From 04598aba6f4580a41e8ea348b6ddb71933274fe2 Mon Sep 17 00:00:00 2001 From: "brave-builds[bot]" Date: Mon, 20 Nov 2023 15:08:26 +0000 Subject: [PATCH] deploy: 39a2ba458866f3771d6fb9f809d906684fef8f7c --- 404.html | 2 +- account-management/billing/index.html | 2 +- account-management/managing-users/index.html | 2 +- ad-placements/brave-browser/news/index.html | 4 ++-- ad-placements/brave-browser/notification/index.html | 4 ++-- ad-placements/brave-browser/ntt/index.html | 2 +- ad-placements/brave-search/keyword/index.html | 4 ++-- assets/js/{01f027c4.0f301c94.js => 01f027c4.c1e2e36b.js} | 2 +- assets/js/{0e384e19.92b10be8.js => 0e384e19.78167ebe.js} | 2 +- assets/js/0e4f3414.e9b07af9.js | 1 + assets/js/0e4f3414.f8374772.js | 1 - assets/js/{17c7555b.cb33f0c4.js => 17c7555b.19b10245.js} | 2 +- assets/js/1ec0a222.92ec9a21.js | 1 + assets/js/1ec0a222.9dd85918.js | 1 - assets/js/{36637b6c.4eeefd16.js => 36637b6c.13105c00.js} | 2 +- assets/js/{624d3742.65ebed5f.js => 624d3742.db6bfa5d.js} | 2 +- assets/js/{935f2afb.d396038d.js => 935f2afb.657ef4da.js} | 2 +- assets/js/{c7509056.d6ed5312.js => c7509056.468fe4c8.js} | 2 +- assets/js/runtime~main.9ce4298d.js | 1 - assets/js/runtime~main.afd3c85a.js | 1 + campaign-performance/reporting/index.html | 6 +++--- campaign-performance/targeting/index.html | 4 ++-- getting-started/create-a-campaign/index.html | 2 +- getting-started/create-account/index.html | 2 +- getting-started/create-an-ad-set/index.html | 2 +- getting-started/create-an-ad/index.html | 4 ++-- getting-started/launch-your-campaign/index.html | 6 +++--- index.html | 6 +++--- markdown-page/index.html | 2 +- policies/index.html | 2 +- 30 files changed, 38 insertions(+), 38 deletions(-) rename assets/js/{01f027c4.0f301c94.js => 01f027c4.c1e2e36b.js} (81%) rename assets/js/{0e384e19.92b10be8.js => 0e384e19.78167ebe.js} (93%) create mode 100644 assets/js/0e4f3414.e9b07af9.js delete mode 100644 assets/js/0e4f3414.f8374772.js rename assets/js/{17c7555b.cb33f0c4.js => 17c7555b.19b10245.js} (79%) create mode 100644 assets/js/1ec0a222.92ec9a21.js delete mode 100644 assets/js/1ec0a222.9dd85918.js rename assets/js/{36637b6c.4eeefd16.js => 36637b6c.13105c00.js} (70%) rename assets/js/{624d3742.65ebed5f.js => 624d3742.db6bfa5d.js} (82%) rename assets/js/{935f2afb.d396038d.js => 935f2afb.657ef4da.js} (99%) rename assets/js/{c7509056.d6ed5312.js => c7509056.468fe4c8.js} (93%) delete mode 100644 assets/js/runtime~main.9ce4298d.js create mode 100644 assets/js/runtime~main.afd3c85a.js diff --git a/404.html b/404.html index 17e79571..84f26c3a 100644 --- a/404.html +++ b/404.html @@ -4,7 +4,7 @@ Brave Ads - + diff --git a/account-management/billing/index.html b/account-management/billing/index.html index e80fc0a9..c75811cb 100644 --- a/account-management/billing/index.html +++ b/account-management/billing/index.html @@ -4,7 +4,7 @@ Billing | Brave Ads - + diff --git a/account-management/managing-users/index.html b/account-management/managing-users/index.html index 6f050b2e..aaf1da5c 100644 --- a/account-management/managing-users/index.html +++ b/account-management/managing-users/index.html @@ -4,7 +4,7 @@ Managing Users | Brave Ads - + diff --git a/ad-placements/brave-browser/news/index.html b/ad-placements/brave-browser/news/index.html index 6ab648f1..5a5c7f74 100644 --- a/ad-placements/brave-browser/news/index.html +++ b/ad-placements/brave-browser/news/index.html @@ -4,7 +4,7 @@ Newsfeed Ads | Brave Ads - + @@ -51,7 +51,7 @@

Best practice
  • Use engaging imagery such as products, or demonstrative illustrations
  • Use a specific call to action: “Learn More,” “Try Now,” “Buy Now,” “Sign Up,” etc.
  • Limit text in images, some text is fine
    • -
  • No click-bait headlines
    • +
  • No clickbait headlines
  • No claims of high returns on investments (APY/APR)
  • No all-uppercase lettering
  • No profanity, nudity, violence, or illicit substances
    • diff --git a/ad-placements/brave-browser/notification/index.html b/ad-placements/brave-browser/notification/index.html index 949e1c74..76a9b65a 100644 --- a/ad-placements/brave-browser/notification/index.html +++ b/ad-placements/brave-browser/notification/index.html @@ -4,7 +4,7 @@ Notification Ads | Brave Ads - + @@ -55,7 +55,7 @@

    Best practice
  • Use emojis to help tell your brand’s story with fewer characters
  • Vary copy to appeal to different audiences or product features
  • Share wisdom, Brave users love to learn
    • -
  • No click-bait headlines
    • +
  • No clickbait headlines
  • No claims of high returns on investments (APY/APR)
  • No all-uppercase lettering
  • No profanity, nudity, violence, or illicit substances
    • diff --git a/ad-placements/brave-browser/ntt/index.html b/ad-placements/brave-browser/ntt/index.html index 173e3bad..d53fa26a 100644 --- a/ad-placements/brave-browser/ntt/index.html +++ b/ad-placements/brave-browser/ntt/index.html @@ -4,7 +4,7 @@ New Tab Takeover | Brave Ads - + diff --git a/ad-placements/brave-search/keyword/index.html b/ad-placements/brave-search/keyword/index.html index 0f2824c5..1d1d2922 100644 --- a/ad-placements/brave-search/keyword/index.html +++ b/ad-placements/brave-search/keyword/index.html @@ -4,7 +4,7 @@ Search keyword ads | Brave Ads - + @@ -39,7 +39,7 @@

    Best practice
  • Use multiple versions of ad creative for testing
  • Use a specific call to action: “Learn More,” “Try Now,” “Buy Now,” “Sign Up,” etc.
  • Vary copy to appeal to different audiences or product features
    • -
  • No click-bait headlines
    • +
  • No clickbait headlines
  • No claims of high returns on investments (APY/APR)
  • No all-uppercase lettering
  • No profanity, nudity, violence, or illicit substances
    • diff --git a/assets/js/01f027c4.0f301c94.js b/assets/js/01f027c4.c1e2e36b.js similarity index 81% rename from assets/js/01f027c4.0f301c94.js rename to assets/js/01f027c4.c1e2e36b.js index 60a9ed66..3761ea15 100644 --- a/assets/js/01f027c4.0f301c94.js +++ b/assets/js/01f027c4.c1e2e36b.js @@ -1 +1 @@ -"use strict";(self.webpackChunkbrave_ads_docs=self.webpackChunkbrave_ads_docs||[]).push([[16],{9518:(e,n,i)=>{i.r(n),i.d(n,{assets:()=>c,contentTitle:()=>a,default:()=>h,frontMatter:()=>t,metadata:()=>l,toc:()=>d});var s=i(5893),r=i(1151);const t={sidebar_position:2},a="Newsfeed Ads",l={id:"ad-placements/brave-browser/news",title:"Newsfeed Ads",description:"Brave News is a private, customizable news feed that appears in every new tab page of the Brave browser. Advertisers can insert paid native display placements that appear similar to the images and snippets shown in the news feed.",source:"@site/docs/ad-placements/brave-browser/news.md",sourceDirName:"ad-placements/brave-browser",slug:"/ad-placements/brave-browser/news",permalink:"/ad-placements/brave-browser/news",draft:!1,unlisted:!1,tags:[],version:"current",sidebarPosition:2,frontMatter:{sidebar_position:2},sidebar:"tutorialSidebar",previous:{title:"New Tab Takeover",permalink:"/ad-placements/brave-browser/ntt"},next:{title:"Notification Ads",permalink:"/ad-placements/brave-browser/notification"}},c={},d=[{value:"Ad requirements",id:"ad-requirements",level:3},{value:"Available targeting",id:"available-targeting",level:3},{value:"Pricing",id:"pricing",level:3},{value:"Best practices",id:"best-practices",level:3}];function o(e){const n={h1:"h1",h3:"h3",li:"li",p:"p",strong:"strong",ul:"ul",...(0,r.a)(),...e.components};return(0,s.jsxs)(s.Fragment,{children:[(0,s.jsx)(n.h1,{id:"newsfeed-ads",children:"Newsfeed Ads"}),"\n",(0,s.jsx)(n.p,{children:"Brave News is a private, customizable news feed that appears in every new tab page of the Brave browser. Advertisers can insert paid native display placements that appear similar to the images and snippets shown in the news feed."}),"\n",(0,s.jsx)(n.h3,{id:"ad-requirements",children:"Ad requirements"}),"\n",(0,s.jsxs)(n.ul,{children:["\n",(0,s.jsxs)(n.li,{children:["Image","\n",(0,s.jsxs)(n.ul,{children:["\n",(0,s.jsx)(n.li,{children:"900w x 750h (JPEG or PNG)"}),"\n"]}),"\n"]}),"\n",(0,s.jsxs)(n.li,{children:["Ad copy","\n",(0,s.jsxs)(n.ul,{children:["\n",(0,s.jsx)(n.li,{children:"Title: 90 characters maximum"}),"\n",(0,s.jsx)(n.li,{children:"Call to action (CTA): 15 characters maximum"}),"\n",(0,s.jsx)(n.li,{children:"Brand name: 30 characters maximum"}),"\n"]}),"\n"]}),"\n",(0,s.jsxs)(n.li,{children:["Click-through URL","\n",(0,s.jsxs)(n.ul,{children:["\n",(0,s.jsx)(n.li,{children:"No redirects/URL shortening"}),"\n"]}),"\n"]}),"\n"]}),"\n",(0,s.jsx)(n.h3,{id:"available-targeting",children:"Available targeting"}),"\n",(0,s.jsxs)(n.ul,{children:["\n",(0,s.jsxs)(n.li,{children:["By device","\n",(0,s.jsxs)(n.ul,{children:["\n",(0,s.jsx)(n.li,{children:"MacOS, Windows, Linux, Android, iOS"}),"\n"]}),"\n"]}),"\n",(0,s.jsx)(n.li,{children:"By country"}),"\n"]}),"\n",(0,s.jsxs)(n.p,{children:["*",(0,s.jsx)(n.strong,{children:"Note"}),": currently available only to browsers with English and Japanese language settings."]}),"\n",(0,s.jsx)(n.h3,{id:"pricing",children:"Pricing"}),"\n",(0,s.jsxs)(n.ul,{children:["\n",(0,s.jsx)(n.li,{children:"CPM"}),"\n",(0,s.jsx)(n.li,{children:"CPC"}),"\n"]}),"\n",(0,s.jsx)(n.h3,{id:"best-practices",children:"Best practices"}),"\n",(0,s.jsxs)(n.ul,{children:["\n",(0,s.jsx)(n.li,{children:"Use multiple versions of ad creative for testing"}),"\n",(0,s.jsx)(n.li,{children:"Use engaging imagery such as products, or demonstrative illustrations"}),"\n",(0,s.jsx)(n.li,{children:"Use a specific call to action: \u201cLearn More,\u201d \u201cTry Now,\u201d \u201cBuy Now,\u201d \u201cSign Up,\u201d etc."}),"\n",(0,s.jsx)(n.li,{children:"Limit text in images, some text is fine"}),"\n",(0,s.jsx)(n.li,{children:"No click-bait headlines"}),"\n",(0,s.jsx)(n.li,{children:"No claims of high returns on investments (APY/APR)"}),"\n",(0,s.jsx)(n.li,{children:"No all-uppercase lettering"}),"\n",(0,s.jsx)(n.li,{children:"No profanity, nudity, violence, or illicit substances"}),"\n"]})]})}function h(e={}){const{wrapper:n}={...(0,r.a)(),...e.components};return n?(0,s.jsx)(n,{...e,children:(0,s.jsx)(o,{...e})}):o(e)}},1151:(e,n,i)=>{i.d(n,{Z:()=>l,a:()=>a});var s=i(7294);const r={},t=s.createContext(r);function a(e){const n=s.useContext(t);return s.useMemo((function(){return"function"==typeof e?e(n):{...n,...e}}),[n,e])}function l(e){let n;return n=e.disableParentContext?"function"==typeof e.components?e.components(r):e.components||r:a(e.components),s.createElement(t.Provider,{value:n},e.children)}}}]); \ No newline at end of file +"use strict";(self.webpackChunkbrave_ads_docs=self.webpackChunkbrave_ads_docs||[]).push([[16],{9518:(e,n,i)=>{i.r(n),i.d(n,{assets:()=>c,contentTitle:()=>a,default:()=>h,frontMatter:()=>t,metadata:()=>l,toc:()=>d});var s=i(5893),r=i(1151);const t={sidebar_position:2},a="Newsfeed Ads",l={id:"ad-placements/brave-browser/news",title:"Newsfeed Ads",description:"Brave News is a private, customizable news feed that appears in every new tab page of the Brave browser. Advertisers can insert paid native display placements that appear similar to the images and snippets shown in the news feed.",source:"@site/docs/ad-placements/brave-browser/news.md",sourceDirName:"ad-placements/brave-browser",slug:"/ad-placements/brave-browser/news",permalink:"/ad-placements/brave-browser/news",draft:!1,unlisted:!1,tags:[],version:"current",sidebarPosition:2,frontMatter:{sidebar_position:2},sidebar:"tutorialSidebar",previous:{title:"New Tab Takeover",permalink:"/ad-placements/brave-browser/ntt"},next:{title:"Notification Ads",permalink:"/ad-placements/brave-browser/notification"}},c={},d=[{value:"Ad requirements",id:"ad-requirements",level:3},{value:"Available targeting",id:"available-targeting",level:3},{value:"Pricing",id:"pricing",level:3},{value:"Best practices",id:"best-practices",level:3}];function o(e){const n={h1:"h1",h3:"h3",li:"li",p:"p",strong:"strong",ul:"ul",...