diff --git a/Cargo.toml b/Cargo.toml
index bd4efd833718d..320ab099775d2 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -1188,6 +1188,17 @@ doc-scrape-examples = true
 hidden = true
 
 # Animation
+[[example]]
+name = "animation_events"
+path = "examples/animation/animation_events.rs"
+doc-scrape-examples = true
+
+[package.metadata.example.animation_events]
+name = "Animation Events"
+description = "Demonstrate how to use animation events"
+category = "Animation"
+wasm = true
+
 [[example]]
 name = "animated_fox"
 path = "examples/animation/animated_fox.rs"
diff --git a/crates/bevy_animation/Cargo.toml b/crates/bevy_animation/Cargo.toml
index 33cec877589bf..faef0cdbb2daf 100644
--- a/crates/bevy_animation/Cargo.toml
+++ b/crates/bevy_animation/Cargo.toml
@@ -10,6 +10,7 @@ keywords = ["bevy"]
 
 [dependencies]
 # bevy
+bevy_animation_derive = { path = "derive", version = "0.15.0-dev" }
 bevy_app = { path = "../bevy_app", version = "0.15.0-dev" }
 bevy_asset = { path = "../bevy_asset", version = "0.15.0-dev" }
 bevy_color = { path = "../bevy_color", version = "0.15.0-dev" }
diff --git a/crates/bevy_animation/derive/Cargo.toml b/crates/bevy_animation/derive/Cargo.toml
new file mode 100644
index 0000000000000..ad44a82b0029f
--- /dev/null
+++ b/crates/bevy_animation/derive/Cargo.toml
@@ -0,0 +1,25 @@
+[package]
+name = "bevy_animation_derive"
+version = "0.15.0-dev"
+edition = "2021"
+description = "Derive implementations for bevy_animation"
+homepage = "https://bevyengine.org"
+repository = "https://github.com/bevyengine/bevy"
+license = "MIT OR Apache-2.0"
+keywords = ["bevy"]
+
+[lib]
+proc-macro = true
+
+[dependencies]
+bevy_macro_utils = { path = "../../bevy_macro_utils", version = "0.15.0-dev" }
+proc-macro2 = "1.0"
+quote = "1.0"
+syn = { version = "2.0", features = ["full"] }
+
+[lints]
+workspace = true
+
+[package.metadata.docs.rs]
+rustdoc-args = ["-Zunstable-options", "--generate-link-to-definition"]
+all-features = true
diff --git a/crates/bevy_animation/derive/src/lib.rs b/crates/bevy_animation/derive/src/lib.rs
new file mode 100644
index 0000000000000..48bce1163eae9
--- /dev/null
+++ b/crates/bevy_animation/derive/src/lib.rs
@@ -0,0 +1,29 @@
+//! Derive macros for `bevy_animation`.
+
+extern crate proc_macro;
+
+use bevy_macro_utils::BevyManifest;
+use proc_macro::TokenStream;
+use quote::quote;
+use syn::{parse_macro_input, DeriveInput};
+
+/// Used to derive `AnimationEvent` for a type.
+#[proc_macro_derive(AnimationEvent)]
+pub fn derive_animation_event(input: TokenStream) -> TokenStream {
+    let ast = parse_macro_input!(input as DeriveInput);
+    let name = ast.ident;
+    let manifest = BevyManifest::default();
+    let bevy_animation_path = manifest.get_path("bevy_animation");
+    let bevy_ecs_path = manifest.get_path("bevy_ecs");
+    let animation_event_path = quote! { #bevy_animation_path::animation_event };
+    let (impl_generics, ty_generics, where_clause) = ast.generics.split_for_impl();
+    // TODO: This could derive Event as well.
+    quote! {
+        impl #impl_generics #animation_event_path::AnimationEvent for #name #ty_generics #where_clause {
+            fn trigger(&self, _time: f32, _weight: f32, entity: #bevy_ecs_path::entity::Entity, world: &mut #bevy_ecs_path::world::World) {
+                world.entity_mut(entity).trigger(Clone::clone(self));
+            }
+        }
+    }
+    .into()
+}
diff --git a/crates/bevy_animation/src/animation_event.rs b/crates/bevy_animation/src/animation_event.rs
new file mode 100644
index 0000000000000..825ad8e362f49
--- /dev/null
+++ b/crates/bevy_animation/src/animation_event.rs
@@ -0,0 +1,281 @@
+//! Traits and types for triggering events from animations.
+
+use core::{any::Any, fmt::Debug};
+
+use bevy_ecs::prelude::*;
+use bevy_reflect::{
+    prelude::*, utility::NonGenericTypeInfoCell, ApplyError, DynamicTupleStruct, FromType,
+    GetTypeRegistration, ReflectFromPtr, ReflectKind, ReflectMut, ReflectOwned, ReflectRef,
+    TupleStructFieldIter, TupleStructInfo, TypeInfo, TypeRegistration, Typed, UnnamedField,
+};
+
+pub use bevy_animation_derive::AnimationEvent;
+
+pub(crate) fn trigger_animation_event(
+    entity: Entity,
+    time: f32,
+    weight: f32,
+    event: Box<dyn AnimationEvent>,
+) -> impl Command {
+    move |world: &mut World| {
+        event.trigger(time, weight, entity, world);
+    }
+}
+
+/// An event that can be used with animations.
+/// It can be derived to trigger as an observer event,
+/// if you need more complex behaviour, consider
+/// a manual implementation.
+///
+/// # Example
+///
+/// ```rust
+/// # use bevy_animation::prelude::*;
+/// # use bevy_ecs::prelude::*;
+/// # use bevy_reflect::prelude::*;
+/// # use bevy_asset::prelude::*;
+/// #
+/// #[derive(Event, AnimationEvent, Reflect, Clone)]
+/// struct Say(String);
+///
+/// fn on_say(trigger: Trigger<Say>) {
+///     println!("{}", trigger.event().0);
+/// }
+///
+/// fn setup_animation(
+///     mut commands: Commands,
+///     mut animations: ResMut<Assets<AnimationClip>>,
+///     mut graphs: ResMut<Assets<AnimationGraph>>,
+/// ) {
+///     // Create a new animation and add an event at 1.0s.
+///     let mut animation = AnimationClip::default();
+///     animation.add_event(1.0, Say("Hello".into()));
+///     
+///     // Create an animation graph.
+///     let (graph, animation_index) = AnimationGraph::from_clip(animations.add(animation));
+///
+///     // Start playing the animation.
+///     let mut player = AnimationPlayer::default();
+///     player.play(animation_index).repeat();
+///     
+///     commands.spawn((graphs.add(graph), player));
+/// }
+/// #
+/// # bevy_ecs::system::assert_is_system(setup_animation);
+/// ```
+#[reflect_trait]
+pub trait AnimationEvent: CloneableAnimationEvent + Reflect + Send + Sync {
+    /// Trigger the event, targeting `entity`.
+    fn trigger(&self, time: f32, weight: f32, entity: Entity, world: &mut World);
+}
+
+/// This trait exist so that manual implementors of [`AnimationEvent`]
+/// do not have to implement `clone_value`.
+#[diagnostic::on_unimplemented(
+    message = "`{Self}` does not implement `Clone`",
+    note = "consider annotating `{Self}` with `#[derive(Clone)]`"
+)]
