diff --git a/setup.py b/setup.py
index f7bb703..d279f3c 100644
--- a/setup.py
+++ b/setup.py
@@ -1,6 +1,8 @@
-from setuptools import setup
-import os
 from tsellm import __version__
+from setuptools import setup, Command
+import os
+import shutil
+import glob
 
 
 def get_long_description():
@@ -11,6 +13,39 @@ def get_long_description():
         return fp.read()
 
 
+class CleanCommand(Command):
+    """Custom clean command to tidy up the project root."""
+
+    user_options = []
+
+    def initialize_options(self):
+        pass
+
+    def finalize_options(self):
+        pass
+
+    def run(self):
+        # Paths to clean
+        files_to_remove = ["*.jpg", "*.sqlite3", "*.duckdb"]
+        dirs_to_clean = ["build", "dist", "*.egg-info"]
+
+        for pattern in files_to_remove:
+            for file in glob.glob(pattern):
+                try:
+                    os.remove(file)
+                    print(f"Removed file: {file}")
+                except Exception as e:
+                    print(f"Could not remove {file}: {e}")
+
+        for pattern in dirs_to_clean:
+            for dir in glob.glob(pattern):
+                try:
+                    shutil.rmtree(dir)
+                    print(f"Removed directory: {dir}")
+                except Exception as e:
+                    print(f"Could not remove {dir}: {e}")
+
+
 setup(
     name="tsellm",
     description=__version__.__description__,
@@ -22,6 +57,9 @@ def get_long_description():
         [console_scripts]
         tsellm=tsellm.cli:cli
     """,
+    cmdclass={
+        "clean": CleanCommand,
+    },
     project_urls={
         "Issues": "https://github.com/Florents-Tselai/tsellm/issues",
         "CI": "https://github.com/Florents-Tselai/tsellm/actions",