(0,r.a)(),...e.components};return(0,s.jsxs)(s.Fragment,{children:[(0,s.jsx)(n.h1,{id:"newsfeed-ads",children:"Newsfeed Ads"}),"\n",(0,s.jsx)(n.p,{children:"Brave News is a private, customizable news feed that appears in every new tab page of the Brave browser. Advertisers can insert paid native display placements that appear similar to the images and snippets shown in the news feed."}),"\n",(0,s.jsx)(n.h3,{id:"ad-requirements",children:"Ad requirements"}),"\n",(0,s.jsxs)(n.ul,{children:["\n",(0,s.jsxs)(n.li,{children:["Image","\n",(0,s.jsxs)(n.ul,{children:["\n",(0,s.jsx)(n.li,{children:"900w x 750h (JPEG or PNG)"}),"\n"]}),"\n"]}),"\n",(0,s.jsxs)(n.li,{children:["Ad copy","\n",(0,s.jsxs)(n.ul,{children:["\n",(0,s.jsx)(n.li,{children:"Title: 90 characters maximum"}),"\n",(0,s.jsx)(n.li,{children:"Call to action (CTA): 15 characters maximum"}),"\n",(0,s.jsx)(n.li,{children:"Brand name: 30 characters maximum"}),"\n"]}),"\n"]}),"\n",(0,s.jsxs)(n.li,{children:["Click-through URL","\n",(0,s.jsxs)(n.ul,{children:["\n",(0,s.jsx)(n.li,{children:"No redirects/URL shortening"}),"\n"]}),"\n"]}),"\n"]}),"\n",(0,s.jsx)(n.h3,{id:"available-targeting",children:"Available targeting"}),"\n",(0,s.jsxs)(n.ul,{children:["\n",(0,s.jsxs)(n.li,{children:["By device","\n",(0,s.jsxs)(n.ul,{children:["\n",(0,s.jsx)(n.li,{children:"MacOS, Windows, Linux, Android, iOS"}),"\n"]}),"\n"]}),"\n",(0,s.jsx)(n.li,{children:"By country"}),"\n"]}),"\n",(0,s.jsxs)(n.p,{children:["*",(0,s.jsx)(n.strong,{children:"Note"}),": currently available only to browsers with English and Japanese language settings."]}),"\n",(0,s.jsx)(n.h3,{id:"pricing",children:"Pricing"}),"\n",(0,s.jsxs)(n.ul,{children:["\n",(0,s.jsx)(n.li,{children:"CPM"}),"\n",(0,s.jsx)(n.li,{children:"CPC"}),"\n"]}),"\n",(0,s.jsx)(n.h3,{id:"best-practices",children:"Best practices"}),"\n",(0,s.jsxs)(n.ul,{children:["\n",(0,s.jsx)(n.li,{children:"Use multiple versions of ad creative for testing"}),"\n",(0,s.jsx)(n.li,{children:"Use engaging imagery such as products, or demonstrative illustrations"}),"\n",(0,s.jsx)(n.li,{children:"Use a specific call to action: \u201cLearn More,\u201d \u201cTry Now,\u201d \u201cBuy Now,\u201d \u201cSign Up,\u201d etc."}),"\n",(0,s.jsx)(n.li,{children:"Limit text in images, some text is fine"}),"\n",(0,s.jsx)(n.li,{children:"No clickbait headlines"}),"\n",(0,s.jsx)(n.li,{children:"No claims of high returns on investments (APY/APR)"}),"\n",(0,s.jsx)(n.li,{children:"No all-uppercase lettering"}),"\n",(0,s.jsx)(n.li,{children:"No profanity, nudity, violence, or illicit substances"}),"\n"]})]})}function h(e={}){const{wrapper:n}={...(0,r.a)(),...e.components};return n?(0,s.jsx)(n,{...e,children:(0,s.jsx)(o,{...e})}):o(e)}},1151:(e,n,i)=>{i.d(n,{Z:()=>l,a:()=>a});var s=i(7294);const r={},t=s.createContext(r);function a(e){const n=s.useContext(t);return s.useMemo((function(){return"function"==typeof e?e(n):{...n,...e}}),[n,e])}function l(e){let n;return n=e.disableParentContext?"function"==typeof e.components?e.components(r):e.components||r:a(e.components),s.createElement(t.Provider,{value:n},e.children)}}}]); \ No newline at end of file diff --git a/assets/js/0e384e19.92b10be8.js b/assets/js/0e384e19.78167ebe.js similarity index 93% rename from assets/js/0e384e19.92b10be8.js rename to assets/js/0e384e19.78167ebe.js index acbfd66a..ac59a917 100644 --- a/assets/js/0e384e19.92b10be8.js +++ b/assets/js/0e384e19.78167ebe.js @@ -1 +1 @@ -"use strict";(self.webpackChunkbrave_ads_docs=self.webpackChunkbrave_ads_docs||[]).push([[671],{7876:(e,a,r)=>{r.r(a),r.d(a,{assets:()=>d,contentTitle:()=>i,default:()=>u,frontMatter:()=>s,metadata:()=>o,toc:()=>c});var n=r(5893),t=r(1151);const s={sidebar_position:1,slug:"/"},i="Introduction to Brave Ads",o={id:"intro",title:"Introduction to Brave Ads",description:"Brave Ads are first-party ad placements available throughout Brave, the privacy-first Web browser, Brave Search, the world\u2019s fastest growing independent search engine.",source:"@site/docs/intro.md",sourceDirName:".",slug:"/",permalink:"/",draft:!1,unlisted:!1,tags:[],version:"current",sidebarPosition:1,frontMatter:{sidebar_position:1,slug:"/"},sidebar:"tutorialSidebar",next:{title:"Search keyword ads",permalink:"/ad-placements/brave-search/keyword"}},d={},c=[{value:"Brave Ads Manager",id:"brave-ads-manager",level:2},{value:"Managed service",id:"managed-service",level:3},{value:"Self service",id:"self-service",level:3}];function l(e){const a={h1:"h1",h2:"h2",h3:"h3",p:"p",...(0,t.a)(),...e.components};return(0,n.jsxs)(n.Fragment,{children:[(0,n.jsx)(a.h1,{id:"introduction-to-brave-ads",children:"Introduction to Brave Ads"}),"\n",(0,n.jsx)(a.p,{children:"Brave Ads are first-party ad placements available throughout Brave, the privacy-first Web browser, Brave Search, the world\u2019s fastest growing independent search engine."}),"\n",(0,n.jsx)(a.h2,{id:"brave-ads-manager",children:"Brave Ads Manager"}),"\n",(0,n.jsx)(a.p,{children:"Brave Ads Manager, or Ads Manager, is where Brave Ads campaigns are created, managed, and analyzed. There are two ways to buy Brave Ads:"}),"\n",(0,n.jsx)(a.h3,{id:"managed-service",children:"Managed service"}),"\n",(0,n.jsx)(a.p,{children:"Work with a dedicated sales and account management team to execute campaigns. Managed service campaigns require a $10,000 minimum monthly spend and offer a wider range of ad placements."}),"\n",(0,n.jsx)(a.h3,{id:"self-service",children:"Self service"}),"\n",(0,n.jsx)(a.p,{children:"Do-it-yourself (DIY) management of ad campaigns through easy-to-use campaign creation, editing, and reporting tools. Self service campaigns require a minimum spend of $500 for optimal results."})]})}function u(e={}){const{wrapper:a}={...(0,t.a)(),...e.components};return a?(0,n.jsx)(a,{...e,children:(0,n.jsx)(l,{...e})}):l(e)}},1151:(e,a,r)=>{r.d(a,{Z:()=>o,a:()=>i});var n=r(7294);const t={},s=n.createContext(t);function i(e){const a=n.useContext(s);return n.useMemo((function(){return"function"==typeof e?e(a):{...a,...e}}),[a,e])}function o(e){let a;return a=e.disableParentContext?"function"==typeof e.components?e.components(t):e.components||t:i(e.components),n.createElement(s.Provider,{value:a},e.children)}}}]); \ No newline at end of file +"use strict";(self.webpackChunkbrave_ads_docs=self.webpackChunkbrave_ads_docs||[]).push([[671],{7876:(e,a,r)=>{r.r(a),r.d(a,{assets:()=>d,contentTitle:()=>i,default:()=>u,frontMatter:()=>s,metadata:()=>o,toc:()=>c});var n=r(5893),t=r(1151);const s={sidebar_position:1,slug:"/"},i="Introduction to Brave Ads",o={id:"intro",title:"Introduction to Brave Ads",description:"Brave Ads are first-party ad placements available throughout Brave, the privacy-first Web browser, Brave Search, the world\u2019s fastest growing independent search engine.",source:"@site/docs/intro.md",sourceDirName:".",slug:"/",permalink:"/",draft:!1,unlisted:!1,tags:[],version:"current",sidebarPosition:1,frontMatter:{sidebar_position:1,slug:"/"},sidebar:"tutorialSidebar",next:{title:"Search keyword ads",permalink:"/ad-placements/brave-search/keyword"}},d={},c=[{value:"Brave Ads Manager",id:"brave-ads-manager",level:2},{value:"Managed service",id:"managed-service",level:3},{value:"Self-service",id:"self-service",level:3}];function l(e){const a={h1:"h1",h2:"h2",h3:"h3",p:"p",...(0,t.a)(),...e.components};return(0,n.jsxs)(n.Fragment,{children:[(0,n.jsx)(a.h1,{id:"introduction-to-brave-ads",children:"Introduction to Brave Ads"}),"\n",(0,n.jsx)(a.p,{children:"Brave Ads are first-party ad placements available throughout Brave, the privacy-first Web browser, Brave Search, the world\u2019s fastest growing independent search engine."}),"\n",(0,n.jsx)(a.h2,{id:"brave-ads-manager",children:"Brave Ads Manager"}),"\n",(0,n.jsx)(a.p,{children:"Brave Ads Manager, or Ads Manager, is where Brave Ads campaigns are created, managed, and analyzed. There are two ways to buy Brave Ads:"}),"\n",(0,n.jsx)(a.h3,{id:"managed-service",children:"Managed service"}),"\n",(0,n.jsx)(a.p,{children:"Work with a dedicated sales and account management team to execute campaigns. Managed service campaigns require a $10,000 minimum monthly spend and offer a wider range of ad placements."}),"\n",(0,n.jsx)(a.h3,{id:"self-service",children:"Self-service"}),"\n",(0,n.jsx)(a.p,{children:"Do-it-yourself (DIY) management of ad campaigns through easy-to-use campaign creation, editing, and reporting tools. Self-service campaigns require a minimum spend of $500 for optimal results."})]})}function u(e={}){const{wrapper:a}={...(0,t.a)(),...e.components};return a?(0,n.jsx)(a,{...e,children:(0,n.jsx)(l,{...e})}):l(e)}},1151:(e,a,r)=>{r.d(a,{Z:()=>o,a:()=>i});var n=r(7294);const t={},s=n.createContext(t);function i(e){const a=n.useContext(s);return n.useMemo((function(){return"function"==typeof e?e(a):{...a,...e}}),[a,e])}function o(e){let a;return a=e.disableParentContext?"function"==typeof e.components?e.components(t):e.components||t:i(e.components),n.createElement(s.Provider,{value:a},e.children)}}}]); \ No newline at end of file diff --git a/assets/js/0e4f3414.e9b07af9.js b/assets/js/0e4f3414.e9b07af9.js new file mode 100644 index 00000000..0f1be5f0 --- /dev/null +++ b/assets/js/0e4f3414.e9b07af9.js @@ -0,0 +1 @@ +"use strict";(self.webpackChunkbrave_ads_docs=self.webpackChunkbrave_ads_docs||[]).push([[162],{4122:(e,t,a)=>{a.r(t),a.d(t,{assets:()=>c,contentTitle:()=>s,default:()=>u,frontMatter:()=>i,metadata:()=>o,toc:()=>d});var n=a(5893),r=a(1151);const i={sidebar_position:3},s="Create an Ad",o={id:"getting-started/create-an-ad",title:"Create an Ad",description:"There are two ways to create an ad in Brave Ads Manager:",source:"@site/docs/getting-started/create-an-ad.md",sourceDirName:"getting-started",slug:"/getting-started/create-an-ad",permalink:"/getting-started/create-an-ad",draft:!1,unlisted:!1,tags:[],version:"current",sidebarPosition:3,frontMatter:{sidebar_position:3},sidebar:"tutorialSidebar",previous:{title:"Create a campaign",permalink:"/getting-started/create-a-campaign"},next:{title:"Create An Ad Set",permalink:"/getting-started/create-an-ad-set"}},c={},d=[{value:"During campaign set up",id:"during-campaign-set-up",level:2},{value:"Independent of any campaign set up",id:"independent-of-any-campaign-set-up",level:2}];function p(e){const t={h1:"h1",h2:"h2",p:"p",...(0,r.a)(),...e.components};return(0,n.jsxs)(n.Fragment,{children:[(0,n.jsx)(t.h1,{id:"create-an-ad",children:"Create an Ad"}),"\n",(0,n.jsx)(t.p,{children:"There are two ways to create an ad in Brave Ads Manager:"}),"\n",(0,n.jsx)(t.h2,{id:"during-campaign-set-up",children:"During campaign set up"}),"\n",(0,n.jsx)(t.p,{children:"During the campaign creation process, you\u2019ll reach a step called Ads where you\u2019ll see the option to create a new ad. Follow the onscreen instructions, which will provide guidelines on what to enter or upload based on the type of campaign you chose earlier on. This step will also show a preview of your ad to simulate how it will be seen by your audience."