+pub trait CloneableAnimationEvent {
+    /// Clone this value into a new `Box<dyn AnimationEvent>`
+    fn clone_value(&self) -> Box<dyn AnimationEvent>;
+}
+
+impl<T: AnimationEvent + Clone> CloneableAnimationEvent for T {
+    fn clone_value(&self) -> Box<dyn AnimationEvent> {
+        Box::new(self.clone())
+    }
+}
+
+/// The data that will be used to trigger an animation event.
+#[derive(TypePath)]
+pub(crate) struct AnimationEventData(pub(crate) Box<dyn AnimationEvent>);
+
+impl AnimationEventData {
+    pub(crate) fn new(event: impl AnimationEvent) -> Self {
+        Self(Box::new(event))
+    }
+}
+
+impl Debug for AnimationEventData {
+    fn fmt(&self, f: &mut core::fmt::Formatter<'_>) -> core::fmt::Result {
+        f.write_str("AnimationEventData(")?;
+        PartialReflect::debug(self.0.as_ref(), f)?;
+        f.write_str(")")?;
+        Ok(())
+    }
+}
+
+impl Clone for AnimationEventData {
+    fn clone(&self) -> Self {
+        Self(CloneableAnimationEvent::clone_value(self.0.as_ref()))
+    }
+}
+
+// We have to implement `GetTypeRegistration` manually because of the embedded
+// `Box<dyn AnimationEvent>`, which can't be automatically derived yet.
+impl GetTypeRegistration for AnimationEventData {
+    fn get_type_registration() -> TypeRegistration {
+        let mut registration = TypeRegistration::of::<Self>();
+        registration.insert::<ReflectFromPtr>(FromType::<Self>::from_type());
+        registration
+    }
+}
+
+// We have to implement `Typed` manually because of the embedded
+// `Box<dyn AnimationEvent>`, which can't be automatically derived yet.
+impl Typed for AnimationEventData {
+    fn type_info() -> &'static TypeInfo {
+        static CELL: NonGenericTypeInfoCell = NonGenericTypeInfoCell::new();
+        CELL.get_or_set(|| {
+            TypeInfo::TupleStruct(TupleStructInfo::new::<Self>(&[UnnamedField::new::<()>(0)]))
+        })
+    }
+}
+
+// We have to implement `TupleStruct` manually because of the embedded
+// `Box<dyn AnimationEvent>`, which can't be automatically derived yet.
+impl TupleStruct for AnimationEventData {
+    fn field(&self, index: usize) -> Option<&dyn PartialReflect> {
+        match index {
+            0 => Some(self.0.as_partial_reflect()),
+            _ => None,
+        }
+    }
+
+    fn field_mut(&mut self, index: usize) -> Option<&mut dyn PartialReflect> {
+        match index {
+            0 => Some(self.0.as_partial_reflect_mut()),
+            _ => None,
+        }
+    }
+
+    fn field_len(&self) -> usize {
+        1
+    }
+
+    fn iter_fields(&self) -> TupleStructFieldIter {
+        TupleStructFieldIter::new(self)
+    }
+
+    fn clone_dynamic(&self) -> DynamicTupleStruct {
+        DynamicTupleStruct::from_iter([PartialReflect::clone_value(&*self.0)])
+    }
+}
+
+// We have to implement `PartialReflect` manually because of the embedded
+// `Box<dyn AnimationEvent>`, which can't be automatically derived yet.
+impl PartialReflect for AnimationEventData {
+    #[inline]
+    fn get_represented_type_info(&self) -> Option<&'static TypeInfo> {
+        Some(<Self as Typed>::type_info())
+    }
+
+    #[inline]
+    fn into_partial_reflect(self: Box<Self>) -> Box<dyn PartialReflect> {
+        self
+    }
+
+    #[inline]
+    fn as_partial_reflect(&self) -> &dyn PartialReflect {
+        self
+    }
+
+    #[inline]
+    fn as_partial_reflect_mut(&mut self) -> &mut dyn PartialReflect {
+        self
+    }
+
+    fn try_into_reflect(self: Box<Self>) -> Result<Box<dyn Reflect>, Box<dyn PartialReflect>> {
+        Ok(self)
+    }
+
+    #[inline]
+    fn try_as_reflect(&self) -> Option<&dyn Reflect> {
+        Some(self)
+    }
+
+    #[inline]
+    fn try_as_reflect_mut(&mut self) -> Option<&mut dyn Reflect> {
+        Some(self)
+    }
+
+    fn try_apply(&mut self, value: &dyn PartialReflect) -> Result<(), ApplyError> {
+        if let ReflectRef::TupleStruct(struct_value) = value.reflect_ref() {
+            for (i, value) in struct_value.iter_fields().enumerate() {
+                if let Some(v) = self.field_mut(i) {
+                    v.try_apply(value)?;
+                }
+            }
+        } else {
+            return Err(ApplyError::MismatchedKinds {
+                from_kind: value.reflect_kind(),
+                to_kind: ReflectKind::TupleStruct,
+            });
+        }
+        Ok(())
+    }
+
+    fn reflect_ref(&self) -> ReflectRef {
+        ReflectRef::TupleStruct(self)
+    }
+
+    fn reflect_mut(&mut self) -> ReflectMut {
+        ReflectMut::TupleStruct(self)
+    }
+
+    fn reflect_owned(self: Box<Self>) -> ReflectOwned {
+        ReflectOwned::TupleStruct(self)
+    }
+
+    fn clone_value(&self) -> Box<dyn PartialReflect> {
+        Box::new(Clone::clone(self))
+    }
+}
+
+// We have to implement `Reflect` manually because of the embedded
+// `Box<dyn AnimationEvent>`, which can't be automatically derived yet.
+impl Reflect for AnimationEventData {
+    #[inline]
+    fn into_any(self: Box<Self>) -> Box<dyn Any> {
+        self
+    }
+
+    #[inline]
+    fn as_any(&self) -> &dyn Any {
+        self
+    }
+
+    #[inline]
+    fn as_any_mut(&mut self) -> &mut dyn Any {
+        self
+    }
+
+    #[inline]
+    fn into_reflect(self: Box<Self>) -> Box<dyn Reflect> {
+        self
+    }
+
+    #[inline]
+    fn as_reflect(&self) -> &dyn Reflect {
+        self
+    }
+
+    #[inline]
+    fn as_reflect_mut(&mut self) -> &mut dyn Reflect {
+        self
+    }
+
+    #[inline]
+    fn set(&mut self, value: Box<dyn Reflect>) -> Result<(), Box<dyn Reflect>> {
+        *self = value.take()?;
+        Ok(())
+    }
+}
+
+// We have to implement `FromReflect` manually because of the embedded
+// `Box<dyn AnimationEvent>`, which can't be automatically derived yet.
+impl FromReflect for AnimationEventData {
+    fn from_reflect(reflect: &dyn PartialReflect) -> Option<Self> {
+        Some(reflect.try_downcast_ref::<AnimationEventData>()?.clone())
+    }
+}
diff --git a/crates/bevy_animation/src/lib.rs b/crates/bevy_animation/src/lib.rs
index f4b24807c1c9d..ce849d068952c 100755
--- a/crates/bevy_animation/src/lib.rs
+++ b/crates/bevy_animation/src/lib.rs
@@ -11,17 +11,19 @@ extern crate alloc;
 
