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resume-jasper.html
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<!DOCTYPE html>
<html>
<title>Jasper van der Zwaan Resume</title>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<link rel="stylesheet" href="https://www.w3schools.com/w3css/4/w3.css">
<link rel='stylesheet' href='https://fonts.googleapis.com/css?family=Roboto'>
<link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/4.7.0/css/font-awesome.min.css">
<style>
html,body,h1,h2,h3,h4,h5,h6 {font-family: "Roboto", sans-serif}
</style>
<body class="w3-light-grey">
<!-- Page Container -->
<div class="w3-content w3-margin-top" style="max-width:1400px;">
<!-- The Grid -->
<div class="w3-row-padding">
<!-- Left Column -->
<div class="w3-third">
<div class="w3-white w3-text-grey w3-card-4">
<div class="w3-display-container">
<img src="https://www.jaspervanderzwaan.com/images/jasper-profile-cv-img.jpg" style="width:100%" alt="Jasper van der Zwaan">
</div>
<div class="w3-container">
<h2>Jasper van der Zwaan</h2>
<p><i class="fa fa-briefcase fa-fw w3-margin-right w3-large w3-text-teal"></i>Digital Marketing Professional</p>
<p><i class="fa fa-home fa-fw w3-margin-right w3-large w3-text-teal"></i>Thousand Okas, California, USA</p>
<p><i class="fa fa-envelope fa-fw w3-margin-right w3-large w3-text-teal"></i><a href="mailto:jaspervdz@me.com">jaspervdz@me.com</a></p>
<p><i class="fa fa-phone fa-fw w3-margin-right w3-large w3-text-teal"></i><a href="tel:+18053387681">+1 805 338.7681</a></p>
<hr>
<p class="w3-large"><b><i class="fa fa-asterisk fa-fw w3-margin-right w3-text-teal"></i>Skills</b></p>
<p>Design, Passion, and Curiousity</p>
<div class="w3-light-grey w3-round-xlarge w3-small">
<div class="w3-container w3-center w3-round-xlarge w3-teal" style="width:98%">98%</div>
</div>
<p>Multi-Channel Marketing Campaign Management</p>
<div class="w3-light-grey w3-round-xlarge w3-small">
<div class="w3-container w3-center w3-round-xlarge w3-teal" style="width:90%">
<div class="w3-center w3-text-white">90%</div>
</div>
</div>
<p>Usability, Design Iteration, A/B, and Multivariate Testing</p>
<div class="w3-light-grey w3-round-xlarge w3-small">
<div class="w3-container w3-center w3-round-xlarge w3-teal" style="width:90%">90%</div>
</div>
<p>CMS, CRM, Digital, Content, and Email Marketing</p>
<div class="w3-light-grey w3-round-xlarge w3-small">
<div class="w3-container w3-center w3-round-xlarge w3-teal" style="width:85%">85%</div>
</div>
<p>Marketing Analytics & KPI Reporting</p>
<div class="w3-light-grey w3-round-xlarge w3-small">
<div class="w3-container w3-center w3-round-xlarge w3-teal" style="width:80%">80%</div>
</div>
<br>
<p class="w3-large w3-text-theme"><b><i class="fa fa-language fa-fw w3-margin-right w3-text-teal"></i>Languages</b></p>
<p>English (Full professional proficiency)</p>
<div class="w3-light-grey w3-round-xlarge">
<div class="w3-round-xlarge w3-teal" style="height:24px;width:100%"></div>
</div>
<p>Dutch (Full professional proficiency)</p>
<div class="w3-light-grey w3-round-xlarge">
<div class="w3-round-xlarge w3-teal" style="height:24px;width:100%"></div>
</div>
<p>Flemish (Professional proficiency)</p>
<div class="w3-light-grey w3-round-xlarge">
<div class="w3-round-xlarge w3-teal" style="height:24px;width:85%"></div>
</div>
<br>
<p class="w3-large w3-text-theme"><b><i class="fa fa-globe fa-fw w3-margin-right w3-text-teal"></i>Websites</b></p>
<p><i class="fa fa-globe fa-fw w3-margin-right w3-large w3-text-teal"></i><a href="https://www.pennymac.com/" target="_blank">https://www.pennymac.com/</a></p>
<p><i class="fa fa-globe fa-fw w3-margin-right w3-large w3-text-teal"></i><a href="https://corr.pennymac.com/" target="_blank">https://corr.pennymac.com/</a></p>
<p><i class="fa fa-globe fa-fw w3-margin-right w3-large w3-text-teal"></i><a href="https://tpo.pennymac.com/" target="_blank">https://tpo.pennymac.com/</a></p>
<p><i class="fa fa-globe fa-fw w3-margin-right w3-large w3-text-teal"></i><a href="https://www.agia.com/" target="_blank">https://www.agia.com/</a></p>