}),"\n",(0,n.jsx)(t.h2,{id:"independent-of-any-campaign-set-up",children:"Independent of any campaign set up"}),"\n",(0,n.jsx)(t.p,{children:"To create an ad separate of a campaign, for example to be used across many campaigns, start from the home screen in Brave Ads Manager and select Creatives from the left sidebar. Once in the ads menu, hit the New Creative button in the top right corner of your screen. Then, choose the placement type that you wish to create an ad for."})]})}function u(e={}){const{wrapper:t}={...(0,r.a)(),...e.components};return t?(0,n.jsx)(t,{...e,children:(0,n.jsx)(p,{...e})}):p(e)}},1151:(e,t,a)=>{a.d(t,{Z:()=>o,a:()=>s});var n=a(7294);const r={},i=n.createContext(r);function s(e){const t=n.useContext(i);return n.useMemo((function(){return"function"==typeof e?e(t):{...t,...e}}),[t,e])}function o(e){let t;return t=e.disableParentContext?"function"==typeof e.components?e.components(r):e.components||r:s(e.components),n.createElement(i.Provider,{value:t},e.children)}}}]); \ No newline at end of file diff --git a/assets/js/0e4f3414.f8374772.js b/assets/js/0e4f3414.f8374772.js deleted file mode 100644 index 84a06d42..00000000 --- a/assets/js/0e4f3414.f8374772.js +++ /dev/null @@ -1 +0,0 @@ -"use strict";(self.webpackChunkbrave_ads_docs=self.webpackChunkbrave_ads_docs||[]).push([[162],{4122:(e,t,n)=>{n.r(t),n.d(t,{assets:()=>c,contentTitle:()=>o,default:()=>u,frontMatter:()=>i,metadata:()=>s,toc:()=>d});var a=n(5893),r=n(1151);const i={sidebar_position:3},o="Create an Ad",s={id:"getting-started/create-an-ad",title:"Create an Ad",description:"There are two ways to create an ad in Brave Ads Manager:",source:"@site/docs/getting-started/create-an-ad.md",sourceDirName:"getting-started",slug:"/getting-started/create-an-ad",permalink:"/getting-started/create-an-ad",draft:!1,unlisted:!1,tags:[],version:"current",sidebarPosition:3,frontMatter:{sidebar_position:3},sidebar:"tutorialSidebar",previous:{title:"Create a campaign",permalink:"/getting-started/create-a-campaign"},next:{title:"Create An Ad Set",permalink:"/getting-started/create-an-ad-set"}},c={},d=[{value:"During campaign set up",id:"during-campaign-set-up",level:2},{value:"Independent of any campaign set up",id:"independent-of-any-campaign-set-up",level:2}];function p(e){const t={h1:"h1",h2:"h2",p:"p",...(0,r.a)(),...e.components};return(0,a.jsxs)(a.Fragment,{children:[(0,a.jsx)(t.h1,{id:"create-an-ad",children:"Create an Ad"}),"\n",(0,a.jsx)(t.p,{children:"There are two ways to create an ad in Brave Ads Manager:"}),"\n",(0,a.jsx)(t.h2,{id:"during-campaign-set-up",children:"During campaign set up"}),"\n",(0,a.jsx)(t.p,{children:"During the campaign creation process, you\u2019ll reach a step called Ads where you\u2019ll see the option to create a new ad. Follow the onscreen instructions, which will provide guidelines on what to enter or upload based on the type of campaign you chose earlier on. This step will also show a preview of your ad to simulate how it will be seen by your audience."}),"\n",(0,a.jsx)(t.h2,{id:"independent-of-any-campaign-set-up",children:"Independent of any campaign set up"}),"\n",(0,a.jsx)(t.p,{children:"To create an ad outside of a campaign, for example to be used across many campaigns, start from the home screen in Brave Ads Manager and select Creatives from the left sidebar. Once in the ads menu, hit the New Creative button in the top right corner of your screen. Then, choose the placement type that you wish to create an ad for."})]})}function u(e={}){const{wrapper:t}={...(0,r.a)(),...e.components};return t?(0,a.jsx)(t,{...e,children:(0,a.jsx)(p,{...e})}):p(e)}},1151:(e,t,n)=>{n.d(t,{Z:()=>s,a:()=>o});var a=n(7294);const r={},i=a.createContext(r);function o(e){const t=a.useContext(i);return a.useMemo((function(){return"function"==typeof e?e(t):{...t,...e}}),[t,e])}function s(e){let t;return t=e.disableParentContext?"function"==typeof e.components?e.components(r):e.components||r:o(e.components),a.createElement(i.Provider,{value:t},e.children)}}}]); \ No newline at end of file diff --git a/assets/js/17c7555b.cb33f0c4.js b/assets/js/17c7555b.19b10245.js similarity index 79% rename from assets/js/17c7555b.cb33f0c4.js rename to assets/js/17c7555b.19b10245.js index 7b202662..b5bd0ce9 100644 --- a/assets/js/17c7555b.cb33f0c4.js +++ b/assets/js/17c7555b.19b10245.js @@ -1 +1 @@ -"use strict";(self.webpackChunkbrave_ads_docs=self.webpackChunkbrave_ads_docs||[]).push([[352],{2154:(e,r,s)=>{s.r(r),s.d(r,{assets:()=>l,contentTitle:()=>a,default:()=>h,frontMatter:()=>t,metadata:()=>c,toc:()=>o});var n=s(5893),i=s(1151);const t={sidebar_position:1},a="Search keyword ads",c={id:"ad-placements/brave-search/keyword",title:"Search keyword ads",description:"Available only via Managed Service buys",source:"@site/docs/ad-placements/brave-search/keyword.md",sourceDirName:"ad-placements/brave-search",slug:"/ad-placements/brave-search/keyword",permalink:"/ad-placements/brave-search/keyword",draft:!1,unlisted:!1,tags:[],version:"current",sidebarPosition:1,frontMatter:{sidebar_position:1},sidebar:"tutorialSidebar",previous:{title:"Introduction to Brave Ads",permalink:"/"},next:{title:"New Tab Takeover",permalink:"/ad-placements/brave-browser/ntt"}},l={},o=[{value:"Ad requirements",id:"ad-requirements",level:3},{value:"Available targeting",id:"available-targeting",level:3},{value:"Pricing",id:"pricing",level:3},{value:"Best practices",id:"best-practices",level:3}];function d(e){const r={h1:"h1",h3:"h3",li:"li",p:"p",strong:"strong",ul:"ul",...(0,i.a)(),...e.components};return(0,n.jsxs)(n.Fragment,{children:[(0,n.jsx)(r.h1,{id:"search-keyword-ads",children:"Search keyword ads"}),"\n",(0,n.jsxs)(r.p,{children:[(0,n.jsx)(r.strong,{children:"Available only via Managed Service buys"})," ",(0,n.jsx)("br",{}),(0,n.jsx)("br",{}),"\nSearch keyword ads are similar to the text and url-based ads shown on search engines like Google and Bing. When people search on Brave Search for terms related to an advertiser's products or services, the advertiser's ad may appear at the top or side of the search results. If a user clicks the ad, they will be directed to the advertiser's website. This allows advertisers to reach people searching for relevant products and services in high-intent moments. Unlike some other search engines, Brave Search Ads are designed to respect users' privacy and not track people across the internet."]}),"\n",(0,n.jsx)(r.h3,{id:"ad-requirements",children:"Ad requirements"}),"\n",(0,n.jsxs)(r.ul,{children:["\n",(0,n.jsxs)(r.li,{children:["Ad copy","\n",(0,n.jsxs)(r.ul,{children:["\n",(0,n.jsx)(r.li,{children:"Headline: 30 characters"}),"\n",(0,n.jsx)(r.li,{children:"Description: 90 characters"}),"\n"]}),"\n"]}),"\n",(0,n.jsxs)(r.li,{children:["Click-through URL","\n",(0,n.jsxs)(r.ul,{children:["\n",(0,n.jsx)(r.li,{children:"No redirects/URL shortening"}),"\n"]}),"\n"]}),"\n"]}),"\n",(0,n.jsx)(r.h3,{id:"available-targeting",children:"Available targeting"}),"\n",(0,n.jsxs)(r.p,{children:[(0,n.jsx)(r.strong,{children:"Keyword"}),": List all terms or phrases that a customer might use to describe your products or services ",(0,n.jsx)("br",{}),"\n",(0,n.jsx)(r.strong,{children:"Geo"}),": Country level or global (some restrictions apply)"]}),"\n",(0,n.jsx)(r.h3,{id:"pricing",children:"Pricing"}),"\n",(0,n.jsxs)(r.ul,{children:["\n",(0,n.jsx)(r.li,{children:"CPC"}),"\n"]}),"\n",(0,n.jsx)(r.h3,{id:"best-practices",children:"Best practices"}),"\n",(0,n.jsxs)(r.ul,{children:["\n",(0,n.jsx)(r.li,{children:'Add context to your headline for clarity, e.g.\u201cMasterclass. Learn from the best."'}),"\n",(0,n.jsx)(r.li,{children:"Use unique landing pages such as \u201cadvertiser.com/brave\u201d to make measurement easier"}),"\n",(0,n.jsx)(r.li,{children:"Use multiple versions of ad creative for testing"}),"\n",(0,n.jsx)(r.li,{children:"Use a specific call to action: \u201cLearn More,\u201d \u201cTry Now,\u201d \u201cBuy Now,\u201d \u201cSign Up,\u201d etc."}),"\n",(0,n.jsx)(r.li,{children:"Vary copy to appeal to different audiences or product features"}),"\n",(0,n.jsx)(r.li,{children:"No click-bait headlines"}),"\n",(0,n.jsx)(r.li,{children:"No claims of high returns on investments (APY/APR)"}),"\n",(0,n.jsx)(r.li,{children:"No all-uppercase lettering"}),"\n",(0,n.jsx)(r.li,{children:"No profanity, nudity, violence, or illicit substances"}),"\n",(0,n.jsx)(r.li,{children:"No redirect URLS (ads must direct to your owned domain or social media)"}),"\n"]})]})}function h(e={}){const{wrapper:r}={...(0,i.a)(),...e.components};return r?(0,n.jsx)(r,{...e,children:(0,n.jsx)(d,{...e})}):d(e)}},1151:(e,r,s)=>{s.d(r,{Z:()=>c,a:()=>a});var n=s(7294);const i={},t=n.createContext(i);function a(e){const r=n.useContext(t);return n.useMemo((function(){return"function"==typeof e?e(r):{...r,...e}}),[r,e])}function c(e){let r;return r=e.disableParentContext?"function"==typeof e.components?e.components(i):e.components||i:a(e.components),n.createElement(t.Provider,{value:r},e.children)}}}]); \ No newline at end of file +"use strict";(self.webpackChunkbrave_ads_docs=self.webpackChunkbrave_ads_docs||[]).push([[352],{2154:(e,r,s)=>{s.r(r),s.d(r,{assets:()=>l,contentTitle:()=>a,default:()=>h,frontMatter:()=>t,metadata:()=>c,toc:()=>o});var n=s(5893),i=s(1151);const t={sidebar_position:1},a="Search keyword ads",c={id:"ad-placements/brave-search/keyword",title:"Search keyword ads",description:"Available only via Managed Service buys",source:"@site/docs/ad-placements/brave-search/keyword.md",sourceDirName:"ad-placements/brave-search",slug:"/ad-placements/brave-search/keyword",permalink:"/ad-placements/brave-search/keyword",draft:!1,unlisted:!1,tags:[],version:"current",sidebarPosition:1,frontMatter:{sidebar_position:1},sidebar:"tutorialSidebar",previous:{title:"Introduction to Brave Ads",permalink:"/"},next:{title:"New Tab Takeover",permalink:"/ad-placements/brave-browser/ntt"}},l={},o=[{value:"Ad requirements",id:"ad-requirements",level:3},{value:"Available targeting",id:"available-targeting",level:3},{value:"Pricing",id:"pricing",level:3},{value:"Best practices",id:"best-practices",level:3}];function d(e){const r={h1:"h1",h3:"h3",li:"li",p:"p",strong:"strong",ul:"ul",...(0,i.a)(),...e.components};return(0,n.jsxs)(n.Fragment,{children:[(0,n.jsx)(r.h1,{id:"search-keyword-ads",children:"Search keyword ads"}),"\n",(0,n.jsxs)(r.p,{children:[(0,n.jsx)(r.strong,{children:"Available only via Managed Service buys"})," ",(0,n.jsx)("br",{}),(0,n.jsx)("br",{}),"\nSearch keyword ads are similar to the text and url-based ads shown on search engines like Google and Bing. When people search on Brave Search for terms related to an advertiser's products or services, the advertiser's ad may appear at the top or side of the search results. If a user clicks the ad, they will be directed to the advertiser's website. This allows advertisers to reach people searching for relevant products and services in high-intent moments. Unlike some other search engines, Brave Search Ads are designed to respect users' privacy and not track people across the internet."]