 pub mod animatable;
 pub mod animation_curves;
+pub mod animation_event;
 pub mod gltf_curves;
 pub mod graph;
 pub mod transition;
 mod util;
 
+use animation_event::{trigger_animation_event, AnimationEvent, AnimationEventData};
 use core::{
     any::{Any, TypeId},
     cell::RefCell,
     fmt::Debug,
     hash::{Hash, Hasher},
-    iter,
+    iter, slice,
 };
 use graph::AnimationNodeType;
 use prelude::AnimationCurveEvaluator;
@@ -37,6 +39,7 @@ use bevy_ecs::{
     reflect::{ReflectMapEntities, ReflectVisitEntities, ReflectVisitEntitiesMut},
     world::EntityMutExcept,
 };
+use bevy_math::FloatOrd;
 use bevy_reflect::{
     prelude::ReflectDefault, utility::NonGenericTypeInfoCell, ApplyError, DynamicTupleStruct,
     FromReflect, FromType, GetTypeRegistration, PartialReflect, Reflect, ReflectFromPtr,
@@ -61,8 +64,12 @@ use uuid::Uuid;
 pub mod prelude {
     #[doc(hidden)]
     pub use crate::{
-        animatable::*, animation_curves::*, graph::*, transition::*, AnimationClip,
-        AnimationPlayer, AnimationPlugin, VariableCurve,
+        animatable::*,
+        animation_curves::*,
+        animation_event::{AnimationEvent, ReflectAnimationEvent},
+        graph::*,
+        transition::*,
+        AnimationClip, AnimationPlayer, AnimationPlugin, VariableCurve,
     };
 }
 
@@ -275,9 +282,24 @@ impl Typed for VariableCurve {
 #[derive(Asset, Reflect, Clone, Debug, Default)]
 pub struct AnimationClip {
     curves: AnimationCurves,
+    events: AnimationEvents,
     duration: f32,
 }
 
+#[derive(Reflect, Debug, Clone)]
+struct TimedAnimationEvent {
+    time: f32,
+    event: AnimationEventData,
+}
+
+#[derive(Reflect, Debug, PartialEq, Eq, PartialOrd, Ord, Hash, Clone)]
+enum AnimationEventTarget {
+    Root,
+    Node(AnimationTargetId),
+}
+
+type AnimationEvents = HashMap<AnimationEventTarget, Vec<TimedAnimationEvent>>;
+
 /// A mapping from [`AnimationTargetId`] (e.g. bone in a skinned mesh) to the
 /// animation curves.
 pub type AnimationCurves = HashMap<AnimationTargetId, Vec<VariableCurve>, NoOpHash>;
@@ -435,6 +457,50 @@ impl AnimationClip {
             .or_default()
             .push(variable_curve);
     }
+
+    /// Add an [`AnimationEvent`] to an [`AnimationTarget`] named by an [`AnimationTargetId`].
+    ///
+    /// The `event` will trigger on the entity matching the target once the `time` (in seconds)
+    /// is reached in the animation.
+    ///
+    /// Use [`add_event`](Self::add_event) instead if you don't have a specific target.
+    pub fn add_event_to_target(
+        &mut self,
+        target_id: AnimationTargetId,
+        time: f32,
+        event: impl AnimationEvent,
+    ) {
+        self.add_event_to_target_inner(AnimationEventTarget::Node(target_id), time, event);
+    }
+
+    /// Add a untargeted [`AnimationEvent`] to this [`AnimationClip`].
+    ///
+    /// The `event` will trigger on the [`AnimationPlayer`] entity once the `time` (in seconds)
+    /// is reached in the animation.
+    ///
+    /// See also [`add_event_to_target`](Self::add_event_to_target).
+    pub fn add_event(&mut self, time: f32, event: impl AnimationEvent) {
+        self.add_event_to_target_inner(AnimationEventTarget::Root, time, event);
+    }
+
+    fn add_event_to_target_inner(
+        &mut self,
+        target: AnimationEventTarget,
+        time: f32,
+        event: impl AnimationEvent,
+    ) {
+        self.duration = self.duration.max(time);
+        let triggers = self.events.entry(target).or_default();
+        match triggers.binary_search_by_key(&FloatOrd(time), |e| FloatOrd(e.time)) {
+            Ok(index) | Err(index) => triggers.insert(
+                index,
+                TimedAnimationEvent {
+                    time,
+                    event: AnimationEventData::new(event),
+                },
+            ),
+        }
+    }
 }
 
 /// Repetition behavior of an animation.
@@ -489,9 +555,13 @@ pub struct ActiveAnimation {
     ///
     /// Note: This will always be in the range [0.0, animation clip duration]
     seek_time: f32,
+    /// The `seek_time` of the previous tick, if any.
+    last_seek_time: Option<f32>,
     /// Number of times the animation has completed.
     /// If the animation is playing in reverse, this increments when the animation passes the start.
     completions: u32,
+    /// `true` if the animation was completed at least once this tick.
+    just_completed: bool,
     paused: bool,
 }
 
