New issue

Have a question about this project? Sign up for a free GitHub account to open an issue and contact its maintainers and the community.

Sign up for GitHub

By clicking “Sign up for GitHub”, you agree to our terms of service and privacy statement. We’ll occasionally send you account related emails.

Already on GitHub? Sign in to your account

[feature] add support for Advanced Matching with the Pixel #173

Open

sescobb27 opened this issue Sep 13, 2017 · 0 comments

sescobb27 commented Sep 13, 2017

The Facebook pixel has an advanced matching feature that enables you to send your customer data through the pixel but to enable this feature, we need to modify the default FB pixel code to pass data into the pixel init call. see https://developers.facebook.com/docs/facebook-pixel/pixel-with-ads/conversion-tracking#advanced_match

fbq('init', '<FB_PIXEL_ID>', { 
  em: '', 
  ph: '',
  fn: ''
  ...
})

Sign up for free to join this conversation on GitHub. Already have an account? Sign in to comment