diff --git a/AdCOM v1.0 FINAL.md b/AdCOM v1.0 FINAL.md
index 2cf7586..cfb950c 100644
--- a/AdCOM v1.0 FINAL.md
+++ b/AdCOM v1.0 FINAL.md
@@ -94,7 +94,9 @@ OpenRTB Specification the IAB Tech Lab is licensed under a Creative Commons Attr
- [List: Device Types](#list_devicetypes)
- [List: Display Context Types](#list_displaycontexttypes)
- [List: Display Placement Types](#list_displayplacementtypes)
- - [List: DOOH Venue Types](#list_doohvenuetypes)
+ - [List: DOOH Multiplier Measurement Source Types](#list_doohmultipliermeasurementmourcetypes)
+ - [List: DOOH Venue Taxonomies](#list_venuetaxonomies)
+ - [List: DOOH Venue Types (deprecated)](#list_doohvenuetypes)
- [List: Event Tracking Methods](#list_eventtrackingmethods)
- [List: Event Types](#list_eventtypes)
- [List: Expandable Directions](#list_expandabledirections)
@@ -3537,8 +3539,75 @@ The following table lists the general types of display placements; the locations
+### List: DOOH Multiplier Measurement Source Types
-### List: DOOH Venue Types
+The following table lists the types of entities that provide quantity measurement for impression multipliers, which are common in Out of Home advertising.
+
+
+
+ Value |
+ Definition |
+
+
+ 0 |
+ Unknown |
+
+
+ 1 |
+ Measurement Vendor Provided |
+
+
+ 2 |
+ Publisher Provided |
+
+
+ 3 |
+ Exchange Provided |
+
+
+
+
+
+### List: DOOH Venue Taxonomies
+
+The following table contains a list of supported taxonomies describing the locations and contexts in which Out-Of-Home media may be experienced. Taxonomies entries are expected to refer to a specific version, unless a given taxonomy has explicit semantics for forward compatibility and handling updates.
+
+The specifics of how to serialize values for a given taxonomy are expected to be defined by the given taxonomy.
+
+
+
+ Value |
+ Definition |
+
+
+ 0 |
+ AdCom DOOH Venue Types (deprecated) |
+
+
+ 1 |
+ OpenOOH Venue Taxonomy 1.0 https://github.com/openooh/venue-taxonomy/blob/main/specification-1.0.md |
+
+
+ 2 |
+ DPAA Device Venue Types https://github.com/InteractiveAdvertisingBureau/AdCOM/blob/master/AdCOM%20v1.0%20FINAL.md#list--dooh-venue-types- |
+
+
+ 3 |
+ DMI Categorization of Venues 1.1 https://www.dmi-org.com/download/DMI_Standards_for_DOOH_Venues.pdf |
+
+
+ 4 |
+ OMA taxonomy Jan 2022 https://www.oma.org.au/industry-standards |
+
+
+ 5 |
+ OpenOOH Venue Taxonomy 1.1 https://github.com/openooh/venue-taxonomy/blob/main/specification-1.1.md |
+
+
+
+
+
+### List: DOOH Venue Types (deprecated)
This list presents the digital out-of-home venue types and is derived from [DPAA Programmatic Standards](https://dp-aa.org/dpaa-programmatic-standards/).