}),"\n",(0,n.jsx)(r.h3,{id:"ad-requirements",children:"Ad requirements"}),"\n",(0,n.jsxs)(r.ul,{children:["\n",(0,n.jsxs)(r.li,{children:["Ad copy","\n",(0,n.jsxs)(r.ul,{children:["\n",(0,n.jsx)(r.li,{children:"Headline: 30 characters"}),"\n",(0,n.jsx)(r.li,{children:"Description: 90 characters"}),"\n"]}),"\n"]}),"\n",(0,n.jsxs)(r.li,{children:["Click-through URL","\n",(0,n.jsxs)(r.ul,{children:["\n",(0,n.jsx)(r.li,{children:"No redirects/URL shortening"}),"\n"]}),"\n"]}),"\n"]}),"\n",(0,n.jsx)(r.h3,{id:"available-targeting",children:"Available targeting"}),"\n",(0,n.jsxs)(r.p,{children:[(0,n.jsx)(r.strong,{children:"Keyword"}),": List all terms or phrases that a customer might use to describe your products or services ",(0,n.jsx)("br",{}),"\n",(0,n.jsx)(r.strong,{children:"Geo"}),": Country level or global (some restrictions apply)"]}),"\n",(0,n.jsx)(r.h3,{id:"pricing",children:"Pricing"}),"\n",(0,n.jsxs)(r.ul,{children:["\n",(0,n.jsx)(r.li,{children:"CPC"}),"\n"]}),"\n",(0,n.jsx)(r.h3,{id:"best-practices",children:"Best practices"}),"\n",(0,n.jsxs)(r.ul,{children:["\n",(0,n.jsx)(r.li,{children:'Add context to your headline for clarity, e.g.\u201cMasterclass. Learn from the best."'}),"\n",(0,n.jsx)(r.li,{children:"Use unique landing pages such as \u201cadvertiser.com/brave\u201d to make measurement easier"}),"\n",(0,n.jsx)(r.li,{children:"Use multiple versions of ad creative for testing"}),"\n",(0,n.jsx)(r.li,{children:"Use a specific call to action: \u201cLearn More,\u201d \u201cTry Now,\u201d \u201cBuy Now,\u201d \u201cSign Up,\u201d etc."}),"\n",(0,n.jsx)(r.li,{children:"Vary copy to appeal to different audiences or product features"}),"\n",(0,n.jsx)(r.li,{children:"No clickbait headlines"}),"\n",(0,n.jsx)(r.li,{children:"No claims of high returns on investments (APY/APR)"}),"\n",(0,n.jsx)(r.li,{children:"No all-uppercase lettering"}),"\n",(0,n.jsx)(r.li,{children:"No profanity, nudity, violence, or illicit substances"}),"\n",(0,n.jsx)(r.li,{children:"No redirect URLS (ads must direct to your owned domain or social media)"}),"\n"]})]})}function h(e={}){const{wrapper:r}={...(0,i.a)(),...e.components};return r?(0,n.jsx)(r,{...e,children:(0,n.jsx)(d,{...e})}):d(e)}},1151:(e,r,s)=>{s.d(r,{Z:()=>c,a:()=>a});var n=s(7294);const i={},t=n.createContext(i);function a(e){const r=n.useContext(t);return n.useMemo((function(){return"function"==typeof e?e(r):{...r,...e}}),[r,e])}function c(e){let r;return r=e.disableParentContext?"function"==typeof e.components?e.components(i):e.components||i:a(e.components),n.createElement(t.Provider,{value:r},e.children)}}}]); \ No newline at end of file diff --git a/assets/js/1ec0a222.92ec9a21.js b/assets/js/1ec0a222.92ec9a21.js new file mode 100644 index 00000000..ecfe79db --- /dev/null +++ b/assets/js/1ec0a222.92ec9a21.js @@ -0,0 +1 @@ +"use strict";(self.webpackChunkbrave_ads_docs=self.webpackChunkbrave_ads_docs||[]).push([[219],{6872:(e,t,n)=>{n.r(t),n.d(t,{assets:()=>o,contentTitle:()=>i,default:()=>l,frontMatter:()=>a,metadata:()=>d,toc:()=>c});var r=n(5893),s=n(1151);const a={sidebar_position:1},i="Audience targeting in a privacy-first environment",d={id:"campaign-performance/targeting",title:"Audience targeting in a privacy-first environment",description:"Brave has pioneered a new breed of privacy-respecting targeting that is matched directly on the user\u2019s device (aka \u201cclient-side\u201d), without any personal data phoning home to Brave\u2019s servers.\xa0 To achieve targeting at scale in a privacy-respecting capacity, Brave Ads uses on-device machine learning to anonymously match users to relevant ads. The system is built by leading privacy engineers with a range of cryptographic technologies that ensure that no personally-identifiable data ever leaves the user\u2019s device. Contrary to other major ad tech providers who suck up as much personal data as they can, Brave only ever sees anonymous data.",source:"@site/docs/campaign-performance/targeting.md",sourceDirName:"campaign-performance",slug:"/campaign-performance/targeting",permalink:"/campaign-performance/targeting",draft:!1,unlisted:!1,tags:[],version:"current",sidebarPosition:1,frontMatter:{sidebar_position:1},sidebar:"tutorialSidebar",previous:{title:"Launch Your Campaign",permalink:"/getting-started/launch-your-campaign"},next:{title:"Reporting in a privacy-first environment",permalink:"/campaign-performance/reporting"}},o={},c=[];function h(e){const t={h1:"h1",p:"p",strong:"strong",table:"table",tbody:"tbody",td:"td",th:"th",thead:"thead",tr:"tr",...(0,s.a)(),...e.components};return(0,r.jsxs)(r.Fragment,{children:[(0,r.jsx)(t.h1,{id:"audience-targeting-in-a-privacy-first-environment",children:"Audience targeting in a privacy-first environment"}),"\n",(0,r.jsx)(t.p,{children:"Brave has pioneered a new breed of privacy-respecting targeting that is matched directly on the user\u2019s device (aka \u201cclient-side\u201d), without any personal data phoning home to Brave\u2019s servers.\xa0 To achieve targeting at scale in a privacy-respecting capacity, Brave Ads uses on-device machine learning to anonymously match users to relevant ads. The system is built by leading privacy engineers with a range of cryptographic technologies that ensure that no personally-identifiable data ever leaves the user\u2019s device. Contrary to other major ad tech providers who suck up as much personal data as they can, Brave only ever sees anonymous data."}),"\n",(0,r.jsx)(t.p,{children:"Each of Brave\u2019s ad units has a unique approach to achieve varying levels of ad relevance with the end user:"}),"\n",(0,r.jsxs)(t.table,{children:[(0,r.jsx)(t.thead,{children:(0,r.jsxs)(t.tr,{children:[(0,r.jsx)(t.th,{children:(0,r.jsx)(t.strong,{children:"Targeting"})}),(0,r.jsx)(t.th,{children:(0,r.jsx)(t.strong,{children:"Description"})}),(0,r.jsx)(t.th,{children:(0,r.jsx)(t.strong,{children:"Search keyword ads"})}),(0,r.jsxs)(t.th,{children:["N",(0,r.jsx)(t.strong,{children:"ew Tab Takeover"})]}),(0,r.jsx)(t.th,{children:(0,r.jsx)(t.strong,{children:"Newsfeed\xa0Ads"})}),(0,r.jsx)(t.th,{children:(0,r.jsx)(t.strong,{children:"Notification Ads"})})]})}),(0,r.jsxs)(t.tbody,{children:[(0,r.jsxs)(t.tr,{children:[(0,r.jsx)(t.td,{children:(0,r.jsx)(t.strong,{children:"Keywords"})}),(0,r.jsx)(t.td,{children:"Keywords entered into Brave Search."}),(0,r.jsx)(t.td,{children:"X"}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{})]}),(0,r.jsxs)(t.tr,{children:[(0,r.jsx)(t.td,{children:(0,r.jsx)(t.strong,{children:"Country and state"})}),(0,r.jsx)(t.td,{children:"Location determined by IP address. Only top level country and state level information is inferred (State level targeting is available only in the USA)."}),(0,r.jsx)(t.td,{children:"X"}),(0,r.jsx)(t.td,{children:"X"}),(0,r.jsx)(t.td,{children:"X"}),(0,r.jsx)(t.td,{children:"X"})]}),(0,r.jsxs)(t.tr,{children:[(0,r.jsx)(t.td,{children:(0,r.jsx)(t.strong,{children:"Time of day"})}),(0,r.jsx)(t.td,{children:"Delivery based on local time inferred by the IP address."}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{children:"X"}),(0,r.jsx)(t.td,{children:"X"})]}),(0,r.jsxs)(t.tr,{children:[(0,r.jsx)(t.td,{children:(0,r.jsx)(t.strong,{children:"Contextual segments"})}),(0,r.jsx)(t.td,{children:"IAB standard contextual segments based on page content and domains visited by the user."}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{children:"X"})]}),(0,r.jsxs)(t.tr,{children:[(0,r.jsx)(t.td,{children:(0,r.jsx)(t.strong,{children:"Custom intent segments"})}),(0,r.jsx)(t.td,{children:"Bespoke segments built with keywords and domains that the advertiser wishes to target. Minimum spend required, and only available with managed service campaigns."}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{children:"X"})]})]})]})]})}function l(e={}){const{wrapper:t}={...(0,s.a)(),...e.components};return t?(0,r.jsx)(t,{...e,children:(0,r.jsx)(h,{...e})}):h(e)}},1151:(e,t,n)=>{n.d(t,{Z:()=>d,a:()=>i});var r=n(7294);const s={},a=r.createContext(s);function i(e){const t=r.useContext(a);return r.useMemo((function(){return"function"==typeof e?e(t):{...t,...e}}),[t,e])}function d(e){let t;return t=e.disableParentContext?"function"==typeof e.components?e.components(s):e.components||s:i(e.components),r.createElement(a.Provider,{value:t},e.children)}}}]); \ No newline at end of file diff --git a/assets/js/1ec0a222.9dd85918.js b/assets/js/1ec0a222.9dd85918.js deleted file mode 100644 index 63f53ab1..00000000 --- a/assets/js/1ec0a222.9dd85918.js +++ /dev/null @@ -1 +0,0 @@ -"use strict";(self.webpackChunkbrave_ads_docs=self.webpackChunkbrave_ads_docs||[]).push([[219],{6872:(e,t,n)=>{n.r(t),n.d(t,{assets:()=>o,contentTitle:()=>i,default:()=>l,frontMatter:()=>a,metadata:()=>d,toc:()=>c});var r=n(5893),s=n(1151);const a={sidebar_position:1},i="Audience targeting in a privacy-first environment",d={id:"campaign-performance/targeting",title:"Audience targeting in a privacy-first environment",description:"Brave has pioneered a new breed of privacy-respecting targeting that is matched directly on the user\u2019s device (aka \u201cclient-side\u201d), without any personal data phoning home to Brave\u2019s servers.\xa0 To achieve targeting at scale in a privacy-respecting capacity, Brave Ads uses on-device machine learning to anonymously match users to relevant ads. The system is built by leading privacy engineers with a range of cryptographic technologies that ensure that no personally-identifiable data ever leaves the user\u2019s device. Contrary to other major ad tech providers who suck up as much personal data as they can, Brave only ever sees anonymous data.",source:"@site/docs/campaign-performance/targeting.md",sourceDirName:"campaign-performance",slug:"/campaign-performance/targeting",permalink:"/campaign-performance/targeting",draft:!1,unlisted:!1,tags:[],version:"current",sidebarPosition:1,frontMatter:{sidebar_position:1},sidebar:"tutorialSidebar",previous:{title:"Launch Your Campaign",permalink:"/getting-started/launch-your-campaign"},next:{title:"Reporting in a privacy-first environment",permalink:"/campaign-performance/reporting"}},o={},c=[];function h(e){const t={h1:"h1",p:"p",strong:"strong",table:"table",tbody:"tbody",td:"td",th:"th",thead:"thead",tr:"tr",...(0,s.a)(),...e.components};return(0,r.jsxs)(r.Fragment,{children:[(0,r.jsx)(t.h1,{id:"audience-targeting-in-a-privacy-first-environment",children:"Audience targeting in a privacy-first environment"}),"\n",(0,r.jsx)(t.p,{children:"Brave has pioneered a new breed of privacy-respecting targeting that is matched directly on the user\u2019s device (aka \u201cclient-side\u201d), without any personal data phoning home to Brave\u2019s servers.\xa0 To achieve targeting at scale in a privacy-respecting capacity, Brave Ads uses on-device machine learning to anonymously match users to relevant ads. The system is built by leading privacy engineers with a range of cryptographic technologies that ensure that no personally-identifiable data ever leaves the user\u2019s device. Contrary to other major ad tech providers who suck up as much personal data as they can, Brave only ever sees anonymous data."