diff --git a/src/components/Creatives/CreativeAutocomplete.tsx b/src/components/Creatives/CreativeAutocomplete.tsx
new file mode 100644
index 000000000..138e4b9fe
--- /dev/null
+++ b/src/components/Creatives/CreativeAutocomplete.tsx
@@ -0,0 +1,94 @@
+import {
+  Autocomplete,
+  Box,
+  Button,
+  Checkbox,
+  TextField,
+  Typography,
+} from "@mui/material";
+import { CreativeFragment } from "graphql/creative.generated";
+import { uiTextForCreativeTypeCode } from "user/library";
+import CheckBoxIcon from "@mui/icons-material/CheckBox";
+import CheckBoxOutlineBlankIcon from "@mui/icons-material/CheckBoxOutlineBlank";
+import moment from "moment";
+import { useFormikContext } from "formik";
+import { CampaignForm } from "user/views/adsManager/types";
+import _ from "lodash";
+import { useState } from "react";
+
+interface CreativeAutocompleteProps {
+  label: string;
+  options: readonly CreativeFragment[];
+  alreadyAssociatedCreativeIds: string[];
+  onSetValue: () => void;
+}
+
+export function CreativeAutocomplete(params: CreativeAutocompleteProps) {
+  const { setFieldValue } = useFormikContext<CampaignForm>();
+  const label = params.label;
+  const [alreadyAdded, setAlreadyAdded] = useState<string[]>(
+    params.alreadyAssociatedCreativeIds,
+  );
+
+  return (
+    <Box display="flex" flexDirection="column">
+      <Autocomplete
+        fullWidth
+        multiple
+        color="secondary"
+        autoComplete
+        disableCloseOnSelect
+        options={params.options}
+        onChange={async (_ev, value) => {
+          const mapped = value.map((c) => c.id);
+          setAlreadyAdded(mapped);
+          await setFieldValue("creatives", _.uniq(mapped));
+        }}
+        value={params.options.filter((o) => alreadyAdded.includes(o.id))}
+        renderInput={(params) => (
+          <TextField
+            variant="outlined"
+            margin="normal"
+            label={label}
+            {...params}
+          />
+        )}
+        renderOption={(props, option, { selected }) => {
+          return (
+            <li {...props}>
+              <Checkbox
+                icon={<CheckBoxOutlineBlankIcon fontSize="small" />}
+                checkedIcon={<CheckBoxIcon fontSize="small" />}
+                style={{ marginRight: 8 }}
+                checked={
+                  selected ||
+                  params.alreadyAssociatedCreativeIds.includes(option?.id)
+                }
+              />
+              {option.name}
+              <Typography variant="caption" marginLeft={1} color="GrayText">
+                created {moment(option.createdAt).fromNow()}
+              </Typography>
+            </li>
+          );
+        }}
+        getOptionLabel={(opt) => opt?.name ?? ""}
+        getOptionDisabled={(opt) =>
+          params.alreadyAssociatedCreativeIds.includes(opt?.id)
+        }
+        groupBy={(opt) => uiTextForCreativeTypeCode(opt.type)}
+      />
+      <Button
+        size="large"
+        variant="contained"
+        sx={{ maxWidth: "165px", alignSelf: "end" }}
+        onClick={async (e) => {
+          e.preventDefault();
+          params.onSetValue();
+        }}
+      >
+        Close
+      </Button>
+    </Box>
+  );
+}
diff --git a/src/components/Creatives/NewCreative.tsx b/src/components/Creatives/NewCreative.tsx
index f29e1c6ae..21471a5e2 100644
--- a/src/components/Creatives/NewCreative.tsx
+++ b/src/components/Creatives/NewCreative.tsx
@@ -7,21 +7,21 @@ import {
   AdvertiserCreativesDocument,
   useCreateCreativeMutation,
 } from "graphql/creative.generated";
-import { useState } from "react";
 import { CardContainer } from "components/Card/CardContainer";
 import { ErrorDetail } from "components/Error/ErrorDetail";
 import { FormikSubmitButton } from "form/FormikHelpers";
 import { CreativeSchema } from "validation/CreativeSchema";
 import MiniSideBar from "components/Drawer/MiniSideBar";
-import { PersistCreativeValues } from "form/PersistCreativeValues";
+import {
+  clearCreativeValues,
+  PersistCreativeValues,
+} from "form/PersistCreativeValues";
 import { CreativeTypePreview } from "components/Creatives/CreativeTypePreview";
 import { useAdvertiser } from "auth/hooks/queries/useAdvertiser";
-
-function wait(ms: number) {
-  return new Promise((resolve) => window.setTimeout(resolve, ms));
-}
+import { useState } from "react";
 
 export function NewCreative() {
+  const [id, setId] = useState<string>();
   const { advertiser } = useAdvertiser();
   const history = useHistory();
   const location = useLocation<CreativeInput>();
@@ -50,10 +50,13 @@ export function NewCreative() {
         variables: { advertiserId: advertiser.id },
       },
     ],
+    onCompleted(data) {
+      setId(data.createCreative.id);
+      history.replace("/user/main/creatives");
+      clearCreativeValues();
+    },
   });
 