@@ -503,7 +573,9 @@ impl Default for ActiveAnimation {
             speed: 1.0,
             elapsed: 0.0,
             seek_time: 0.0,
+            last_seek_time: None,
             completions: 0,
+            just_completed: false,
             paused: false,
         }
     }
@@ -525,6 +597,9 @@ impl ActiveAnimation {
     /// Update the animation given the delta time and the duration of the clip being played.
     #[inline]
     fn update(&mut self, delta: f32, clip_duration: f32) {
+        self.just_completed = false;
+        self.last_seek_time = Some(self.seek_time);
+
         if self.is_finished() {
             return;
         }
@@ -536,6 +611,7 @@ impl ActiveAnimation {
         let under_time = self.speed < 0.0 && self.seek_time < 0.0;
 
         if over_time || under_time {
+            self.just_completed = true;
             self.completions += 1;
 
             if self.is_finished() {
@@ -553,8 +629,10 @@ impl ActiveAnimation {
 
     /// Reset back to the initial state as if no time has elapsed.
     pub fn replay(&mut self) {
+        self.just_completed = false;
         self.completions = 0;
         self.elapsed = 0.0;
+        self.last_seek_time = None;
         self.seek_time = 0.0;
     }
 
@@ -639,13 +717,33 @@ impl ActiveAnimation {
     }
 
     /// Seeks to a specific time in the animation.
+    ///
+    /// This will not trigger events between the current time and `seek_time`.
+    /// Use [`seek_to`](Self::seek_to) if this is desired.
+    pub fn set_seek_time(&mut self, seek_time: f32) -> &mut Self {
+        self.last_seek_time = Some(seek_time);
+        self.seek_time = seek_time;
+        self
+    }
+
+    /// Seeks to a specific time in the animation.
+    ///
+    /// Note that any events between the current time and `seek_time`
+    /// will be triggered on the next update.
+    /// Use [`set_seek_time`](Self::set_seek_time) if this is undisered.
     pub fn seek_to(&mut self, seek_time: f32) -> &mut Self {
+        self.last_seek_time = Some(self.seek_time);
         self.seek_time = seek_time;
         self
     }
 
     /// Seeks to the beginning of the animation.
+    ///
+    /// Note that any events between the current time and `0.0`
+    /// will be triggered on the next update.
+    /// Use [`set_seek_time`](Self::set_seek_time) if this is undisered.
     pub fn rewind(&mut self) -> &mut Self {
+        self.last_seek_time = Some(self.seek_time);
         self.seek_time = 0.0;
         self
     }
@@ -839,6 +937,49 @@ impl AnimationPlayer {
     }
 }
 
+/// A system that triggers untargeted animation events for the currently-playing animations.
+fn trigger_untargeted_animation_events(
+    mut commands: Commands,
+    clips: Res<Assets<AnimationClip>>,
+    graphs: Res<Assets<AnimationGraph>>,
+    players: Query<(Entity, &AnimationPlayer, &Handle<AnimationGraph>)>,
+) {
+    for (entity, player, graph_id) in &players {
+        // The graph might not have loaded yet. Safely bail.
+        let Some(graph) = graphs.get(graph_id) else {
+            return;
+        };
+
+        for (index, active_animation) in player.active_animations.iter() {
+            let Some(clip) = graph
+                .get(*index)
+                .and_then(|node| match &node.node_type {
+                    AnimationNodeType::Clip(handle) => Some(handle),
+                    AnimationNodeType::Blend | AnimationNodeType::Add => None,
+                })
+                .and_then(|id| clips.get(id))
+            else {
+                continue;
+            };
+
+            let Some(triggered_events) =
+                TriggeredEvents::from_animation(AnimationEventTarget::Root, clip, active_animation)
+            else {
+                continue;
+            };
+
+            for TimedAnimationEvent { time, event } in triggered_events.iter() {
+                commands.queue(trigger_animation_event(
+                    entity,
+                    *time,
+                    active_animation.weight,
+                    event.clone().0,
+                ));
+            }
+        }
+    }
+}
+
 /// A system that advances the time for all playing animations.
 pub fn advance_animations(
     time: Res<Time>,
@@ -892,17 +1033,23 @@ pub type AnimationEntityMut<'w> = EntityMutExcept<
 /// A system that modifies animation targets (e.g. bones in a skinned mesh)
 /// according to the currently-playing animations.
 pub fn animate_targets(
+    par_commands: ParallelCommands,
     clips: Res<Assets<AnimationClip>>,
     graphs: Res<Assets<AnimationGraph>>,
     threaded_animation_graphs: Res<ThreadedAnimationGraphs>,
     players: Query<(&AnimationPlayer, &Handle<AnimationGraph>)>,
-    mut targets: Query<(&AnimationTarget, Option<&mut Transform>, AnimationEntityMut)>,
+    mut targets: Query<(
+        Entity,
+        &AnimationTarget,
+        Option<&mut Transform>,
+        AnimationEntityMut,
+    )>,
     animation_evaluation_state: Local<ThreadLocal<RefCell<AnimationEvaluationState>>>,
 ) {
     // Evaluate all animation targets in parallel.
     targets
         .par_iter_mut()
-        .for_each(|(target, transform, entity_mut)| {
+        .for_each(|(entity, target, transform, entity_mut)| {
             let &AnimationTarget {
                 id: target_id,
                 player: player_id,
@@ -996,6 +1143,28 @@ pub fn animate_targets(
                             continue;
                         };
 
+                        // Trigger all animation events that occurred this tick, if any.
+                        if let Some(triggered_events) = TriggeredEvents::from_animation(
+                            AnimationEventTarget::Node(target_id),
+                            clip,
+                            active_animation,
+                        ) {
+                            if !triggered_events.is_empty() {
+                                par_commands.command_scope(move |mut commands| {
+                                    for TimedAnimationEvent { time, event } in
+                                        triggered_events.iter()
+                                    {
+                                        commands.queue(trigger_animation_event(
+                                            entity,
+                                            *time,
+                                            active_animation.weight,
+                                            event.clone().0,
+                                        ));
+                                    }
+                                });
+                            }
+                        }
+
                         let Some(curves) = clip.curves_for_target(target_id) else {
                             continue;
                         };
@@ -1077,6 +1246,7 @@ impl Plugin for AnimationPlugin {
                     animate_targets
                         .after(bevy_render::mesh::morph::inherit_weights)
                         .ambiguous_with_all(),
+                    trigger_untargeted_animation_events,
                     expire_completed_transitions,
                 )
                     .chain()
@@ -1107,6 +1277,22 @@ impl AnimationTargetId {
     }
 }
 
