diff --git a/app/controllers/root_controller.rb b/app/controllers/root_controller.rb
index d0d9ecab4..297c303f8 100644
--- a/app/controllers/root_controller.rb
+++ b/app/controllers/root_controller.rb
@@ -18,7 +18,7 @@ def signin_required
 private
 
   def show_user_research_recruitment_banner?
-    !cookies[:dismiss_user_research_recruitment_banner]
+    !cookies[:dismiss_user_research_recruitment_banner] && !current_user.user_research_recruitment_banner_hidden?
   end
   helper_method :show_user_research_recruitment_banner?
 end
diff --git a/app/controllers/user_research_recruitment_controller.rb b/app/controllers/user_research_recruitment_controller.rb
index 67abc19a7..a34ac90e2 100644
--- a/app/controllers/user_research_recruitment_controller.rb
+++ b/app/controllers/user_research_recruitment_controller.rb
@@ -1,9 +1,15 @@
 class UserResearchRecruitmentController < ApplicationController
+  USER_RESEARCH_RECRUITMENT_FORM_URL = "https://docs.google.com/forms/d/1Bdu_GqOrSR4j6mbuzXkFTQg6FRktRMQc8Y-q879Mny8/viewform".freeze
+
   before_action :authenticate_user!
   skip_after_action :verify_authorized
 
   def update
-    if params[:choice] == "dismiss-banner"
+    case params[:choice]
+    when "participate"
+      current_user.update!(user_research_recruitment_banner_hidden: true)
+      redirect_to USER_RESEARCH_RECRUITMENT_FORM_URL, allow_other_host: true
+    when "dismiss-banner"
       cookies[:dismiss_user_research_recruitment_banner] = true
       redirect_to root_path
     end
diff --git a/app/views/root/index.html.erb b/app/views/root/index.html.erb
index 89b09ab94..efeb971fd 100644
--- a/app/views/root/index.html.erb
+++ b/app/views/root/index.html.erb
@@ -9,7 +9,7 @@
         <p class="user-research-recruitment-banner__intro govuk-body">We're holding research sessions to make Publishing work better.</p>
         <%= form_tag user_research_recruitment_update_path, method: :put do %>
           <div class="user-research-recruitment-banner__buttons govuk-button-group">
-            <button class="govuk-!-font-size-24 govuk-!-font-weight-bold govuk-button govuk-button--start govuk-button--inverse" type="submit">
+            <button class="govuk-!-font-size-24 govuk-!-font-weight-bold govuk-button govuk-button--start govuk-button--inverse" type="submit" name="choice" value="participate">
               <span>Find out more</span>
               <svg class="govuk-button__start-icon govuk-!-display-none-print" xmlns="http://www.w3.org/2000/svg" width="17.5" height="19" viewBox="0 0 33 40" focusable="false" aria-hidden="true">
                 <path fill="currentColor" d="M0 0h13l20 20-20 20H0l20-20z"></path>
diff --git a/db/migrate/20230804094159_add_user_research_recruitment_banner_hidden_to_users.rb b/db/migrate/20230804094159_add_user_research_recruitment_banner_hidden_to_users.rb
new file mode 100644
index 000000000..fa15027a5
--- /dev/null
+++ b/db/migrate/20230804094159_add_user_research_recruitment_banner_hidden_to_users.rb
@@ -0,0 +1,5 @@
+class AddUserResearchRecruitmentBannerHiddenToUsers < ActiveRecord::Migration[7.0]
+  def change
+    add_column :users, :user_research_recruitment_banner_hidden, :boolean, default: false
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index fd8029a12..23ce30460 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema[7.0].define(version: 2023_08_02_095323) do
+ActiveRecord::Schema[7.0].define(version: 2023_08_04_094159) do
   create_table "batch_invitation_application_permissions", id: :integer, charset: "utf8mb3", force: :cascade do |t|
     t.integer "batch_invitation_id", null: false
     t.integer "supported_permission_id", null: false
@@ -209,6 +209,7 @@
     t.boolean "require_2sv", default: false, null: false
     t.string "reason_for_2sv_exemption"
     t.date "expiry_date_for_2sv_exemption"
+    t.boolean "user_research_recruitment_banner_hidden", default: false
     t.index ["email"], name: "index_users_on_email", unique: true
     t.index ["invitation_token"], name: "index_users_on_invitation_token"
     t.index ["invited_by_id"], name: "index_users_on_invited_by_id"
diff --git a/test/controllers/user_research_recruitment_controller_test.rb b/test/controllers/user_research_recruitment_controller_test.rb
index afc07d3b5..91d7e7a3b 100644
--- a/test/controllers/user_research_recruitment_controller_test.rb
+++ b/test/controllers/user_research_recruitment_controller_test.rb
@@ -4,17 +4,17 @@ class UserResearchRecruitmentControllerTest < ActionController::TestCase
   attr_reader :choice
 
