Predict behavior to retain customers by analyzing all relevant customer data and develop focused customer retention programs. Churn is a one of the biggest problem in the telecom industry. Research has shown that the average monthly churn rate among the top 4 wireless carriers in the US is 1.9% - 2%
The Telco customer churn data contains information about a fictional telco company that provided home phone and Internet services to 7043 customers in California in Q3. It indicates which customers have left, stayed, or signed up for their service.
Each row represents a customer, each column contains customer’s attributes described on the column Metadata.The data set includes information about:
- Customers who left within the last month – the column is called Churn
- Services that each customer has signed up for – phone, multiple lines, internet, online security, online backup, device protection, tech support, and streaming TV and movies
- Customer account information – how long they’ve been a customer, contract, payment method, paperless billing, monthly charges, and total charges
- Demographic info about customers – gender, age range, and if they have partners and dependents