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Customer-Lifetime-Value-Prediction

File Description

  • CLV : Dataset used
  • Code : The code that was used to work on the dataset
  • Marketing CLV Analysis : Data dictionary
  • Report on CLV : Final report with all the insights.

Introduction

Customer Lifetime Value represents a customer’s value to a company over a period of time.By applying Customer Lifetime Value marketing managers can easily arrive at the monetary value associated with the long-term relationship with any customer.

About The Data

The dataset has 9135 rows and 24 columns.

Problem statement

To establish the relationship between the explanatory variables and the target variable which is Customer Lifetime Values and to propose a model that can predict the CLV.