   context "#update" do
+    should "require users to be signed in" do
+      put :update
+
+      assert_redirected_to new_user_session_path
+    end
+
     context "when user clicks the button to dismiss the banner" do
       setup do
         @choice = "dismiss-banner"
       end
 
-      should "require signed in users" do
-        put :update, params: { choice: }
-
-        assert_redirected_to new_user_session_path
-      end
-
       should "set session cookie" do
         sign_in create(:user)
 
@@ -31,5 +31,28 @@ class UserResearchRecruitmentControllerTest < ActionController::TestCase
         assert_redirected_to root_path
       end
     end
+
+    context "when user clicks the button to participate in user research" do
+      setup do
+        @choice = "participate"
+      end
+
+      should "set user_research_recruitment_banner_hidden to true for the current_user" do
+        user = create(:user)
+        sign_in user
+
+        put :update, params: { choice: }
+
+        assert user.user_research_recruitment_banner_hidden?
+      end
+
+      should "redirect to the Google Form" do
+        sign_in create(:user)
+
+        put :update, params: { choice: }
+
+        assert_redirected_to UserResearchRecruitmentController::USER_RESEARCH_RECRUITMENT_FORM_URL
+      end
+    end
   end
 end
diff --git a/test/integration/user_research_recruitment_banner_test.rb b/test/integration/user_research_recruitment_banner_test.rb
index 5c3195717..f8559c626 100644
--- a/test/integration/user_research_recruitment_banner_test.rb
+++ b/test/integration/user_research_recruitment_banner_test.rb
@@ -13,7 +13,7 @@ class UserResearchRecruitmentBannerTest < ActionDispatch::IntegrationTest
     signin_with(user)
 
     assert has_content?(user_research_recruitment_banner_title)
-    assert has_css?("form", text: "Find out more")
+    assert has_css?("form[action='#{user_research_recruitment_update_path}']", text: "Find out more")
   end
 
   should "not display the banner on any page other than the dashboard" do
@@ -52,9 +52,43 @@ class UserResearchRecruitmentBannerTest < ActionDispatch::IntegrationTest
     end
   end
 
+  should "hide the banner permanently if the user clicks the button to participate in user research" do
+    user = create(:user, name: "user-name", email: "user@example.com")
+
+    using_session("Session 1") do
+      visit new_user_session_path
+      signin_with(user)
+
+      assert has_content?(user_research_recruitment_banner_title)
+
+      within ".user-research-recruitment-banner" do
+        allowing_request_to_user_research_recruitment_google_form do
+          click_on "Find out more"
+        end
+      end
+
+      visit root_path
+
+      assert_not has_content?(user_research_recruitment_banner_title)
+    end
+
+    using_session("Session 2") do
+      visit new_user_session_path
+      signin_with(user)
+
+      assert_not has_content?(user_research_recruitment_banner_title)
+    end
+  end
+
 private
 
   def user_research_recruitment_banner_title
     "Help us improve GOV.UK Publishing"
   end
+
+  def allowing_request_to_user_research_recruitment_google_form
+    yield
+  rescue ActionController::RoutingError
+    raise unless current_url == UserResearchRecruitmentController::USER_RESEARCH_RECRUITMENT_FORM_URL
+  end
 end