diff --git a/scripts/pico_project.py b/scripts/pico_project.py
index 16262800..986daedd 100644
--- a/scripts/pico_project.py
+++ b/scripts/pico_project.py
@@ -829,7 +829,7 @@ def generateProjectFiles(projectPath, projectName, sdkPath, projects, debugger,
             // Also works fine for flash binaries
             "overrideLaunchCommands": [
                 "monitor reset init",
-                "load \"${{command:raspberry-pi-pico.launchTargetPath}}\""
+                "load \\"${{command:raspberry-pi-pico.launchTargetPath}}\\""
             ],
             "openOCDLaunchCommands": [
                 "adapter speed 5000"