diff --git a/src/content/teams/07_marketing.mdx b/src/content/teams/07_marketing.mdx index 4c6b988faa..3ccd9cb8e3 100644 --- a/src/content/teams/07_marketing.mdx +++ b/src/content/teams/07_marketing.mdx @@ -114,65 +114,33 @@ into phases in the user journey: - Number of contributors and forks - Number of opened issues and pull requests -## Supporting contributors and community teams with outreach - -If you're working on improving the Nix ecosystem, the marketing team is there to help you reach your audience. - -- We encourage every team to produce a live stream or video recording once in a while. - - Get in touch to access our [StreamYard](https://streamyard.com/) account for broadcasting to - - [YouTube](https://www.youtube.com/channel/UC3vIimi9q4AT8EgxYp_dWIw) - - [LinkedIn](https://www.linkedin.com/company/nixos-foundation/) - - [Twitter](https://twitter.com/nixos_org) - - Self-hosted Owncast on [live.nixos.org](https://live.nixos.org) - -- Send us your announcements to be included in the monthly newsletter -- Send us your questions to be included in the yearly community survey - -## 3-months plan (June through August 2023) - -The current team consists of 5 people with regular availability of ca. 2 hours -per week for working on marketing topics. We estimate the required work to -fulfill the following goals to ca. 115 hours over three months, given a total -team capacity of ca. 120 hours in the same period. +## Activities ### Media outreach - More posts on social media - - Currently involved: @idabzo @pxc @btjh @garbas @raboof - - Estimated effort: 2h/week (24h total) - Revive the newsletter - One post per month - - Currently involved: @idabzo @garbas - - Estimated effort: 2h/month (5h total) -- Continue "What's new in Nix?" - - Goal: Release one video - - Currently involved: @btjh @garbas @djacu @tomberek - - Estimated effort: 20h -- (optional) Write a content policy - - What to include, what not to - - Which language to use - - Define audience personae - - Estimated effort: 10 - -### Community Survey 2023 +- Publish more videos +- Write a content policy + - What to include, what not to; which language to use; define audience personae + +### Community Survey - Goal: publish in June -- Currently involved: @garbas @kranzes @Arsleust -- Estimated effort: 55h -## 1-year plan +## Long-term goals - Set up continuous collection and presentation of metrics - Develop communication strategy and adoption plan for the Nix platform - Establish a communication workflow to support community teams with outreach - Support appearances in podcasts, interviews, conferences, ... -- Publish 12 newsletters -- Publish 4 video updates +- Publish 12 newsletters per year +- Publish 4 video updates per year ## Get in touch -We are looking for additional members. We are especially interested in people +We are looking for additional members. We would especially appreciate support by people interested in frontend development, content creation for social media, and technical writing.