+impl<T: AsRef<str>> FromIterator<T> for AnimationTargetId {
+    /// Creates a new [`AnimationTargetId`] by hashing a list of strings.
+    ///
+    /// Typically, this will be the path from the animation root to the
+    /// animation target (e.g. bone) that is to be animated.
+    fn from_iter<I: IntoIterator<Item = T>>(iter: I) -> Self {
+        let mut blake3 = blake3::Hasher::new();
+        blake3.update(ANIMATION_TARGET_NAMESPACE.as_bytes());
+        for str in iter {
+            blake3.update(str.as_ref().as_bytes());
+        }
+        let hash = blake3.finalize().as_bytes()[0..16].try_into().unwrap();
+        Self(*uuid::Builder::from_sha1_bytes(hash).as_uuid())
+    }
+}
+
 impl From<&Name> for AnimationTargetId {
     fn from(name: &Name) -> Self {
         AnimationTargetId::from_name(name)
@@ -1173,3 +1359,293 @@ impl AnimationEvaluationState {
         Ok(())
     }
 }
+
+/// All the events from an [`AnimationClip`] that occurred this tick.
+#[derive(Debug, Clone)]
+struct TriggeredEvents<'a> {
+    direction: TriggeredEventsDir,
+    lower: &'a [TimedAnimationEvent],
+    upper: &'a [TimedAnimationEvent],
+}
+
+impl<'a> TriggeredEvents<'a> {
+    fn from_animation(
+        target: AnimationEventTarget,
+        clip: &'a AnimationClip,
+        active_animation: &ActiveAnimation,
+    ) -> Option<Self> {
+        let events = clip.events.get(&target)?;
+        let reverse = active_animation.is_playback_reversed();
+        let is_finished = active_animation.is_finished();
+
+        // Return early if the animation have finished on a previous tick.
+        if is_finished && !active_animation.just_completed {
+            return None;
+        }
+
+        // The animation completed this tick, while still playing.
+        let looping = active_animation.just_completed && !is_finished;
+        let direction = match (reverse, looping) {
+            (false, false) => TriggeredEventsDir::Forward,
+            (false, true) => TriggeredEventsDir::ForwardLooping,
+            (true, false) => TriggeredEventsDir::Reverse,
+            (true, true) => TriggeredEventsDir::ReverseLooping,
+        };
+
+        let last_time = active_animation.last_seek_time?;
+        let this_time = active_animation.seek_time;
+
+        let (lower, upper) = match direction {
+            // Return all events where last_time <= event.time < this_time.
+            TriggeredEventsDir::Forward => {
+                let start = events.partition_point(|event| event.time < last_time);
+                // The animation finished this tick, return any remaining events.
+                if is_finished {
+                    (&events[start..], &events[0..0])
+                } else {
+                    let end = events.partition_point(|event| event.time < this_time);
+                    (&events[start..end], &events[0..0])
+                }
+            }
+            // Return all events where this_time < event.time <= last_time.
+            TriggeredEventsDir::Reverse => {
+                let end = events.partition_point(|event| event.time <= last_time);
+                // The animation finished, return any remaining events.
+                if is_finished {
+                    (&events[..end], &events[0..0])
+                } else {
+                    let start = events.partition_point(|event| event.time <= this_time);
+                    (&events[start..end], &events[0..0])
+                }
+            }
+            // The animation is looping this tick and we have to return events where
+            // either last_tick <= event.time or event.time < this_tick.
+            TriggeredEventsDir::ForwardLooping => {
+                let upper_start = events.partition_point(|event| event.time < last_time);
+                let lower_end = events.partition_point(|event| event.time < this_time);
+
+                let upper = &events[upper_start..];
+                let lower = &events[..lower_end];
+                (lower, upper)
+            }
+            // The animation is looping this tick and we have to return events where
+            // either last_tick >= event.time or event.time > this_tick.
+            TriggeredEventsDir::ReverseLooping => {
+                let lower_end = events.partition_point(|event| event.time <= last_time);
+                let upper_start = events.partition_point(|event| event.time <= this_time);
+
+                let upper = &events[upper_start..];
+                let lower = &events[..lower_end];
+                (lower, upper)
+            }
+        };
+        Some(Self {
+            direction,
+            lower,
+            upper,
+        })
+    }
+
+    fn is_empty(&self) -> bool {
+        self.lower.is_empty() && self.upper.is_empty()
+    }
+
+    fn iter(&self) -> TriggeredEventsIter {
+        match self.direction {
+            TriggeredEventsDir::Forward => TriggeredEventsIter::Forward(self.lower.iter()),
+            TriggeredEventsDir::Reverse => TriggeredEventsIter::Reverse(self.lower.iter().rev()),
+            TriggeredEventsDir::ForwardLooping => TriggeredEventsIter::ForwardLooping {
+                upper: self.upper.iter(),
+                lower: self.lower.iter(),
+            },
+            TriggeredEventsDir::ReverseLooping => TriggeredEventsIter::ReverseLooping {
+                lower: self.lower.iter().rev(),
+                upper: self.upper.iter().rev(),
+            },
+        }
+    }
+}
+
+#[derive(Debug, Clone, Copy)]
+enum TriggeredEventsDir {
+    /// The animation is playing normally
+    Forward,
+    /// The animation is playing in reverse
+    Reverse,
+    /// The animation is looping this tick
+    ForwardLooping,
+    /// The animation playing in reverse and looping this tick
+    ReverseLooping,
+}
+
+#[derive(Debug, Clone)]
+enum TriggeredEventsIter<'a> {
+    Forward(slice::Iter<'a, TimedAnimationEvent>),
+    Reverse(iter::Rev<slice::Iter<'a, TimedAnimationEvent>>),
+    ForwardLooping {
+        upper: slice::Iter<'a, TimedAnimationEvent>,
+        lower: slice::Iter<'a, TimedAnimationEvent>,
+    },
+    ReverseLooping {
+        lower: iter::Rev<slice::Iter<'a, TimedAnimationEvent>>,
+        upper: iter::Rev<slice::Iter<'a, TimedAnimationEvent>>,
+    },
+}
+
+impl<'a> Iterator for TriggeredEventsIter<'a> {
+    type Item = &'a TimedAnimationEvent;
+
+    fn next(&mut self) -> Option<Self::Item> {
+        match self {
+            TriggeredEventsIter::Forward(iter) => iter.next(),
+            TriggeredEventsIter::Reverse(rev) => rev.next(),
+            TriggeredEventsIter::ForwardLooping { upper, lower } => {
+                upper.next().or_else(|| lower.next())
+            }
+            TriggeredEventsIter::ReverseLooping { lower, upper } => {
+                lower.next().or_else(|| upper.next())
+            }
+        }
+    }
+}
+
+#[cfg(test)]
+mod tests {
+    use super::*;
+
+    #[derive(Event, Reflect, Clone)]
+    struct A;
+
+    impl AnimationEvent for A {
+        fn trigger(&self, _time: f32, _weight: f32, target: Entity, world: &mut World) {
