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--- a/site-root/public/books/index.php
+++ b/site-root/public/books/index.php
@@ -11,27 +11,42 @@
 
 require_once($relativeToRoot . 'head.php');
 require_once($relativeToRoot . 'header.php');
+
+// stage = [lean-publishing, mass-distribution ebook, mass-distribution audiobook, mass-distribution print]
+// crowdfunding = link to project
+// purchase
 ?>
 <article is="book-details">
     <section>
+        <h2>Time<br><small>Mastering the Mundane</small></h2>
         <figure>
             <img src="../../media/time-cover.png" alt="Book cover: black on white background. Time centered at top. Mastering the Mundane small in bottom right corner. Josh Bruce small in bottom left. Banner across top right corner reads: Explicit language. Styles watch face set to 3 oʼclock." width="200" height="auto">
             <figcaption>Cover designed by Josh Bruce</figcaption>
         </figure>
         <div>
-            <h2>Time<br><small>Mastering the Mundane</small></h2>
-            <p>Part of the Mastering the Mundane set of self-management cooks.</p>
-            <p>The questions and exercises will help you create a personal productivity system while also giving you the values, principles, practices, and tools to act as guidelines and guardrails as you use, improve, and customize the system for your preferred ways of working and thinking.</p>
-            <p>Available primarily at:</p>
+            <p>Part of the Mastering the Mundane set of self-management books.</p>
+            <p>The questions and exercises help you create a personal productivity system while identifying values, principles, practices, and tools to act as guidelines and guardrails to use, improve, and customize your system.</p>
+            <p>Available for:</p>
             <ul>
-                <li><a href="https://opencollective.com/mastering-the-mundane/projects/book-mastering-the-mundane">Crowdfunding with rewards</a> (Open Collective)</li>
-                <li><a href="https://leanpub.com/master-the-mundane">Leanpub</a> (<abbr title="Digital Rights Management">DRM</abbr> free)</li>
+                <li>Purchase on <a href="https://leanpub.com/master-the-mundane" target="_blank">Leanpub</a> (<abbr title="Digital Rights Management">DRM</abbr> free)</li>
+                <li>Crowdfunding on <a href="https://opencollective.com/mastering-the-mundane/projects/book-mastering-the-mundane" target="_blank">Open Collective</a></li>
             </ul>
         </div>
     </section>
     <section>
         <h2>How it works</h2>
-
+        <ul>
+            <li>A book idea is added to the “hopper” and a crowdfunding project is created on <a href="https://opencollective.com/mastering-the-mundane/projects" target="_blank">Open Collective</a>.<br><small>This helps prioritize the books.</small></li>
+            <li>A certain amount of time each day is dedicated to working on the primary book.<br><small>Less time will often be spent on a secondary and tertiary book as well.</small></li>
+            <li>Once enough of the primary book is considered stable, it will be made available as a free sample and Community Edition on <a href="https://leanpub.com/u/itsjoshbruce" target="_blank">Leanpub</a>.</li>
+            <li>Once the first few Parts of the book are considered stable, new Parts will be adding every one or two weeks for purchase on Leanpub.</li>
+            <li>Once the complete book is available for purchase on Leanpub, we will use <a href="https://www.scribl.com" target="_blank">Scribl</a> to mass-distribute the electronic text and audio versions of the book.</li>
+            <li>Within a week or two of the mass-distribution through Scribl being completed, weʼll make a print edition of the book available, and that edition (iteration) of the book will be considered done.</li>
+        </ul>
+    </section>
+    <section>
+        <h2>Wishful thinking</h2>
+        <p>Our hope is to earn enough in book sales to keep pricing of our <a href="/coaching-and-mentoring/">coaching and mentoring</a> practice and <a href="/services/">other services</a> affordable. While also helping to offset (subsidize) providing those services to those who could not otherwise afford them.</p>
     </section>
 </article>
 <?php require_once($relativeToRoot . 'foot.php'); ?>