diff --git a/src/discovery.config.js b/src/discovery.config.js
index afd1137a5..fbecc5d85 100644
--- a/src/discovery.config.js
+++ b/src/discovery.config.js
@@ -429,14 +429,12 @@ require.config({
 
   callback: function() {
 
-    window._GA = '__ga__';
+    window.GoogleAnalyticsObject = '__ga__';
 
     require(['discovery.vars', 'google-analytics', 'analytics'], function(config) {
-
-      window[window._GA].q = [
-        ['create', config.googleTrackingCode || '', config.googleTrackingOptions || 'auto']
-      ];
-      window[window._GA].l = Date.now();
+      var qa = window[window.GoogleAnalyticsObject];
+      qa.l = Date.now();
+      qa('create', config.googleTrackingCode || '', config.googleTrackingOptions);
     });
 
     require([
diff --git a/src/js/components/analytics.js b/src/js/components/analytics.js
index 22c9e1071..63cad81d6 100644
--- a/src/js/components/analytics.js
+++ b/src/js/components/analytics.js
@@ -54,17 +54,20 @@ define([
     }
   };
 
-  window[window._GA] = function () {
-    var ga = window[window._GA];
-    (ga.q = ga.q || []).push(arguments);
-    if (ga.q.length > 100) {
-      ga.q = ga.q.slice(0, 50);
+  var ga = window[window.GoogleAnalyticsObject];
+  window[window.GoogleAnalyticsObject] = function () {
+    try {
+      ga.q = ga.q || [];
+      ga.q.push([arguments]);
+      ga.apply(ga, arguments);
+    } catch (e) {
+      console.info('google analytics event not tracked');
     }
   };
 
   var Analytics = function () {
     adsLogger.apply(null, _.rest(arguments, 3));
-    window[window._GA].apply(this, arguments);
+    window[window.GoogleAnalyticsObject].apply(this, arguments);
   };
 
   return Analytics;