+            world.entity_mut(target).trigger(self.clone());
+        }
+    }
+
+    #[track_caller]
+    fn assert_triggered_events_with(
+        active_animation: &ActiveAnimation,
+        clip: &AnimationClip,
+        expected: impl Into<Vec<f32>>,
+    ) {
+        let Some(events) =
+            TriggeredEvents::from_animation(AnimationEventTarget::Root, clip, active_animation)
+        else {
+            assert_eq!(expected.into(), Vec::<f32>::new());
+            return;
+        };
+        let got: Vec<_> = events.iter().map(|t| t.time).collect();
+        assert_eq!(
+            expected.into(),
+            got,
+            "\n{events:#?}\nlast_time: {:?}\nthis_time:{}",
+            active_animation.last_seek_time,
+            active_animation.seek_time
+        );
+    }
+
+    #[test]
+    fn test_multiple_events_triggers() {
+        let mut active_animation = ActiveAnimation {
+            repeat: RepeatAnimation::Forever,
+            ..Default::default()
+        };
+        let mut clip = AnimationClip {
+            duration: 1.0,
+            ..Default::default()
+        };
+        clip.add_event(0.5, A);
+        clip.add_event(0.5, A);
+        clip.add_event(0.5, A);
+
+        assert_triggered_events_with(&active_animation, &clip, []);
+        active_animation.update(0.8, clip.duration); // 0.0 : 0.8
+        assert_triggered_events_with(&active_animation, &clip, [0.5, 0.5, 0.5]);
+
+        clip.add_event(1.0, A);
+        clip.add_event(0.0, A);
+        clip.add_event(1.0, A);
+        clip.add_event(0.0, A);
+
+        active_animation.update(0.4, clip.duration); // 0.8 : 0.2
+        assert_triggered_events_with(&active_animation, &clip, [1.0, 1.0, 0.0, 0.0]);
+    }
+
+    #[test]
+    fn test_events_triggers() {
+        let mut active_animation = ActiveAnimation::default();
+        let mut clip = AnimationClip::default();
+        clip.add_event(0.2, A);
+        clip.add_event(0.0, A);
+        assert_eq!(0.2, clip.duration);
+
+        assert_triggered_events_with(&active_animation, &clip, []);
+        active_animation.update(0.1, clip.duration); // 0.0 : 0.1
+        assert_triggered_events_with(&active_animation, &clip, [0.0]);
+        active_animation.update(0.1, clip.duration); // 0.1 : 0.2
+        assert_triggered_events_with(&active_animation, &clip, [0.2]);
+        active_animation.update(0.1, clip.duration); // 0.2 : 0.2
+        assert_triggered_events_with(&active_animation, &clip, []);
+        active_animation.update(0.1, clip.duration); // 0.2 : 0.2
+        assert_triggered_events_with(&active_animation, &clip, []);
+
+        active_animation.speed = -1.0;
+        active_animation.completions = 0;
+        assert_triggered_events_with(&active_animation, &clip, []);
+        active_animation.update(0.1, clip.duration); // 0.2 : 0.1
+        assert_triggered_events_with(&active_animation, &clip, [0.2]);
+        active_animation.update(0.1, clip.duration); // 0.1 : 0.0
+        assert_triggered_events_with(&active_animation, &clip, []);
+        active_animation.update(0.1, clip.duration); // 0.0 : 0.0
+        assert_triggered_events_with(&active_animation, &clip, [0.0]);
+        active_animation.update(0.1, clip.duration); // 0.0 : 0.0
+        assert_triggered_events_with(&active_animation, &clip, []);
+    }
+
+    #[test]
+    fn test_events_triggers_looping() {
+        let mut active_animation = ActiveAnimation {
+            repeat: RepeatAnimation::Forever,
+            ..Default::default()
+        };
+        let mut clip = AnimationClip::default();
+        clip.add_event(0.3, A);
+        clip.add_event(0.0, A);
+        clip.add_event(0.2, A);
+        assert_eq!(0.3, clip.duration);
+
+        assert_triggered_events_with(&active_animation, &clip, []);
+        active_animation.update(0.1, clip.duration); // 0.0 : 0.1
+        assert_triggered_events_with(&active_animation, &clip, [0.0]);
+        active_animation.update(0.1, clip.duration); // 0.1 : 0.2
+        assert_triggered_events_with(&active_animation, &clip, []);
+        active_animation.update(0.1, clip.duration); // 0.2 : 0.3
+        assert_triggered_events_with(&active_animation, &clip, [0.2, 0.3]);
+        active_animation.update(0.1, clip.duration); // 0.3 : 0.1
+        assert_triggered_events_with(&active_animation, &clip, [0.0]);
+        active_animation.update(0.1, clip.duration); // 0.1 : 0.2
+        assert_triggered_events_with(&active_animation, &clip, []);
+
+        active_animation.speed = -1.0;
+        active_animation.update(0.1, clip.duration); // 0.2 : 0.1
+        assert_triggered_events_with(&active_animation, &clip, [0.2]);
+        active_animation.update(0.1, clip.duration); // 0.1 : 0.0
+        assert_triggered_events_with(&active_animation, &clip, []);
+        active_animation.update(0.1, clip.duration); // 0.0 : 0.2
+        assert_triggered_events_with(&active_animation, &clip, [0.0, 0.3]);
+        active_animation.update(0.1, clip.duration); // 0.2 : 0.1
+        assert_triggered_events_with(&active_animation, &clip, [0.2]);
+        active_animation.update(0.1, clip.duration); // 0.1 : 0.0
+        assert_triggered_events_with(&active_animation, &clip, []);
+
+        active_animation.replay();
+        active_animation.update(clip.duration, clip.duration); // 0.0 : 0.0
+        assert_triggered_events_with(&active_animation, &clip, [0.0, 0.3, 0.2]);
+
+        active_animation.replay();
+        active_animation.seek_time = clip.duration;
+        active_animation.last_seek_time = Some(clip.duration);
+        active_animation.update(clip.duration, clip.duration); // 0.3 : 0.0
+        assert_triggered_events_with(&active_animation, &clip, [0.3, 0.2]);
+    }
+}
diff --git a/examples/README.md b/examples/README.md
index 9847a69508a5d..7754978c9307d 100644
--- a/examples/README.md
+++ b/examples/README.md
@@ -193,6 +193,7 @@ Example | Description
 [Animated Fox](../examples/animation/animated_fox.rs) | Plays an animation from a skinned glTF
 [Animated Transform](../examples/animation/animated_transform.rs) | Create and play an animation defined by code that operates on the `Transform` component
 [Animated UI](../examples/animation/animated_ui.rs) | Shows how to use animation clips to animate UI properties
+[Animation Events](../examples/animation/animation_events.rs) | Demonstrate how to use animation events
 [Animation Graph](../examples/animation/animation_graph.rs) | Blends multiple animations together with a graph
 [Animation Masks](../examples/animation/animation_masks.rs) | Demonstrates animation masks
 [Color animation](../examples/animation/color_animation.rs) | Demonstrates how to animate colors using mixing and splines in different color spaces
diff --git a/examples/animation/animated_fox.rs b/examples/animation/animated_fox.rs
index 1cc0192b91489..043565cf0d49c 100644
--- a/examples/animation/animated_fox.rs
+++ b/examples/animation/animated_fox.rs
@@ -3,10 +3,12 @@
 use std::{f32::consts::PI, time::Duration};
 
