diff --git a/Community/microsoft365-maturity-model--communication.md b/Community/microsoft365-maturity-model--communication.md index 1d553727..8c3647a3 100644 --- a/Community/microsoft365-maturity-model--communication.md +++ b/Community/microsoft365-maturity-model--communication.md @@ -36,6 +36,7 @@ Communication professionals will sometimes refer to the [Principles of Communica ## Evolution of this competency See the [Maturity Model for Microsoft 365 - Introduction](microsoft365-maturity-model--intro.md) for definitions of the Maturity Model levels. +Note: Some characteristics should, perhaps, be addressed a little more urgently than others; these have been marked with the 'Sparkles' emoji: ✨ ### Level 100 - Initial @@ -84,21 +85,21 @@ Processes are documented or managed by a central group to enable (but not enforc - Nominated functions for reviewing/creating/releasing some classes of communications, i.e. nominated communications roles. - A policy is available to guide users on appropriate communications and there are mechanisms to support them. -- Example ‘tone of voice’ guidance, reinforcement of company values and phrases (including mission statements). +- ✨ Example and guidance are provided for ‘tone of voice’ guidance, reinforcement of company values and phrases (including mission statements). #### 200 Information Architecture -- Some degree of targeting, based on groups and distribution lists; users are not necessarily aware of the ability to do this -- Basic mechanisms for prioritization of higher importance messaging exist, but are ungoverned +- Some degree of targeting is implemented, based on groups and distribution lists; users are not necessarily aware of the ability to do this. +- ✨ Basic mechanisms for prioritization of higher importance messaging exist, but may be ungoverned. #### 200 Content -- Use of templates for messages, newsletters, documents are in place, but not enforced -- Standardized images and logos (stored in a shared location) -- More than a single method of pushing communication to internal users, leading to some consideration of which tool in the portfolio is best for specific communication -- Publication of key messages to an intranet or other persistent system for ad hoc access and later retrieval -- Some mechanisms for feedback or further interaction resulting from communications -- Ability to schedule future communications +- Use of templates for messages, newsletters, documents are in place, but not enforced. +- ✨ Standardized images and logos are stored in a shared location, but with minimal control. +- More than a single method of pushing communication to internal users is used, leading to some consideration of which tool in the portfolio is best for specific communication. +- ✨ There is publication of key messages to an intranet or other persistent system for ad hoc access and later retrieval. +- Some mechanisms for feedback or further interaction resulting from communications have been established. +- Ability to schedule future communications is available. #### 200 Impacts @@ -112,24 +113,24 @@ The process is well defined and agreed as a standard business process. There are #### 300 Governance, Risk, Compliance & Security -- Communications policies are published and widely understood; some monitoring and reinforcement is in place. -- Guidance exists on writing style; spelling and grammar checking is in active use. +- ✨ Communications policies are published and widely understood; some monitoring and reinforcement is in place. +- ✨ Guidance exists on writing style; spelling and grammar checking is in active use. - Feedback and corrections are acted on. -- Brand guidelines cover internal as well as external use. +- ✨ Brand guidelines cover internal as well as external use. #### 300 Information Architecture -- Different communication mechanisms/channels are understood at an organizational level and often used effectively by staff +- Different communication mechanisms/channels are understood at an organizational level and often used effectively by staff. - The purpose of different types of communication are considered and understood and appropriate strategies are defined for different categories and constraints. -- The portfolio of communication options is broader, and a clear set of rules determine which to use for specific content types -- Mechanisms exist for sharing localized messages with other parts of the organization; these are based on author judgement +- The portfolio of communication options is broader, and a clear set of rules determine which to use for specific content types. +- ✨ Mechanisms exist for sharing localized messages with other parts of the organization; these are based on author judgement. #### 300 Content -- Templates, images, and logo assets etc. are available and encouraged. -- Top down, bottom up, and peer to peer communications are supported -- Mechanisms to prioritize messages exist in multiple channels, are well defined and broadly understood -- Basic, mostly manual mechanisms are in place for scheduling communication, updating, removing