}),"\n",(0,r.jsx)(t.p,{children:"Each of Brave\u2019s ad units has a unique approach to achieve varying levels of ad relevance with the end user:"}),"\n",(0,r.jsxs)(t.table,{children:[(0,r.jsx)(t.thead,{children:(0,r.jsxs)(t.tr,{children:[(0,r.jsx)(t.th,{}),(0,r.jsx)(t.th,{}),(0,r.jsx)(t.th,{}),(0,r.jsx)(t.th,{}),(0,r.jsx)(t.th,{}),(0,r.jsx)(t.th,{})]})}),(0,r.jsxs)(t.tbody,{children:[(0,r.jsxs)(t.tr,{children:[(0,r.jsx)(t.td,{children:(0,r.jsx)(t.strong,{children:"Targeting"})}),(0,r.jsx)(t.td,{children:(0,r.jsx)(t.strong,{children:"Description"})}),(0,r.jsx)(t.td,{children:(0,r.jsx)(t.strong,{children:"Search keyword ads"})}),(0,r.jsxs)(t.td,{children:["N",(0,r.jsx)(t.strong,{children:"ew Tab Takeover"})]}),(0,r.jsx)(t.td,{children:(0,r.jsx)(t.strong,{children:"Newsfeed\xa0Ads"})}),(0,r.jsx)(t.td,{children:(0,r.jsx)(t.strong,{children:"Notification Ads"})})]}),(0,r.jsxs)(t.tr,{children:[(0,r.jsx)(t.td,{children:(0,r.jsx)(t.strong,{children:"Keywords"})}),(0,r.jsx)(t.td,{children:"Keywords entered into Brave Search."}),(0,r.jsx)(t.td,{children:"X"}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{})]}),(0,r.jsxs)(t.tr,{children:[(0,r.jsx)(t.td,{children:(0,r.jsx)(t.strong,{children:"Country and state"})}),(0,r.jsx)(t.td,{children:"Location determined by IP address. Only top level country and state level information is inferred (State level targeting is available only in the USA)."}),(0,r.jsx)(t.td,{children:"X"}),(0,r.jsx)(t.td,{children:"X"}),(0,r.jsx)(t.td,{children:"X"}),(0,r.jsx)(t.td,{children:"X"})]}),(0,r.jsxs)(t.tr,{children:[(0,r.jsx)(t.td,{children:(0,r.jsx)(t.strong,{children:"Time of day"})}),(0,r.jsx)(t.td,{children:"Delivery based on local time inferred by the IP address."}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{children:"X"}),(0,r.jsx)(t.td,{children:"X"})]}),(0,r.jsxs)(t.tr,{children:[(0,r.jsx)(t.td,{children:(0,r.jsx)(t.strong,{children:"Contextual segments"})}),(0,r.jsx)(t.td,{children:"IAB standard contextual segments based on page content and domains visited by the user."}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{children:"X"})]}),(0,r.jsxs)(t.tr,{children:[(0,r.jsx)(t.td,{children:(0,r.jsx)(t.strong,{children:"Custom intent segments"})}),(0,r.jsx)(t.td,{children:"Bespoke segments built with keywords and domains that the advertiser wishes to target. Minimum spend required, and only available with managed service campaigns."}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{}),(0,r.jsx)(t.td,{children:"X"})]})]})]})]})}function l(e={}){const{wrapper:t}={...(0,s.a)(),...e.components};return t?(0,r.jsx)(t,{...e,children:(0,r.jsx)(h,{...e})}):h(e)}},1151:(e,t,n)=>{n.d(t,{Z:()=>d,a:()=>i});var r=n(7294);const s={},a=r.createContext(s);function i(e){const t=r.useContext(a);return r.useMemo((function(){return"function"==typeof e?e(t):{...t,...e}}),[t,e])}function d(e){let t;return t=e.disableParentContext?"function"==typeof e.components?e.components(s):e.components||s:i(e.components),r.createElement(a.Provider,{value:t},e.children)}}}]); \ No newline at end of file diff --git a/assets/js/36637b6c.4eeefd16.js b/assets/js/36637b6c.13105c00.js similarity index 70% rename from assets/js/36637b6c.4eeefd16.js rename to assets/js/36637b6c.13105c00.js index c7d3ddc5..56bd0585 100644 --- a/assets/js/36637b6c.4eeefd16.js +++ b/assets/js/36637b6c.13105c00.js @@ -1 +1 @@ -"use strict";(self.webpackChunkbrave_ads_docs=self.webpackChunkbrave_ads_docs||[]).push([[869],{3172:(e,r,n)=>{n.r(r),n.d(r,{assets:()=>d,contentTitle:()=>s,default:()=>h,frontMatter:()=>a,metadata:()=>o,toc:()=>l});var t=n(5893),i=n(1151);const a={sidebar_position:2},s="Reporting in a privacy-first environment",o={id:"campaign-performance/reporting",title:"Reporting in a privacy-first environment",description:"Brave Ads is built from the ground up to support the highest privacy standards. By default, the Brave browser blocks third-party tracking including Google Analytics, Adobe Analytics, and other third-party reporting and measurement vendors. While Brave Ads respects (and does not collect) user data, it also gives advertisers useful, granular reporting on campaign performance data in a simple, easy-to-read dashboard. It also enables marketers to see campaign performance using their own reporting systems.",source:"@site/docs/campaign-performance/reporting.md",sourceDirName:"campaign-performance",slug:"/campaign-performance/reporting",permalink:"/campaign-performance/reporting",draft:!1,unlisted:!1,tags:[],version:"current",sidebarPosition:2,frontMatter:{sidebar_position:2},sidebar:"tutorialSidebar",previous:{title:"Audience targeting in a privacy-first environment",permalink:"/campaign-performance/targeting"},next:{title:"Billing",permalink:"/account-management/billing"}},d={},l=[{value:"Is my reporting blocked?",id:"is-my-reporting-blocked",level:2},{value:"Brave Ads Manager reporting",id:"brave-ads-manager-reporting",level:2},{value:"Available reporting metrics in Brave Ads Manager",id:"available-reporting-metrics-in-brave-ads-manager",level:3},{value:"Conversion reporting in Brave Ads Manager",id:"conversion-reporting-in-brave-ads-manager",level:3},{value:"Independent reporting (first-party)",id:"independent-reporting-first-party",level:2},{value:"Unique landing page URL/click tracking parameters",id:"unique-landing-page-urlclick-tracking-parameters",level:3},{value:"Referral/promo code",id:"referralpromo-code",level:3},{value:"Query string parameters and first-party cookies (i.e. UTMs)",id:"query-string-parameters-and-first-party-cookies-ie-utms",level:3},{value:"Clickthrough URL (UTM parameters)",id:"clickthrough-url-utm-parameters",level:5},{value:"Clickthrough URL (query string parameters)",id:"clickthrough-url-query-string-parameters",level:5},{value:"Verifiable Ad Conversions (VAC)",id:"verifiable-ad-conversions-vac",level:3},{value:"Conversion Event ID details",id:"conversion-event-id-details",level:5},{value:"Requirements:",id:"requirements",level:5},{value:"Implementation options",id:"implementation-options",level:5},{value:"Brand lift studies",id:"brand-lift-studies",level:2}];function c(e){const r={a:"a",code:"code",h1:"h1",h2:"h2",h3:"h3",h5:"h5",li:"li",ol:"ol",p:"p",pre:"pre",strong:"strong",table:"table",tbody:"tbody",td:"td",th:"th",thead:"thead",tr:"tr",ul:"ul",...(0,i.a)(),...e.components};return(0,t.jsxs)(t.Fragment,{children:[(0,t.jsx)(r.h1,{id:"reporting-in-a-privacy-first-environment",children:"Reporting in a privacy-first environment"}),"\n",(0,t.jsx)(r.p,{children:"Brave Ads is built from the ground up to support the highest privacy standards. By default, the Brave browser blocks third-party tracking including Google Analytics, Adobe Analytics, and other third-party reporting and measurement vendors. While Brave Ads respects (and does not collect) user data, it also gives advertisers useful, granular reporting on campaign performance data in a simple, easy-to-read dashboard. It also enables marketers to see campaign performance using their own reporting systems."}),"\n",(0,t.jsx)(r.h2,{id:"is-my-reporting-blocked",children:"Is my reporting blocked?"}),"\n",(0,t.jsx)(r.p,{children:"The first step is to understand what is being blocked by the Brave browser. To do so, open Brave on your desktop and navigate to your business site or campaign landing page and follow these steps:"}),"\n",(0,t.jsxs)(r.ol,{children:["\n",(0,t.jsx)(r.li,{children:"Click on the Brave lion icon on the right side of the address bar."}),"\n",(0,t.jsx)(r.li,{children:"Expand the \u201cAdvanced Control\u201d menu."}),"\n",(0,t.jsx)(r.li,{children:"Click the purple number located next to \u201cBlock Trackers and Ads\u2019\u2019 to display what is currently being blocked."}),"\n"]}),"\n",(0,t.jsx)(r.p,{children:"Blocked scripts will disable most, if not all, functions for third-party tracking."}),"\n",(0,t.jsx)(r.h2,{id:"brave-ads-manager-reporting",children:"Brave Ads Manager reporting"}),"\n",(0,t.jsx)(r.p,{children:"Whether your campaign is purchased via Managed Service or Self-Service, all advertisers will have access to the Brave Ads reporting dashboard to report on the performance of campaigns. Campaign dashboards update hourly with the option to export reporting for Notification and Newsfeed ad campaigns on demand."}),"\n",(0,t.jsx)(r.h3,{id:"available-reporting-metrics-in-brave-ads-manager",children:"Available reporting metrics in Brave Ads Manager"}),"\n",(0,t.jsxs)(r.table,{children:[(0,t.jsx)(r.thead,{children:(0,t.jsxs)(r.tr,{children:[(0,t.jsx)(r.th,{children:"Metric"}),(0,t.jsx)(r.th,{children:"Description"}),(0,t.jsx)(r.th,{children:"Search Keyword Ads"}),(0,t.jsx)(r.th,{children:"New Tab Takeover"}),(0,t.jsx)(r.th,{children:"Newsfeed Ads"}),(0,t.jsx)(r.th,{children:"Notification Ads"})]})}),(0,t.jsxs)(r.tbody,{children:[(0,t.jsxs)(r.tr,{children:[(0,t.jsx)(r.td,{children:"Impressions"}),(0,t.jsx)(r.td,{children:"Counted when an ad is displayed on screen for a minimum of one second."}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"})]}),(0,t.jsxs)(r.tr,{children:[(0,t.jsx)(r.td,{children:"Clicks"}),(0,t.jsx)(r.td,{children:"Counted when a user clicks on the ad. Does not include clicks to dismiss."}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"})]}),(0,t.jsxs)(r.tr,{children:[(0,t.jsx)(r.td,{children:"Dismissed"}),(0,t.jsx)(r.td,{children:"Counted when a user clicks the \u201cclose\u201d or \u201cx\u201d button to make an ad go away."}),(0,t.jsx)(r.td,{}),(0,t.jsx)(r.td,{}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"})]}),(0,t.jsxs)(r.tr,{children:[(0,t.jsx)(r.td,{children:"10-Second Visit"}),(0,t.jsx)(r.td,{children:"Counted when a user spends at least ten seconds with the landing page in view in their browser."}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"})]}),(0,t.jsxs)(r.tr,{children:[(0,t.jsx)(r.td,{children:"Upvote & Downvote"}),(0,t.jsx)(r.td,{children:"Counted when a user either upvotes or downvotes an ad in their ad history."}),(0,t.jsx)(r.td,{}),(0,t.jsx)(r.td,{}),(0,t.jsx)(r.td,{}),(0,t.jsx)(r.td,{children:"X"})]}),(0,t.jsxs)(r.tr,{children:[(0,t.jsx)(r.td,{children:"Conversion"}),(0,t.jsx)(r.td,{children:"Counted when a user reaches a designated conversion landing page."}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"})]})]})]}),"\n",(0,t.jsx)(r.h3,{id:"conversion-reporting-in-brave-ads-manager",children:"Conversion reporting in Brave Ads Manager"}),"\n",(0,t.jsx)(r.p,{children:"We strongly recommend including conversion reporting for your Brave campaign. Because Brave ads are delivered via the browser, we are able to report on conversions (signups, orders, etc.) attributed to the campaign using a URL. To include conversion reporting in the Brave Dashboard, please provide a conversion confirmation page URL so Brave can map the event back to the campaign."}),"\n",(0,t.jsxs)(r.p,{children:["The conversion page URL can have a \u201cwildcard\u201d in the URL path or query-strings to ignore any strings that may be variable. For example, ",(0,t.jsx)(r.a,{href:"https://example.com/checkout?order=12345/thankyou",children:"https://example.com/checkout?order=12345/thankyou"})," can be expressed for all checkouts as: ",(0,t.jsx)(r.a,{href:"https://example.com/checkout?order=*/thankyou",children:"https://example.com/checkout?order=*/thankyou"}),"."]}),"\n",(0,t.jsx)(r.h2,{id:"independent-reporting-first-party",children:"Independent reporting (first-party)"}),"\n",(0,t.jsx)(r.p,{children:"In addition to reporting offered via the Brave dashboard, you can use a combination of the following methods to accurately and independently verify the results of your Brave Ads campaign:"}),"\n",(0,t.jsx)(r.h3,{id:"unique-landing-page-urlclick-tracking-parameters",children:"Unique landing page URL/click tracking parameters"}),"\n",(0,t.jsx)(r.p,{children:"A unique landing page is a great option to count traffic through your site\u2019s server logs or first-party analytics dashboard. By creating a dedicated landing page URL (like domain.com/brave) for the campaign and ensuring it\u2019s used only for Brave Ads campaigns, traffic to and from this page can be attributed to paid campaigns with Brave."