 use bevy::{
-    animation::{animate_targets, RepeatAnimation},
+    animation::{animate_targets, AnimationTargetId, RepeatAnimation},
+    color::palettes::css::WHITE,
     pbr::CascadeShadowConfigBuilder,
     prelude::*,
 };
+use rand::{thread_rng, Rng};
 
 const FOX_PATH: &str = "models/animated/Fox.glb";
 
@@ -17,19 +19,49 @@ fn main() {
             brightness: 2000.,
         })
         .add_plugins(DefaultPlugins)
+        .init_resource::<ParticleAssets>()
+        .init_resource::<FoxFeetTargets>()
         .add_systems(Startup, setup)
         .add_systems(Update, setup_scene_once_loaded.before(animate_targets))
-        .add_systems(Update, keyboard_animation_control)
+        .add_systems(Update, (keyboard_animation_control, simulate_particles))
+        .observe(observe_on_step)
         .run();
 }
 
 #[derive(Resource)]
 struct Animations {
     animations: Vec<AnimationNodeIndex>,
-    #[allow(dead_code)]
     graph: Handle<AnimationGraph>,
 }
 
+#[derive(Event, AnimationEvent, Reflect, Clone)]
+#[reflect(AnimationEvent)]
+struct OnStep;
+
+fn observe_on_step(
+    trigger: Trigger<OnStep>,
+    particle: Res<ParticleAssets>,
+    mut commands: Commands,
+    transforms: Query<&GlobalTransform>,
+) {
+    let translation = transforms.get(trigger.entity()).unwrap().translation();
+    let mut rng = thread_rng();
+    // Spawn a bunch of particles.
+    for _ in 0..14 {
+        let horizontal = rng.gen::<Dir2>() * rng.gen_range(8.0..12.0);
+        let vertical = rng.gen_range(0.0..4.0);
+        let size = rng.gen_range(0.2..1.0);
+        commands.queue(spawn_particle(
+            particle.mesh.clone(),
+            particle.material.clone(),
+            translation.reject_from_normalized(Vec3::Y),
+            rng.gen_range(0.2..0.6),
+            size,
+            Vec3::new(horizontal.x, vertical, horizontal.y) * 10.0,
+        ));
+    }
+}
+
 fn setup(
     mut commands: Commands,
     asset_server: Res<AssetServer>,
@@ -97,9 +129,37 @@ fn setup(
 fn setup_scene_once_loaded(
     mut commands: Commands,
     animations: Res<Animations>,
+    feet: Res<FoxFeetTargets>,
+    graphs: Res<Assets<AnimationGraph>>,
+    mut clips: ResMut<Assets<AnimationClip>>,
     mut players: Query<(Entity, &mut AnimationPlayer), Added<AnimationPlayer>>,
 ) {
+    fn get_clip<'a>(
+        node: AnimationNodeIndex,
+        graph: &AnimationGraph,
+        clips: &'a mut Assets<AnimationClip>,
+    ) -> &'a mut AnimationClip {
+        let node = graph.get(node).unwrap();
+        let clip = match &node.node_type {
+            AnimationNodeType::Clip(handle) => clips.get_mut(handle),
+            _ => unreachable!(),
+        };
+        clip.unwrap()
+    }
+
     for (entity, mut player) in &mut players {
+        let graph = graphs.get(&animations.graph).unwrap();
+
+        // Send `OnStep` events once the fox feet hits the ground in the running animation.
+        let running_animation = get_clip(animations.animations[0], graph, &mut clips);
+        // You can determine the time an event should trigger if you know witch frame it occurs and
+        // the frame rate of the animation. Let's say we want to trigger an event at frame 15,
+        // and the animation has a frame rate of 24 fps, then time = 15 / 24 = 0.625.
+        running_animation.add_event_to_target(feet.front_left, 0.625, OnStep);
+        running_animation.add_event_to_target(feet.front_right, 0.5, OnStep);
+        running_animation.add_event_to_target(feet.back_left, 0.0, OnStep);
+        running_animation.add_event_to_target(feet.back_right, 0.125, OnStep);
+
         let mut transitions = AnimationTransitions::new();
 
