diff --git a/src/PharoLauncher-CLI/PhLImagePackageCliCommand.class.st b/src/PharoLauncher-CLI/PhLImagePackageCliCommand.class.st
index 513bf892..9a4eca08 100644
--- a/src/PharoLauncher-CLI/PhLImagePackageCliCommand.class.st
+++ b/src/PharoLauncher-CLI/PhLImagePackageCliCommand.class.st
@@ -107,7 +107,9 @@ PhLImagePackageCliCommand >> createDirectoryForImageToPack [
 	|aPath| 
 	aPath := self location , '/' , self image name.
 	(self directoryAlreadyExists: aPath) ifTrue: [self raiseDirectoryAlreadyExists: aPath].
-	^ aPath asFileReference ensureCreateDirectory
+	^ [aPath asFileReference ensureCreateDirectory]
+		on: PrimitiveFailed 
+		do: [ self raiseCannotCreateDirectory:  self location]
 ]
 
 { #category : #private }
@@ -208,6 +210,12 @@ PhLImagePackageCliCommand >> location [
 	^ self positional: #location
 ]
 
+{ #category : #'error signalling' }
+PhLImagePackageCliCommand >> raiseCannotCreateDirectory: aPath [
+
+	^PhLCommandError signal: ('Cannot write to target directory: ''{1}'', please check write permissions.' format: { aPath })
+]
+
 { #category : #'error signalling' }
 PhLImagePackageCliCommand >> raiseDirectoryAlreadyExists: aPath [