}),"\n",(0,t.jsx)(r.h3,{id:"referralpromo-code",children:"Referral/promo code"}),"\n",(0,t.jsx)(r.p,{children:"A referral or promo code (e.g. brave15) can be used at the time of checkout to report on conversions attributed to your campaign. We recommend the referral or promo code is automatically populated so users don\u2019t forget. Using your platform\u2019s reporting, you can then view the number of conversions that have used the promo or referral code."}),"\n",(0,t.jsx)(r.h3,{id:"query-string-parameters-and-first-party-cookies-ie-utms",children:"Query string parameters and first-party cookies (i.e. UTMs)"}),"\n",(0,t.jsx)(r.p,{children:"Click URL tracking parameters are allowed, but only when used in a way that your web server or web application can detect. Using third-party reporting such as Google Analytics will not show accurate data. Please note, only direct URLs are allowed for the click link\u2014no redirects."}),"\n",(0,t.jsx)(r.h5,{id:"clickthrough-url-utm-parameters",children:"Clickthrough URL (UTM parameters)"}),"\n",(0,t.jsxs)(r.ul,{children:["\n",(0,t.jsxs)(r.li,{children:["Example: ",(0,t.jsx)(r.code,{children:"[https://example.com/product?utm_source=brave&utm_medium=push_notification&utm_campaign=test](https://example.com/product?utm_source=brave&utm_medium=push_notification&utm_campaign=test)"})]}),"\n",(0,t.jsxs)(r.li,{children:["Landing page:",(0,t.jsx)(r.code,{children:"[https://example.com/product](https://example.com/product)"})]}),"\n",(0,t.jsxs)(r.li,{children:["Query string parameters (UTM): ",(0,t.jsx)(r.code,{children:"utm_source=brave&utm_medium=push_notification&utm_campaign=test"})]}),"\n"]}),"\n",(0,t.jsx)(r.h5,{id:"clickthrough-url-query-string-parameters",children:"Clickthrough URL (query string parameters)"}),"\n",(0,t.jsxs)(r.ul,{children:["\n",(0,t.jsxs)(r.li,{children:["Example: ",(0,t.jsx)(r.code,{children:"[https://example.com/product?ref=brave&type=push_notification&campaign=test](https://example.com/product?ref=brave&type=push_notification&campaign=test)"})]}),"\n",(0,t.jsxs)(r.li,{children:["Landing page: ",(0,t.jsx)(r.code,{children:"[https://example.com/product](https://example.com/product)"})]}),"\n",(0,t.jsxs)(r.li,{children:["Query string parameters: ",(0,t.jsx)(r.code,{children:"ref=brave&type=push_notification&campaign=test"})]}),"\n"]}),"\n",(0,t.jsx)(r.p,{children:"Parse values and set first-party cookies based on the query string parameters from the clickthrough URL. This entire query string can be set as the value or parsed into individual key value pairs.\nWhen the same user lands from a different channel, your same code snippet can append or overwrite the cookie values with the new parameter values depending on your preference.\nWhen the user completes the expected action and a network request is made back to your servers, the cookies should be attached to the request headers and you can see that a user has come from a Brave Ads campaign."}),"\n",(0,t.jsx)(r.h3,{id:"verifiable-ad-conversions-vac",children:"Verifiable Ad Conversions (VAC)"}),"\n",(0,t.jsx)(r.p,{children:"Verifiable Ad Conversions (VAC) is an optional feature-set of Brave Ads Conversion Reporting. VAC provides Brave advertisers with the ability to determine their return on ad spend by privately reporting encrypted Conversion IDs. Advertisers can then audit the list of encrypted Conversion IDs to verify that the converted user can be attributed to a Brave Ads campaign."}),"\n",(0,t.jsx)(r.p,{children:"When an eligible user lands on the Conversion Page, a process is invoked that enables the advertiser to account for the specific transaction event, while maintaining user privacy and anonymity. Not even Brave can read or learn anything about that event (aside from the anonymously reported conversion event count). This enables privacy from end-to-end and allows users to feel better about their Conversion Event, knowing that no one can learn anything from the conversion."}),"\n",(0,t.jsx)(r.p,{children:"Advertisers who choose to use VAC will generate a public-private key pair in the Account Settings of the Brave Ads interface. Brave will retain the public key, sign the Conversion ID with it, and report the encrypted Conversion ID. Only the Advertiser will have the private key, and only the advertiser will be able to decrypt the encrypted Conversion ID."}),"\n",(0,t.jsx)(r.p,{children:"It\u2019s crucial that the advertiser does not lose their private key for Verifiable Ad Conversions."}),"\n",(0,t.jsx)(r.h5,{id:"conversion-event-id-details",children:"Conversion Event ID details"}),"\n",(0,t.jsx)(r.p,{children:"Verifiable Ad Conversion Reporting is done by a Conversion ID. For your site, this may be an order number, a transaction ID, or something similar."}),"\n",(0,t.jsx)(r.h5,{id:"requirements",children:"Requirements:"}),"\n",(0,t.jsxs)(r.ul,{children:["\n",(0,t.jsx)(r.li,{children:"The Conversion ID value must be unique for each conversion. Duplicate Conversion Event ID values will result in accounting discrepancies."}),"\n",(0,t.jsxs)(r.li,{children:["The Conversion ID must be between 1\u201330 characters long, contain only alphanumeric characters (as well as dashes), and match this regular expression:",(0,t.jsx)(r.code,{children:" [-a-zA-Z0-9]{1,30}."})]}),"\n",(0,t.jsxs)(r.li,{children:["Event values longer than 30 characters will fail, preventing the event from being accurately accounted for. You may check if your identifier is valid by using a site like ",(0,t.jsx)(r.a,{href:"https://regex101.com/",children:"https://regex101.com/"}),"."]}),"\n",(0,t.jsxs)(r.li,{children:["Conversion IDs must not include user identifiers or personally identifying information. For example, Conversion IDs like the following are not permitted: ",(0,t.jsx)(r.code,{children:"-"}),", ",(0,t.jsx)(r.code,{children:"-"}),"."]}),"\n"]}),"\n",(0,t.jsx)(r.p,{children:"Brave uses TweetNacl to encrypt the Conversion ID."}),"\n",(0,t.jsx)(r.p,{children:"Encrypted Conversion Envelopes will look like:"}),"\n",(0,t.jsx)(r.pre,{children:(0,t.jsx)(r.code,{className:"language-json",children:'{\n "alg": "crypto_box_curve25519xsalsa20poly1305"\n "ciphertext": "BTX6xKZ4vITaWa11EMcly7gyQ3rN8JoAYvoHeIiYuSS9Lsc4GUQBN54+otIGOsxk"\n "epk": "3N1RKgiOvOXCGjO6txtEwR0DzpEp9U+PkbpwxAkAGwg="\n "nonce": "N4EH/upCXxyRPLmYLvYCyuaKQASlA6Qo"\n}\n'})}),"\n",(0,t.jsx)(r.h5,{id:"implementation-options",children:"Implementation options"}),"\n",(0,t.jsx)(r.p,{children:"Brave provides two implementation options for Verifiable Conversions using a URL pattern or DOM element pattern."}),"\n",(0,t.jsx)(r.p,{children:(0,t.jsx)(r.strong,{children:"URL Pattern"})}),"\n",(0,t.jsx)(r.p,{children:"An advertiser has a Conversion ID that is present as a query string parameter in the Conversion Page URL pattern. The advertiser must provide Brave with the query string key that identifies the Conversion ID."}),"\n",(0,t.jsx)(r.p,{children:"When an eligible user lands on the Conversion Page URL, Brave will:"}),"\n",(0,t.jsxs)(r.ul,{children:["\n",(0,t.jsx)(r.li,{children:"Record a conversion event"}),"\n",(0,t.jsx)(r.li,{children:"Parse the URL for the query string key that identifies the Conversion ID"}),"\n",(0,t.jsx)(r.li,{children:"Encrypt and record the Conversion ID"}),"\n"]}),"\n",(0,t.jsxs)(r.p,{children:["Take, for example, the following Conversion Page URL: ",(0,t.jsx)(r.a,{href:"https://example.com/checkout?order=ABC-12345-xyz",children:"https://example.com/checkout?order=ABC-12345-xyz"}),". Brave will look for the query string key order and encrypt the value ",(0,t.jsx)(r.code,{children:"ABC-12345-xyz"}),"."]}),"\n",(0,t.jsx)(r.p,{children:(0,t.jsx)(r.strong,{children:"DOM Element Pattern"})}),"\n",(0,t.jsx)(r.p,{children:"An advertiser has a Conversion ID that is present in the Document Object Model (DOM) of the Conversion Page URL."}),"\n",(0,t.jsx)(r.p,{children:"The advertiser must provide Brave with the DOM element that uniquely identifies the Conversion ID on the page. When an eligible user lands on the Conversion Page URL, Brave will:"}),"\n",(0,t.jsxs)(r.ul,{children:["\n",(0,t.jsx)(r.li,{children:"Record a conversion event"}),"\n",(0,t.jsx)(r.li,{children:"Parse the DOM for the regex pattern that identifies the Conversion ID"}),"\n",(0,t.jsx)(r.li,{children:"Encrypt and record the Conversion ID"}),"\n"]}),"\n",(0,t.jsxs)(r.p,{children:["Take, for example, the following DOM element: ",(0,t.jsx)(r.code,{children:"
    Your Order ID: ABC-12345-xyz
    "}),". Brave will look for this pattern ",(0,t.jsx)(r.code,{children:"Your Order ID:.*"}),", set a capture group ",(0,t.jsx)(r.code,{children:"([-a-zA-Z0-9]*)"})," and encrypt the value ",(0,t.jsx)(r.code,{children:"ABC-12345-xyz"}),"."]}),"\n",(0,t.jsx)(r.h2,{id:"brand-lift-studies",children:"Brand lift studies"}),"\n",(0,t.jsx)(r.p,{children:"Brave brand lift studies consist of pre-post research polls conducted via Brave to help advertisers better measure the impact of their ad campaigns beyond media metrics like impressions or clicks. Studies typically measure brand awareness or consideration, but can also measure growth in product understanding or other effects based on paid media spend with Brave."}),"\n",(0,t.jsx)(r.p,{children:"Prior to campaign launch, advertisers provide Brave with a series of questions structured into a survey and distributed via Brave Ads to a targeting profile that matches the ad campaign. After the campaign, the same set of questions (and additional questions that measure ad recall) will be fielded."}),"\n",(0,t.jsx)(r.p,{children:"The pre- and post-campaign survey results are compared to gauge the impact of the advertising. Here are some examples of questions that may be fielded during a study:"}),"\n",(0,t.jsxs)(r.ul,{children:["\n",(0,t.jsxs)(r.li,{children:[(0,t.jsx)(r.strong,{children:"Brand awareness"}),": Have you heard of \u201cadvertiser name\u201d before?"]}),"\n",(0,t.jsxs)(r.li,{children:[(0,t.jsx)(r.strong,{children:"Ad recall"}),": Have you seen an ad for \u201cadvertiser name\u201d in the past week?"]}),"\n",(0,t.jsxs)(r.li,{children:[(0,t.jsx)(r.strong,{children:"Product consideration"}),": How likely are you to shop for \u201cproduct name\u201d in the next several months?"]}),"\n"]}),"\n",(0,t.jsx)(r.p,{children:"Studies can run independent of spend for a fixed cost, but may also be included as a bonus on a per-campaign basis for spends above a specified threshold. Get in touch with our sales team to learn more."})]})}function h(e={}){const{wrapper:r}={...(0,i.a)(),...e.components};return r?