-  const [id, setId] = useState("");
-
   const doSubmit = async (values: CreativeInput) => {
     const input: CreativeInput = {
       advertiserId: advertiser.id,
@@ -63,15 +66,9 @@ export function NewCreative() {
       type: values.type,
     };
 
-    const response = await createCreativeMutation({
+    void createCreativeMutation({
       variables: { input },
     });
-    const id = response.data?.createCreative.id;
-    if (id) {
-      setId(id);
-      await wait(2000);
-      history.replace(id);
-    }
   };
 
   return (
@@ -112,7 +109,7 @@ export function NewCreative() {
         </Formik>
 
         <Snackbar
-          message={`Creative ${id} successfully created`}
+          message={`Creative successfully created`}
           open={!!id}
           autoHideDuration={5000}
         />
diff --git a/src/form/PersistCreativeValues.tsx b/src/form/PersistCreativeValues.tsx
index b27694672..296bf49ed 100644
--- a/src/form/PersistCreativeValues.tsx
+++ b/src/form/PersistCreativeValues.tsx
@@ -4,7 +4,8 @@ import _ from "lodash";
 import { CreativeInput } from "graphql/types";
 
 export const PersistCreativeValues = () => {
-  const { values, setValues, dirty } = useFormikContext<CreativeInput>();
+  const { values, setValues, dirty, initialStatus } =
+    useFormikContext<CreativeInput>();
 
   // read the values from localStorage on load
   useEffect(() => {
@@ -21,6 +22,11 @@ export const PersistCreativeValues = () => {
     }
   }, [values, dirty]);
 
+  // save the values to localStorage on update
+  useEffect(() => {
+    console.log(initialStatus);
+  }, [initialStatus]);
+
   return null;
 };
 
diff --git a/src/user/ads/AdsNewAd.tsx b/src/user/ads/AdsNewAd.tsx
new file mode 100644
index 000000000..7f82c9597
--- /dev/null
+++ b/src/user/ads/AdsNewAd.tsx
@@ -0,0 +1,65 @@
+import { Typography, Divider } from "@mui/material";
+import { useFormikContext } from "formik";
+import { CampaignFormat } from "graphql/types";
+import _ from "lodash";
+import {
+  CreativeFragment,
+  useAdvertiserCreativesQuery,
+} from "graphql/creative.generated";
+import { isCreativeTypeApplicableToCampaignFormat } from "user/library";
+import { useAdvertiser } from "auth/hooks/queries/useAdvertiser";
+import { CampaignForm } from "user/views/adsManager/types";
+import { CreativeAutocomplete } from "components/Creatives/CreativeAutocomplete";
+import { CardContainer } from "components/Card/CardContainer";
+
+function filterCreativesBasedOnCampaignFormat(
+  creatives: CreativeFragment[],
+  campaignFormat: CampaignFormat | null,
+): CreativeFragment[] {
+  if (!campaignFormat) return creatives;
+
+  return creatives.filter((c) =>
+    isCreativeTypeApplicableToCampaignFormat(c.type, campaignFormat),
+  );
+}
+
+export function AdsNewAd(props: { onAddCreative: () => void }) {
+  const { values } = useFormikContext<CampaignForm>();
+  const { advertiser } = useAdvertiser();
+  const { data } = useAdvertiserCreativesQuery({
+    variables: { advertiserId: advertiser.id },
+  });
+
+  const allCreativesForAdvertiser = data?.advertiser?.creatives ?? [];
+  const associatedCreatives = values.creatives ?? [];
+  const creativeOptionList = _.orderBy(
+    filterCreativesBasedOnCampaignFormat(
+      allCreativesForAdvertiser,
+      values.format,
+    ),
+    ["type.code", "createdAt"],
+    ["asc", "desc"],
+  ) as CreativeFragment[];
+
+  return (
+    <CardContainer header="Existing creative">
+      <Typography variant="h1">Add an existing creative</Typography>
+
+      <Divider sx={{ mt: 2, mb: 2 }} />
+
+      <Typography variant="subtitle2">
+        Creatives are modular building blocks that can be paired with ad sets to
+        build ads.
+      </Typography>
+
+      <CreativeAutocomplete
+        label="Creative"
+        options={creativeOptionList}
+        alreadyAssociatedCreativeIds={associatedCreatives}
+        onSetValue={() => {
+          props.onAddCreative();
+        }}
+      />
+    </CardContainer>
+  );
+}
diff --git a/src/user/ads/NewAd.tsx b/src/user/ads/NewAd.tsx
index d59e4adf4..8ea525fbc 100644
--- a/src/user/ads/NewAd.tsx
+++ b/src/user/ads/NewAd.tsx
@@ -1,17 +1,21 @@
 import { useRecentlyCreatedAdvertiserCreatives } from "user/hooks/useAdvertiserCreatives";
 import { CardContainer } from "components/Card/CardContainer";
-import { Box, Button, Stack } from "@mui/material";
+import { Box, Button, IconButton, Link, Stack } from "@mui/material";
 import { useState } from "react";
 import { BoxContainer } from "components/Box/BoxContainer";
 import AddCircleOutlineIcon from "@mui/icons-material/AddCircleOutline";
 import RemoveCircleOutlineIcon from "@mui/icons-material/RemoveCircleOutline";
 import { NotificationAd } from "user/ads/NotificationAd";
-import { useField } from "formik";
+import { useField, useFormikContext } from "formik";
 import { NotificationPreview } from "components/Creatives/NotificationPreview";
+import { AdsNewAd } from "user/ads/AdsNewAd";
+import { CampaignForm, Creative } from "user/views/adsManager/types";
+import _ from "lodash";
 
