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Recommended sales & marketing tools | Bernard Huang |
Here's a list of tools that I use frequently when working on startup growth:
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Reverse engineer top performing content to discover winning content strategies that will grow your audience and search traffic.
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Analyze subreddits based on engagement and trends.
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Analyze content marketing based on social metrics. Other people's content that has already performed well provides insights.
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See how topics, brands, products, and industries are trending over time.
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Look at how your competitors are doing on the web. Lots of interesting data to see including # of unique sessions, top traffic channels, web traffic by geo, etc.
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View the evolution of how a website looked and functioned. Learn how established companies messaged their product or service and where design trends are moving.
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Get contact information for website owners from domain registration information. Sometimes unreliable because domains can be made private.
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Perform queries that can show you how many pages a website has indexed ("site:"), the last time Google cached your page ("cache:"), and other goodies. Useful for learning how frequently Google crawls certain pages, how many of your pages Google has decided to index, and other things.
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Keyword monthly search volume data provided by Google. Data accuracy is questionable when comparing the data between Google Search Console and/or Adwords paid campaigns.
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Find a list of all the Google autocomplete phrases for keywords. An excellent way to discover how people are searching for things related keywords.
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Find business email addresses given a company name. Somewhat reliable -- data feels out-of-date and sparse at times.
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Stop hard bounces with email list verification and list cleaning. Preventing hard bounces is necessary to keep your email deliverability and reputation in good standing.
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Reliably find anyone's personal email address given a LinkedIn profile.
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Trello-like CRM with lots of integrations. A little old-school feeling but robust in functionality.
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Outreach email automation sequencer. Plug in a bunch of emails and easily sequence out touches by date and variation.