(0,t.jsx)(r,{...e,children:(0,t.jsx)(c,{...e})}):c(e)}},1151:(e,r,n)=>{n.d(r,{Z:()=>o,a:()=>s});var t=n(7294);const i={},a=t.createContext(i);function s(e){const r=t.useContext(a);return t.useMemo((function(){return"function"==typeof e?e(r):{...r,...e}}),[r,e])}function o(e){let r;return r=e.disableParentContext?"function"==typeof e.components?e.components(i):e.components||i:s(e.components),t.createElement(a.Provider,{value:r},e.children)}}}]); \ No newline at end of file +"use strict";(self.webpackChunkbrave_ads_docs=self.webpackChunkbrave_ads_docs||[]).push([[869],{3172:(e,r,n)=>{n.r(r),n.d(r,{assets:()=>d,contentTitle:()=>s,default:()=>h,frontMatter:()=>a,metadata:()=>o,toc:()=>l});var t=n(5893),i=n(1151);const a={sidebar_position:2},s="Reporting in a privacy-first environment",o={id:"campaign-performance/reporting",title:"Reporting in a privacy-first environment",description:"Brave Ads is built from the ground up to support the highest privacy standards. By default, the Brave browser blocks third-party tracking including Google Analytics, Adobe Analytics, and other third-party reporting and measurement vendors. While Brave Ads respects (and does not collect) user data, it also gives advertisers useful, granular reporting on campaign performance data in a simple, easy-to-read dashboard. It also enables marketers to see campaign performance using their own reporting systems.",source:"@site/docs/campaign-performance/reporting.md",sourceDirName:"campaign-performance",slug:"/campaign-performance/reporting",permalink:"/campaign-performance/reporting",draft:!1,unlisted:!1,tags:[],version:"current",sidebarPosition:2,frontMatter:{sidebar_position:2},sidebar:"tutorialSidebar",previous:{title:"Audience targeting in a privacy-first environment",permalink:"/campaign-performance/targeting"},next:{title:"Billing",permalink:"/account-management/billing"}},d={},l=[{value:"Is my reporting blocked?",id:"is-my-reporting-blocked",level:2},{value:"Brave Ads Manager reporting",id:"brave-ads-manager-reporting",level:2},{value:"Available reporting metrics in Brave Ads Manager",id:"available-reporting-metrics-in-brave-ads-manager",level:3},{value:"Conversion reporting in Brave Ads Manager",id:"conversion-reporting-in-brave-ads-manager",level:3},{value:"Independent reporting (first-party)",id:"independent-reporting-first-party",level:2},{value:"Unique landing page URL/click tracking parameters",id:"unique-landing-page-urlclick-tracking-parameters",level:3},{value:"Referral/promo code",id:"referralpromo-code",level:3},{value:"Query string parameters and first-party cookies (i.e. UTMs)",id:"query-string-parameters-and-first-party-cookies-ie-utms",level:3},{value:"Clickthrough URL (UTM parameters)",id:"clickthrough-url-utm-parameters",level:5},{value:"Clickthrough URL (query string parameters)",id:"clickthrough-url-query-string-parameters",level:5},{value:"Verifiable Ad Conversions (VAC)",id:"verifiable-ad-conversions-vac",level:3},{value:"Conversion Event ID details",id:"conversion-event-id-details",level:5},{value:"Requirements:",id:"requirements",level:5},{value:"Implementation options",id:"implementation-options",level:5},{value:"Brand lift studies",id:"brand-lift-studies",level:2}];function c(e){const r={a:"a",code:"code",h1:"h1",h2:"h2",h3:"h3",h5:"h5",li:"li",ol:"ol",p:"p",pre:"pre",strong:"strong",table:"table",tbody:"tbody",td:"td",th:"th",thead:"thead",tr:"tr",ul:"ul",...(0,i.a)(),...e.components};return(0,t.jsxs)(t.Fragment,{children:[(0,t.jsx)(r.h1,{id:"reporting-in-a-privacy-first-environment",children:"Reporting in a privacy-first environment"}),"\n",(0,t.jsx)(r.p,{children:"Brave Ads is built from the ground up to support the highest privacy standards. By default, the Brave browser blocks third-party tracking including Google Analytics, Adobe Analytics, and other third-party reporting and measurement vendors. While Brave Ads respects (and does not collect) user data, it also gives advertisers useful, granular reporting on campaign performance data in a simple, easy-to-read dashboard. It also enables marketers to see campaign performance using their own reporting systems."}),"\n",(0,t.jsx)(r.h2,{id:"is-my-reporting-blocked",children:"Is my reporting blocked?"}),"\n",(0,t.jsx)(r.p,{children:"The first step is to understand what is being blocked by the Brave browser. To do so, open Brave on your desktop and navigate to your business site or campaign landing page and follow these steps:"}),"\n",(0,t.jsxs)(r.ol,{children:["\n",(0,t.jsx)(r.li,{children:"Click on the Brave lion icon on the right side of the address bar."}),"\n",(0,t.jsx)(r.li,{children:"Expand the \u201cAdvanced Control\u201d menu."}),"\n",(0,t.jsx)(r.li,{children:"Click the purple number located next to \u201cBlock Trackers and Ads\u2019\u2019 to display what is currently being blocked."}),"\n"]}),"\n",(0,t.jsx)(r.p,{children:"Blocked scripts will disable most, if not all, functions for third-party tracking."}),"\n",(0,t.jsx)(r.h2,{id:"brave-ads-manager-reporting",children:"Brave Ads Manager reporting"}),"\n",(0,t.jsx)(r.p,{children:"Whether your campaign is purchased via Managed Service or Self-Service, all advertisers will have access to the Brave Ads reporting dashboard to report on the performance of campaigns. Campaign dashboards update hourly with the option to export reporting for Notification and Newsfeed ad campaigns on demand."}),"\n",(0,t.jsx)(r.h3,{id:"available-reporting-metrics-in-brave-ads-manager",children:"Available reporting metrics in Brave Ads Manager"}),"\n",(0,t.jsxs)(r.table,{children:[(0,t.jsx)(r.thead,{children:(0,t.jsxs)(r.tr,{children:[(0,t.jsx)(r.th,{children:"Metric"}),(0,t.jsx)(r.th,{children:"Description"}),(0,t.jsx)(r.th,{children:"Search Keyword Ads"}),(0,t.jsx)(r.th,{children:"New Tab Takeover"}),(0,t.jsx)(r.th,{children:"Newsfeed Ads"}),(0,t.jsx)(r.th,{children:"Notification Ads"})]})}),(0,t.jsxs)(r.tbody,{children:[(0,t.jsxs)(r.tr,{children:[(0,t.jsx)(r.td,{children:"Impressions"}),(0,t.jsx)(r.td,{children:"Counted when an ad is displayed on screen for a minimum of one second."}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"})]}),(0,t.jsxs)(r.tr,{children:[(0,t.jsx)(r.td,{children:"Clicks"}),(0,t.jsx)(r.td,{children:"Counted when a user clicks on the ad. Does not include clicks to dismiss."}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"})]}),(0,t.jsxs)(r.tr,{children:[(0,t.jsx)(r.td,{children:"Dismissed"}),(0,t.jsx)(r.td,{children:"Counted when a user clicks the \u201cclose\u201d or \u201cx\u201d button to make an ad go away."}),(0,t.jsx)(r.td,{}),(0,t.jsx)(r.td,{}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"})]}),(0,t.jsxs)(r.tr,{children:[(0,t.jsx)(r.td,{children:"10-Second Visit"}),(0,t.jsx)(r.td,{children:"Counted when a user spends at least ten seconds with the landing page in view in their browser."}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"})]}),(0,t.jsxs)(r.tr,{children:[(0,t.jsx)(r.td,{children:"Upvote & Downvote"}),(0,t.jsx)(r.td,{children:"Counted when a user either upvotes or downvotes an ad in their ad history."}),(0,t.jsx)(r.td,{}),(0,t.jsx)(r.td,{}),(0,t.jsx)(r.td,{}),(0,t.jsx)(r.td,{children:"X"})]}),(0,t.jsxs)(r.tr,{children:[(0,t.jsx)(r.td,{children:"Conversion"}),(0,t.jsx)(r.td,{children:"Counted when a user reaches a designated conversion landing page."}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{}),(0,t.jsx)(r.td,{children:"X"}),(0,t.jsx)(r.td,{children:"X"})]})]})]}),"\n",(0,t.jsx)(r.h3,{id:"conversion-reporting-in-brave-ads-manager",children:"Conversion reporting in Brave Ads Manager"}),"\n",(0,t.jsx)(r.p,{children:"We strongly recommend including conversion reporting for your Brave campaign. Because Brave ads are delivered via the browser, we are able to report on conversions (signups, orders, etc.) attributed to the campaign using a URL. To include conversion reporting in the Brave Dashboard, please provide a conversion confirmation page URL so Brave can map the event back to the campaign."}),"\n",(0,t.jsxs)(r.p,{children:["The conversion page URL can have a \u201cwildcard\u201d in the URL path or query-strings to ignore any strings that may be variable. For example, ",(0,t.jsx)(r.a,{href:"https://example.com/checkout?order=12345/thankyou",children:"https://example.com/checkout?order=12345/thankyou"})," can be expressed for all checkouts as: ",(0,t.jsx)(r.a,{href:"https://example.com/checkout?order=*/thankyou",children:"https://example.com/checkout?order=*/thankyou"}),"."]}),"\n",(0,t.jsx)(r.h2,{id:"independent-reporting-first-party",children:"Independent reporting (first-party)"}),"\n",(0,t.jsx)(r.p,{children:"In addition to reporting offered via the Brave dashboard, you can use a combination of the following methods to accurately and independently verify the results of your Brave Ads campaign:"}),"\n",(0,t.jsx)(r.h3,{id:"unique-landing-page-urlclick-tracking-parameters",children:"Unique landing page URL/click tracking parameters"}),"\n",(0,t.jsx)(r.p,{children:"A unique landing page is a great option to count traffic through your site\u2019s server logs or first-party analytics dashboard. By creating a dedicated landing page URL (like domain.com/brave) for the campaign and ensuring it\u2019s used only for Brave Ads campaigns, traffic to and from this page can be attributed to paid campaigns with Brave."}),"\n",(0,t.jsx)(r.h3,{id:"referralpromo-code",children:"Referral/promo code"}),"\n",(0,t.jsx)(r.p,{children:"A referral or promo code (e.g. brave15) can be used at the time of checkout to report on conversions attributed to your campaign. We recommend the referral or promo code is automatically populated so users don\u2019t forget. Using your platform\u2019s reporting, you can then view the number of conversions that have used the promo or referral code."}),"\n",(0,t.jsx)(r.h3,{id:"query-string-parameters-and-first-party-cookies-ie-utms",children:"Query string parameters and first-party cookies (i.e. UTMs)"}),"\n",(0,t.jsx)(r.p,{children:"Click URL tracking parameters are allowed, but only when used in a way that your web server or web application can detect. Using third-party reporting such as Google Analytics will not show accurate data. Please note, only direct URLs are allowed for the click link\u2014no redirects."}),"\n",(0,t.jsx)(r.h5,{id:"clickthrough-url-utm-parameters",children:"Clickthrough URL (UTM parameters)"}),"\n",(0,t.jsxs)(r.ul,{children:["\n",(0,t.jsxs)(r.li,{children:["Example: ",(0,t.jsx)(r.code,{children:"[https://example.com/product?utm_source=brave&utm_medium=push_notification&utm_campaign=test](https://example.com/product?utm_source=brave&utm_medium=push_notification&utm_campaign=test)"})]}),"\n",(0,t.jsxs)(r.li,{children:["Landing page:",(0,t.jsx)(r.code,{children:"[https://example.com/product](https://example.com/product)"})]}),"\n",(0,t.jsxs)(r.li,{children:["Query string parameters (UTM): ",(0,t.jsx)(r.code,{children:"utm_source=brave&utm_medium=push_notification&utm_campaign=test"})]}),"\n"]}),"\n",(0,t.jsx)(r.h5,{id:"clickthrough-url-query-string-parameters",children:"Clickthrough URL (query string parameters)"}),"\n",(0,t.jsxs)(r.ul,{children:["\n",(0,t.jsxs)(r.li,{children:["Example: ",(0,t.jsx)(r.code,{children:"[https://example.com/product?ref=brave&type=push_notification&campaign=test](https://example.com/product?ref=brave&type=push_notification&campaign=test)"})]}),"\n",(0,t.jsxs)(r.li,{children:["Landing page: ",(0,t.jsx)(r.code,{children:"[https://example.com/product](https://example.com/product)"})]}),"\n",(0,t.jsxs)(r.li,{children:["Query string parameters: ",(0,t.jsx)(r.code,{children:"ref=brave&type=push_notification&campaign=test"})]}),"\n"]}),"\n",(0,t.jsx)(r.p,{children:"Parse values and set first-party cookies based on the query string parameters from the clickthrough URL. This entire query string can be set as the value or parsed into individual key value pairs.