<p><i class="fa fa-globe fa-fw w3-margin-right w3-large w3-text-teal"></i><a href="https://gettingthingsdone.com/" target="_blank">https://gettingthingsdone.com/</a></p>
<p><i class="fa fa-globe fa-fw w3-margin-right w3-large w3-text-teal"></i><a href="https://www.sterlinghcs.com/" target="_blank">https://www.sterlinghcs.com/</a></p>
<br>
</div>
</div><br>
<!-- End Left Column -->
</div>
<!-- Right Column -->
<div class="w3-twothird">
<div class="w3-container w3-card w3-white w3-margin-bottom">
<h2 class="w3-text-grey w3-padding-16"><i class="fa fa-suitcase fa-fw w3-margin-right w3-xxlarge w3-text-teal"></i>Work Experience</h2>
<div class="w3-container">
<div class="w3-display-container">
<img src="/images/pennymac-logo.jpg" style="max-width:200px" alt="Pennymac Logo">
</div>
<h5 class="w3-opacity"><b>PENNYMAC - Manager, Web Optimization</b></h5>
<h6 class="w3-text-teal"><i class="fa fa-calendar fa-fw w3-margin-right"></i>March 2019 - <span class="w3-tag w3-teal w3-round">Current</span></h6>
<p><ul>
<li>Developed & executed multi-channel digital media strategies, and roadmaps aligned with company growth and success goals.</li>
<li>Closely tracked the latest digital marketing technologies, trends, and strategies to identify opportunities to enhance, and improve the business digital marketing roadmaps. Continuously evaluated company consumer-facing web properties, and executing on measurable optimization efforts by leading a highly effective testing team. Expert leader in ideating market relevant hypotheses, and, deep diving into analytics data to increase user engagement, in order to provide a steady stream of high converting leads for company sales teams.</li>
<li>Juggled multiple high-visibility projects, and ensured quality & timely content delivery for multiple LOB's across the organization.</li>
<li>Comfortable, and highly proficient in launching new, and maintaining existing consumer & B2B facing web solutions in a highly regulated business environment.</li>
<li>Excellent working knowledge of most mainstream digital marketing tools such as: SFMC, HTML, CSS, jQuery, Chrome DevTools, Jekyll, Liquid, Yaml, etc. CMS: CloudCannon, LifeRay, WordPress, etc.</li>
<li>G-Suite, MS Office Suite, Tableau, SnowFlake, Leadspedia, Rundeck, Jenkins, GitHub & AWS.</li>
<li>Figma, Abobe Creative & Experience Suites, Screaming Frog, VWO, UserTesting, Optimizely, Target, HotJar, SEMrush, GA4, Tag Manager 360, etc.</li>
</ul></p>
<hr>
</div>
<div class="w3-container">
<div class="w3-display-container">
<img src="/images/agia-logo.jpg" style="max-width:146px" alt="AGIA Affinity Logo">
</div>
<h5 class="w3-opacity"><b>AGIA AFFINITY - Manager, Digital Marketing</b></h5>
<h6 class="w3-text-teal"><i class="fa fa-calendar fa-fw w3-margin-right"></i>2014 - 2019</h6>
<p><ul>
<li>Spearheaded client meetings to determine project needs and professional requirements and identify the correct course of action to help clients be successful.</li>
<li>Maintained expert-level skills in digital platforms such as SalesForce Marketing Cloud, Adobe Creative Suite, Liferay CMS, Google Analytics, and Tableau.</li>
<li>Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.</li>
<li>Devised strategies and roadmaps to support product vision and value to the business.</li>
<li>Administered marketing calendar and posted new content to coincide with new product, and service releases.</li>
</ul></p>
<hr>
</div>
<div class="w3-container">
<div class="w3-display-container">
<img src="/images/david-allen-company-logo.jpg" style="max-width:75px" alt="GTD Logo">
</div>
<h5 class="w3-opacity"><b>DAVID ALLEN COMPANY | GTD<sup>®</sup> - Multimedia Designer</b></h5>
<h6 class="w3-text-teal"><i class="fa fa-calendar fa-fw w3-margin-right"></i>2012 - 2014</h6>
<p><ul>
<li>Executed on new creatives for web, video, DM & printed materials that adhered to the overall creative vision and branding direction which resulted in 30% sales growth in 12 months.</li>
<li>Oversaw all phases of video production for coaching talent promotional pieces, from pre- to post-production primarily using Premiere Pro, After Effects, and Media Encoder.</li>