         // Make sure to start the animation via the `AnimationTransitions`
@@ -200,3 +260,134 @@ fn keyboard_animation_control(
         }
     }
 }
+
+fn simulate_particles(
+    mut commands: Commands,
+    mut query: Query<(Entity, &mut Transform, &mut Particle)>,
+    time: Res<Time>,
+) {
+    for (entity, mut transform, mut particle) in &mut query {
+        if particle.lifeteime_timer.tick(time.delta()).just_finished() {
+            commands.entity(entity).despawn();
+        } else {
+            transform.translation += particle.velocity * time.delta_seconds();
+            transform.scale =
+                Vec3::splat(particle.size.lerp(0.0, particle.lifeteime_timer.fraction()));
+            particle
+                .velocity
+                .smooth_nudge(&Vec3::ZERO, 4.0, time.delta_seconds());
+        }
+    }
+}
+
+fn spawn_particle<M: Material>(
+    mesh: Handle<Mesh>,
+    material: Handle<M>,
+    translation: Vec3,
+    lifetime: f32,
+    size: f32,
+    velocity: Vec3,
+) -> impl Command {
+    move |world: &mut World| {
+        world.spawn((
+            Particle {
+                lifeteime_timer: Timer::from_seconds(lifetime, TimerMode::Once),
+                size,
+                velocity,
+            },
+            Mesh3d(mesh),
+            MeshMaterial3d(material),
+            Transform {
+                translation,
+                scale: Vec3::splat(size),
+                ..Default::default()
+            },
+        ));
+    }
+}
+
+#[derive(Component)]
+struct Particle {
+    lifeteime_timer: Timer,
+    size: f32,
+    velocity: Vec3,
+}
+
+#[derive(Resource)]
+struct ParticleAssets {
+    mesh: Handle<Mesh>,
+    material: Handle<StandardMaterial>,
+}
+
+impl FromWorld for ParticleAssets {
+    fn from_world(world: &mut World) -> Self {
+        Self {
+            mesh: world.resource_mut::<Assets<Mesh>>().add(Sphere::new(10.0)),
+            material: world
+                .resource_mut::<Assets<StandardMaterial>>()
+                .add(StandardMaterial {
+                    base_color: WHITE.into(),
+                    ..Default::default()
+                }),
+        }
+    }
+}
+
+#[derive(Resource)]
+struct FoxFeetTargets {
+    front_right: AnimationTargetId,
+    front_left: AnimationTargetId,
+    back_left: AnimationTargetId,
+    back_right: AnimationTargetId,
+}
+
+impl Default for FoxFeetTargets {
+    fn default() -> Self {
+        // Get the id's of the feet and store them in a resource.
+        let hip_node = ["root", "_rootJoint", "b_Root_00", "b_Hip_01"];
+        let front_left_foot = hip_node.iter().chain(
+            [
+                "b_Spine01_02",
+                "b_Spine02_03",
+                "b_LeftUpperArm_09",
+                "b_LeftForeArm_010",
+                "b_LeftHand_011",
+            ]
+            .iter(),
+        );
+        let front_right_foot = hip_node.iter().chain(
+            [
+                "b_Spine01_02",
+                "b_Spine02_03",
+                "b_RightUpperArm_06",
+                "b_RightForeArm_07",
+                "b_RightHand_08",
+            ]
+            .iter(),
+        );
+        let back_left_foot = hip_node.iter().chain(
+            [
+                "b_LeftLeg01_015",
+                "b_LeftLeg02_016",
+                "b_LeftFoot01_017",
+                "b_LeftFoot02_018",
+            ]
+            .iter(),
+        );
+        let back_right_foot = hip_node.iter().chain(
+            [
+                "b_RightLeg01_019",
+                "b_RightLeg02_020",
+                "b_RightFoot01_021",
+                "b_RightFoot02_022",
+            ]
+            .iter(),
+        );
+        Self {
+            front_left: AnimationTargetId::from_iter(front_left_foot),
+            front_right: AnimationTargetId::from_iter(front_right_foot),
+            back_left: AnimationTargetId::from_iter(back_left_foot),
+            back_right: AnimationTargetId::from_iter(back_right_foot),
+        }
+    }
+}
diff --git a/examples/animation/animation_events.rs b/examples/animation/animation_events.rs
new file mode 100644
index 0000000000000..95f73e89b5cbb
--- /dev/null
+++ b/examples/animation/animation_events.rs
@@ -0,0 +1,121 @@
+//! Demonstrate how to use animation events.
+
+use bevy::{
+    color::palettes::css::{ALICE_BLUE, BLACK, CRIMSON},
+    core_pipeline::bloom::Bloom,
+    prelude::*,
+};
+
+fn main() {
+    App::new()
+        .add_plugins(DefaultPlugins)
+        .add_event::<MessageEvent>()
+        .add_systems(Startup, setup)
+        .add_systems(PreUpdate, (animate_text_opacity, edit_message))
+        .run();
+}
+
+#[derive(Component)]
+struct MessageText;
+
+#[derive(Event, Reflect, Clone)]
+#[reflect(AnimationEvent)]
+struct MessageEvent {
+    value: String,
+    color: Color,
+}
+
+// AnimationEvent can also be derived, but doing so will
+// trigger it as an observer event which is triggered in PostUpdate.
+// We need to set the message text before that so it is
+// updated before rendering without a one frame delay.
+impl AnimationEvent for MessageEvent {
+    fn trigger(&self, _time: f32, _weight: f32, _entity: Entity, world: &mut World) {
+        world.send_event(self.clone());
+    }
+}
+
+fn edit_message(
+    mut event_reader: EventReader<MessageEvent>,
+    mut text: Single<&mut Text, With<MessageText>>,
+) {
+    for event in event_reader.read() {
+        text.sections[0].value = event.value.clone();
+        text.sections[0].style.color = event.color;
+    }
+}
+
+fn setup(
+    mut commands: Commands,
+    mut animations: ResMut<Assets<AnimationClip>>,
+    mut graphs: ResMut<Assets<AnimationGraph>>,
+) {
+    // Camera
+    commands.spawn((
+        Camera2d,
+        Camera {
+            clear_color: ClearColorConfig::Custom(BLACK.into()),
+            hdr: true,
+            ..Default::default()
+        },
+        Bloom {
+            intensity: 0.4,
+            ..Bloom::NATURAL
+        },
+    ));
+
+    // The text that will be changed by animation events.
+    commands.spawn((
+        MessageText,
+        Text2dBundle {
+            text: Text::from_section(
+                "",
+                TextStyle {
+                    font_size: 119.0,
+                    color: Color::NONE,
+                    ..Default::default()
+                },
+            ),
+            ..Default::default()
+        },
+    ));
+
+    // Create a new animation clip.
+    let mut animation = AnimationClip::default();
+
+    // This is only necessary if you want the duration of the
+    // animation to be longer than the last event in the clip.
+    animation.set_duration(2.0);
+
+    // Add events at the specified time.
+    animation.add_event(
+        0.0,
+        MessageEvent {
+            value: "HELLO".into(),
+            color: ALICE_BLUE.into(),
+        },
+    );
+    animation.add_event(
+        1.0,
+        MessageEvent {
+            value: "BYE".into(),
+            color: CRIMSON.into(),
+        },
+    );
+
+    // Create the animation graph.
+    let (graph, animation_index) = AnimationGraph::from_clip(animations.add(animation));
+    let mut player = AnimationPlayer::default();
+    player.play(animation_index).repeat();
+
+    commands.spawn((graphs.add(graph), player));
+}
+
+// Slowly fade out the text opacity.
+fn animate_text_opacity(mut query: Query<&mut Text>, time: Res<Time>) {
+    for mut text in &mut query {
+        let color = &mut text.sections[0].style.color;
+        let a = color.alpha();
+        color.set_alpha(a - time.delta_seconds());
+    }
+}