or archiving superseded or expired communications. +- ✨ Templates, images, and logo assets etc. are available and encouraged. +- ✨ Top down, bottom up, and peer to peer communications are supported. +- Mechanisms to prioritize messages exist in multiple channels, are well defined and broadly understood. +- ✨ Basic, mostly manual mechanisms are in place for scheduling communication, updating, removing or archiving superseded or expired communications. #### 300 Impacts @@ -146,24 +147,24 @@ The communication process is actively managed in accordance with agreed processe #### 400 Governance, Risk, Compliance & Security - Message life cycle management ensures timeliness, approvals, moderation, accuracy, tracking, and removal at the appropriate time. -- Logs, feedback, site usage etc. confirms that content and messages are being received and that tracking analytics and reporting are available +- ✨ Logs, feedback, site usage etc. confirms that content and messages are being received and that tracking analytics and reporting are available. #### 400 Information Architecture -- Communications are displayed in as many locations as needed, in the proper context, but without duplication of content. -- Individuals, groups and roles are consistently targeted, based on well-maintained profiles and tagging -- Different media types are employed to ensure reach and comprehension across the workforce, e.g. live chat, published documents and pages, live briefings, on demand video and podcast/audio (for road warriors, for example) -- The process for aggregating information from multiple sources, or for pushing messages from one part of an organization to another are actively curated +- ✨ Communications are displayed in as many locations as needed, in the proper context, but without duplication of content. +- Individuals, groups and roles are consistently targeted, based on well-maintained profiles and tagging. +- Different media types are employed to ensure reach and comprehension across the workforce, e.g. live chat, published documents and pages, live briefings, on demand video and podcast/audio (for road warriors, for example). +- The process for aggregating information from multiple sources, or for pushing messages from one part of an organization to another are actively curated. #### 400 Content -- Templates and standards are mandated and embedded in the communication process +- ✨ Templates and standards are mandated and embedded in the communication process. - Mechanisms to prioritize messages are standardized and broadly adopted. -- Processes exist to manage inappropriate use and these processes are connected to incentives -- [Organizational Assets](/sharepoint/organization-assets-library), such as agreed imagery, iconography, are standardized for communications use. -- Written content is formatted and presented to support online reading patterns and accessibility standards +- ✨ Processes exist to manage inappropriate use and these processes are connected to incentives. +- ✨ [Organizational Assets](/sharepoint/organization-assets-library), such as agreed imagery, iconography, are standardized for communications use. +- Written content is formatted and presented to support online reading patterns and accessibility standards. - Communications are sampled for style, effectiveness etc. and guidance on improvement is offered. -- Some Compliance and DLP rules are enabled +- Some Compliance and DLP rules are enabled. #### 400 Impacts @@ -177,9 +178,9 @@ Management of the communication process includes deliberate and systematic proce #### 500 Governance, Risk, Compliance & Security -- Communications are automatically sampled for style, effectiveness etc. and guidance on improvement is implemented. -- Communication training is provided across multiple media types. -- Lifecycle management is strongly implemented and largely automated. +- ✨ Communications are automatically sampled for style, effectiveness etc. and guidance on improvement is implemented. +- ✨ Communication training is provided across multiple media types. +- ✨ Lifecycle management is strongly implemented and largely automated. - Compliance and DLP rules are comprehensively applied and enforced. #### 500 Information Architecture @@ -190,10 +191,10 @@ Management of the communication process includes deliberate and systematic proce #### 500 Content -- Formatting and publication of content to different media types is automated or instantiated in robust processes (e.g. text to speech, speech to text, automated publishing, multi-lingual or multi-cultural content) +- ✨ Formatting and publication of content to different media types is automated or instantiated in robust processes (e.g. text to speech, speech to text, automated publishing, multi-lingual or multi-cultural content). - Longitudinal communications are well understood and carefully managed. - A-B testing of messaging may be in place. -- Focus time (non-communication periods) are encouraged and protected. +- ✨ Focus time (non-communication periods) are encouraged and protected. #### 500 Impacts