 export function NewAd() {
   const [, meta, helper] = useField<boolean>("isCreating");
   const [showForm, setShowForm] = useState(false);
+  const [useExisting, setUseExisting] = useState(false);
   const creatives = useRecentlyCreatedAdvertiserCreatives();
 
   return (
@@ -24,7 +28,7 @@ export function NewAd() {
           flexWrap="wrap"
         >
           {(creatives ?? []).map((c, idx) => (
-            <BoxContainer header={c.name} key={idx}>
+            <BoxContainer header={<RemoveHeader creative={c} />} key={idx}>
               <NotificationPreview title={c.title} body={c.body} />
             </BoxContainer>
           ))}
@@ -38,6 +42,7 @@ export function NewAd() {
               onClick={() => {
                 helper.setValue(!meta.value);
                 setShowForm(!showForm);
+                setUseExisting(false);
               }}
             >
               {showForm ? (
@@ -48,7 +53,22 @@ export function NewAd() {
             </Box>
           </BoxContainer>
         </Stack>
+        {!useExisting && (
+          <Link
+            onClick={() => {
+              setUseExisting(true);
+              setShowForm(false);
+            }}
+            underline="none"
+            sx={{ cursor: "pointer" }}
+          >
+            Choose a previously made Creative
+          </Link>
+        )}
       </CardContainer>
+      {useExisting && (
+        <AdsNewAd onAddCreative={() => setUseExisting(!useExisting)} />
+      )}
       {showForm && (
         <NotificationAd
           onCreate={() => {
@@ -60,3 +80,24 @@ export function NewAd() {
     </>
   );
 }
+
+const RemoveHeader = (props: { creative: Creative }) => {
+  const { values, setFieldValue } = useFormikContext<CampaignForm>();
+
+  const onRemoveCreative = async (c: Creative, v: string[] | undefined) => {
+    const removed = _.filter(v ?? [], (n) => n !== c.id);
+    void setFieldValue("creatives", removed);
+  };
+
+  return (
+    <Box display="flex" justifyContent="space-between" alignItems="center">
+      {props.creative.name}
+      <IconButton
+        onClick={() => onRemoveCreative(props.creative, values.creatives)}
+        sx={{ p: 0 }}
+      >
+        <RemoveCircleOutlineIcon color="error" fontSize="small" />
+      </IconButton>
+    </Box>
+  );
+};
diff --git a/src/user/hooks/useAdvertiserCreatives.ts b/src/user/hooks/useAdvertiserCreatives.ts
index 3117fe858..5db502a68 100644
--- a/src/user/hooks/useAdvertiserCreatives.ts
+++ b/src/user/hooks/useAdvertiserCreatives.ts
@@ -9,6 +9,7 @@ export function useAdvertiserCreatives(): Creative[] {
   const { data } = useAdvertiserCreativesQuery({
     variables: { advertiserId: advertiser.id },
   });
+
   return (data?.advertiser?.creatives ?? []).map((c) => ({
     id: c.id,
     name: c.name,
diff --git a/src/user/library/index.ts b/src/user/library/index.ts
index b8f146c8d..c66ffb231 100644
--- a/src/user/library/index.ts
+++ b/src/user/library/index.ts
@@ -255,3 +255,26 @@ export function uiTextForCreativeTypeCode(creativeTypeCode: {
 }): string {
   return uiTextForCreativeType(creativeTypeCode.code);
 }
+
+export function isCreativeTypeApplicableToCampaignFormat(
+  creativeTypeCode: {
+    code: string;
+  },
+  format: CampaignFormat,
+): boolean {
+  const { code } = creativeTypeCode;
+  switch (code) {
+    case "notification_all_v1":
+      return format === CampaignFormat.PushNotification;
+    case "new_tab_page_all_v1":
+      return format === CampaignFormat.NtpSi;
+    case "inline_content_all_v1":
+      return format === CampaignFormat.NewsDisplayAd;
+    case "search_all_v1":
+      return format === CampaignFormat.Search;
+    case "search_homepage_all_v1":
+      return format === CampaignFormat.SearchHomepage;
+    default:
+      return false;
+  }
+}