<li>Designed new treatments for display, online marketing, print, and packaging materials to further enhance company product branding strategies which resulted in 20%+ growth in those channels.</li>
<li>Designed updated brand fundamentals. Created a new style guide/branding guide with updated typography, color palette, and new design approach to enhance company brand awareness.</li>
</ul></p>
<hr>
<div class="w3-container">
<div class="w3-display-container">
<img src="/images/sterling-hcs-logo.jpg" style="max-width:200px" alt="Sterling Healthcare Logo">
</div>
<h5 class="w3-opacity"><b>STERLING HEALTHCARE INFO SYSTEMS - Art Director</b></h5>
<h6 class="w3-text-teal"><i class="fa fa-calendar fa-fw w3-margin-right"></i>2008 - 2012</h6>
<p><ul>
<li>Developed artistic visual products while working within defined technical guidelines.</li>
<li>Maintained accurate specs by adhering to print and art specification standards.</li>
<li>Approved art layouts, copy design, and illustrative work for publication.</li>
<li>Designed new on-brand visual elements to effectively convey concepts and messaging.</li>
<li>Juggled multiple projects and tasks to ensure high-quality and timely delivery.</li>
</ul></p>
<hr>
<div class="w3-container">
<h5 class="w3-opacity"><b>ADDITIONAL EXPERIENCE - Various Graphic & Motion Design Roles (USA & International)</b></h5>
<h6 class="w3-text-teal"><i class="fa fa-calendar fa-fw w3-margin-right"></i>1996 - 2009</h6>
<p><ul>
<li>I will happily provide additional details regarding my previous work experiences beyond this time frame <i>(upon request)</i>.</li>
</ul></p>
<br>
</div>
</div>
</div>
</div>
<div class="w3-container w3-card w3-white">
<h2 class="w3-text-grey w3-padding-16"><i class="fa fa-certificate fa-fw w3-margin-right w3-xxlarge w3-text-teal"></i>Education</h2>
<div class="w3-container">
<div class="w3-display-container">
<img src="/images/ma-logo.jpg" style="max-width:100px" alt="MA Logo">
</div>
<h5 class="w3-opacity"><b>Media College - Amsterdam, The Netherlands</b></h5>
<h6 class="w3-text-teal"><i class="fa fa-calendar fa-fw w3-margin-right"></i>September - 1995</h6>
<p>BACHELOR OF ARTS - GRAPHIC DESIGN</p>
<h6 class="w3-text-teal"><i class="fa fa-calendar fa-fw w3-margin-right"></i>August - 1996</h6>
<p>FUNDAMENTAL & ADVANCED HTML CODING</p>
<hr>
</div>
<div class="w3-container">
<h5 class="w3-opacity"><b>ACCOMPLISHMENTS</b></h5>
<h6 class="w3-text-teal"><i class="fa fa-calendar fa-fw w3-margin-right"></i>2012 - 2024</h6>
<p><ul>
<li>Pennymac MAP (Manager Accelerator Program), Thousand Oaks, CA.</li>
<li>Pennymac PM Silver Certification, Thousand Oaks, CA.</li>
<li>Google GTM - Certified by LunaMetrics, Pittsburgh, PA.</li>
<li>Google Adwords - Certified by LunaMetrics, Franklin, TN.</li>
<li>Tableau Desktop I: Fundamentals - Certified by Tableau, Wexford, PA.</li>
<li>Liferay Symposium - NA 2015, Chicago, IL.</li>
<li>GPS Leadership Training - Certified by AGIA, Carpinteria, CA.</li>
<li>HIPPA Compliance Training - Certified by AGIA, Carpinteria, CA.</li>
<li>GTD<sup>®</sup> Fundamentals Workflow Coaching - Certified by David Allen Company, Ojai, CA</li>
</ul></p>
<br>
<button class="w3-button w3-light-grey w3-padding-large w3-section">
<i class="fa fa-download"></i> <a href="/images/Jasper-Resume-2024-2.pdf">Download Resume</a>
</button>
<br>
<button class="w3-button w3-light-grey w3-padding-large w3-section">
<i class="fa fa-home"></i> <a href="/index.html">Go Back</a>
</button>
</div>
</div>
<!-- End Right Column -->
</div>
<!-- End Grid -->
</div>
<!-- End Page Container -->
</div>
<footer class="w3-container w3-teal w3-center w3-margin-top">
<p>Find me on social media.</p>
<a href="https://www.facebook.com/jasper.vanderzwaan.3/" target="_blank" i class="fa fa-facebook-official w3-hover-opacity"></a></i>
<a href="https://www.instagram.com/jaspervanderzwaan/" target="_blank" i class="fa fa-instagram w3-hover-opacity"></a></i>
<a href="https://www.linkedin.com/in/jasper-v-70978b17" target="_blank" i class="fa fa-linkedin w3-hover-opacity"></a></i>
</footer>
</body>
</html>