\nWhen the same user lands from a different channel, your same code snippet can append or overwrite the cookie values with the new parameter values depending on your preference.\nWhen the user completes the expected action and a network request is made back to your servers, the cookies should be attached to the request headers and you can see that a user has come from a Brave Ads campaign."}),"\n",(0,t.jsx)(r.h3,{id:"verifiable-ad-conversions-vac",children:"Verifiable Ad Conversions (VAC)"}),"\n",(0,t.jsx)(r.p,{children:"Verifiable Ad Conversions (VAC) is an optional feature-set of Brave Ads Conversion Reporting. VAC provides Brave advertisers with the ability to determine their return on ad spend by privately reporting encrypted Conversion IDs. Advertisers can then audit the list of encrypted Conversion IDs to verify that the converted user can be attributed to a Brave Ads campaign."}),"\n",(0,t.jsx)(r.p,{children:"When an eligible user lands on the Conversion Page, a process is invoked that enables the advertiser to account for the specific transaction event, while maintaining user privacy and anonymity. Not even Brave can read or learn anything about that event (aside from the anonymously reported conversion event count). This enables privacy from end-to-end and allows users to feel better about their Conversion Event, knowing that no one can learn anything from the conversion."}),"\n",(0,t.jsx)(r.p,{children:"Advertisers who choose to use VAC will generate a public-private key pair in the Account Settings of the Brave Ads interface. Brave will retain the public key, sign the Conversion ID with it, and report the encrypted Conversion ID. Only the Advertiser will have the private key, and only the advertiser will be able to decrypt the encrypted Conversion ID."}),"\n",(0,t.jsx)(r.p,{children:"It\u2019s crucial that the advertiser does not lose their private key for Verifiable Ad Conversions."}),"\n",(0,t.jsx)(r.h5,{id:"conversion-event-id-details",children:"Conversion Event ID details"}),"\n",(0,t.jsx)(r.p,{children:"Verifiable Ad Conversion Reporting is done by a Conversion ID. For your site, this may be an order number, a transaction ID, or something similar."}),"\n",(0,t.jsx)(r.h5,{id:"requirements",children:"Requirements:"}),"\n",(0,t.jsxs)(r.ul,{children:["\n",(0,t.jsx)(r.li,{children:"The Conversion ID value must be unique for each conversion. Duplicate Conversion Event ID values will result in accounting discrepancies."}),"\n",(0,t.jsxs)(r.li,{children:["The Conversion ID must be between 1\u201330 characters long, contain only alphanumeric characters (as well as dashes), and match this regular expression: ",(0,t.jsx)(r.code,{children:" [-a-zA-Z0-9]{1,30}."})]}),"\n",(0,t.jsxs)(r.li,{children:["Event values longer than 30 characters will fail, preventing the event from being accurately accounted for. You may check if your identifier is valid by using a site like ",(0,t.jsx)(r.a,{href:"https://regex101.com/",children:"https://regex101.com/"}),"."]}),"\n",(0,t.jsxs)(r.li,{children:["Conversion IDs must not include user identifiers or personally identifying information. For example, Conversion IDs like the following are not permitted: ",(0,t.jsx)(r.code,{children:"-"}),", ",(0,t.jsx)(r.code,{children:"-"}),"."]}),"\n"]}),"\n",(0,t.jsx)(r.p,{children:"Brave uses TweetNacl to encrypt the Conversion ID."}),"\n",(0,t.jsx)(r.p,{children:"Encrypted Conversion Envelopes will look like:"}),"\n",(0,t.jsx)(r.pre,{children:(0,t.jsx)(r.code,{className:"language-json",children:'{\n "alg": "crypto_box_curve25519xsalsa20poly1305",\n "ciphertext": "BTX6xKZ4vITaWa11EMcly7gyQ3rN8JoAYvoHeIiYuSS9Lsc4GUQBN54+otIGOsxk",\n "epk": "3N1RKgiOvOXCGjO6txtEwR0DzpEp9U+PkbpwxAkAGwg=",\n "nonce": "N4EH/upCXxyRPLmYLvYCyuaKQASlA6Qo"\n}\n'})}),"\n",(0,t.jsx)(r.h5,{id:"implementation-options",children:"Implementation options"}),"\n",(0,t.jsx)(r.p,{children:"Brave provides two implementation options for Verifiable Conversions using a URL pattern or DOM element pattern."}),"\n",(0,t.jsx)(r.p,{children:(0,t.jsx)(r.strong,{children:"URL Pattern"})}),"\n",(0,t.jsx)(r.p,{children:"An advertiser has a Conversion ID that is present as a query string parameter in the Conversion Page URL pattern. The advertiser must provide Brave with the query string key that identifies the Conversion ID."}),"\n",(0,t.jsx)(r.p,{children:"When an eligible user lands on the Conversion Page URL, Brave will:"}),"\n",(0,t.jsxs)(r.ul,{children:["\n",(0,t.jsx)(r.li,{children:"Record a conversion event"}),"\n",(0,t.jsx)(r.li,{children:"Parse the URL for the query string key that identifies the Conversion ID"}),"\n",(0,t.jsx)(r.li,{children:"Encrypt and record the Conversion ID"}),"\n"]}),"\n",(0,t.jsxs)(r.p,{children:["Take, for example, the following Conversion Page URL: ",(0,t.jsx)(r.a,{href:"https://example.com/checkout?order=ABC-12345-xyz",children:"https://example.com/checkout?order=ABC-12345-xyz"}),". Brave will look for the query string key order and encrypt the value ",(0,t.jsx)(r.code,{children:"ABC-12345-xyz"}),"."]}),"\n",(0,t.jsx)(r.p,{children:(0,t.jsx)(r.strong,{children:"DOM Element Pattern"})}),"\n",(0,t.jsx)(r.p,{children:"An advertiser has a Conversion ID that is present in the Document Object Model (DOM) of the Conversion Page URL."}),"\n",(0,t.jsx)(r.p,{children:"The advertiser must provide Brave with the DOM element that uniquely identifies the Conversion ID on the page. When an eligible user lands on the Conversion Page URL, Brave will:"}),"\n",(0,t.jsxs)(r.ul,{children:["\n",(0,t.jsx)(r.li,{children:"Record a conversion event"}),"\n",(0,t.jsx)(r.li,{children:"Parse the DOM for the regex pattern that identifies the Conversion ID"}),"\n",(0,t.jsx)(r.li,{children:"Encrypt and record the Conversion ID"}),"\n"]}),"\n",(0,t.jsxs)(r.p,{children:["Take, for example, the following DOM element: ",(0,t.jsx)(r.code,{children:"
    Your Order ID: ABC-12345-xyz
    "}),". Brave will look for this pattern ",(0,t.jsx)(r.code,{children:"Your Order ID:.*"}),", set a capture group ",(0,t.jsx)(r.code,{children:"([-a-zA-Z0-9]*)"})," and encrypt the value ",(0,t.jsx)(r.code,{children:"ABC-12345-xyz"}),"."]}),"\n",(0,t.jsx)(r.h2,{id:"brand-lift-studies",children:"Brand lift studies"}),"\n",(0,t.jsx)(r.p,{children:"Brave brand lift studies consist of pre-post research polls conducted via Brave to help advertisers better measure the impact of their ad campaigns beyond media metrics like impressions or clicks. Studies typically measure brand awareness or consideration, but can also measure growth in product understanding or other effects based on paid media spend with Brave."}),"\n",(0,t.jsx)(r.p,{children:"Prior to campaign launch, advertisers provide Brave with a series of questions structured into a survey and distributed via Brave Ads to a targeting profile that matches the ad campaign. After the campaign, the same set of questions (and additional questions that measure ad recall) will be fielded."}),"\n",(0,t.jsx)(r.p,{children:"The pre- and post-campaign survey results are compared to gauge the impact of the advertising. Here are some examples of questions that may be fielded during a study:"}),"\n",(0,t.jsxs)(r.ul,{children:["\n",(0,t.jsxs)(r.li,{children:[(0,t.jsx)(r.strong,{children:"Brand awareness"}),": Have you heard of \u201cadvertiser name\u201d before?"]}),"\n",(0,t.jsxs)(r.li,{children:[(0,t.jsx)(r.strong,{children:"Ad recall"}),": Have you seen an ad for \u201cadvertiser name\u201d in the past week?"]}),"\n",(0,t.jsxs)(r.li,{children:[(0,t.jsx)(r.strong,{children:"Product consideration"}),": How likely are you to shop for \u201cproduct name\u201d in the next several months?"]}),"\n"]}),"\n",(0,t.jsx)(r.p,{children:"Studies can run independent of spend for a fixed cost, but may also be included as a bonus on a per-campaign basis for spends above a specified threshold. Get in touch with our sales team to learn more."})]})}function h(e={}){const{wrapper:r}={...(0,i.a)(),...e.components};return r?(0,t.jsx)(r,{...e,children:(0,t.jsx)(c,{...e})}):c(e)}},1151:(e,r,n)=>{n.d(r,{Z:()=>o,a:()=>s});var t=n(7294);const i={},a=t.createContext(i);function s(e){const r=t.useContext(a);return t.useMemo((function(){return"function"==typeof e?e(r):{...r,...e}}),[r,e])}function o(e){let r;return r=e.disableParentContext?"function"==typeof e.components?e.components(i):e.components||i:s(e.components),t.createElement(a.Provider,{value:r},e.children)}}}]); \ No newline at end of file diff --git a/assets/js/624d3742.65ebed5f.js b/assets/js/624d3742.db6bfa5d.js similarity index 82% rename from assets/js/624d3742.65ebed5f.js rename to assets/js/624d3742.db6bfa5d.js index 60104721..290d8b49 100644 --- a/assets/js/624d3742.65ebed5f.js +++ b/assets/js/624d3742.db6bfa5d.js @@ -1 +1 @@ -"use strict";(self.webpackChunkbrave_ads_docs=self.webpackChunkbrave_ads_docs||[]).push([[90],{2053:(e,i,n)=>{n.r(i),n.d(i,{assets:()=>l,contentTitle:()=>a,default:()=>h,frontMatter:()=>r,metadata:()=>o,toc:()=>c});var t=n(5893),s=n(1151);const r={sidebar_position:3},a="Notification Ads",o={id:"ad-placements/brave-browser/notification",title:"Notification Ads",description:"Notification ads feature a title and short CTA; clicks drive users to the advertiser\u2019s desired landing page. Ads are served over content at the browser level, not on web pages, within videos, or any of the more obtrusive practices of traditional display ads.",source:"@site/docs/ad-placements/brave-browser/notification.md",sourceDirName:"ad-placements/brave-browser",slug:"/ad-placements/brave-browser/notification",permalink:"/ad-placements/brave-browser/notification",draft:!1,unlisted:!1,tags:[],version:"current",sidebarPosition:3,frontMatter:{sidebar_position:3},sidebar:"tutorialSidebar",previous:{title:"Newsfeed Ads",permalink:"/ad-placements/brave-browser/news"},next:{title:"Create an account",permalink:"/getting-started/create-account"}},l={},c=[{value:"Ad requirements",id:"ad-requirements",level:3},{value:"Available targeting",id:"available-targeting",level:3},{value:"Pricing",id:"pricing",level:3},{value:"Best practices",id:"best-practices",level:3}];function d(e){const i={h1:"h1",h3:"h3",li:"li",p:"p",strong:"strong",ul:"ul",...(0,s.a)(),...e.components};return(0,t.jsxs)(t.Fragment,{children:[(0,t.jsx)(i.h1,{id:"notification-ads",children:"Notification Ads"}),"\n",(0,t.jsx)(i.p,{children:"Notification ads feature a title and short CTA; clicks drive users to the advertiser\u2019s desired landing page. Ads are served over content at the browser level, not on web pages, within videos, or any of the more obtrusive practices of traditional display ads."}),"\n",(0,t.jsx)(i.p,{children:"This unit is an ideal addition for advertisers looking to add engagement, quality site traffic, or acquisition drivers to paid marketing campaigns. Notification ads appear only to those who've opted in to seeing them. This makes them the surface that reaches the most discerning\u2014and engaged\u2014audience in the Brave ecosystem."}),"\n",(0,t.jsx)(i.h3,{id:"ad-requirements",children:"Ad requirements"}),"\n",(0,t.jsxs)(i.ul,{children:["\n",(0,t.jsxs)(i.li,{children:["Ad copy","\n",(0,t.jsxs)(i.ul,{children:["\n",(0,t.jsx)(i.li,{children:"Title: 30 character limit, must include brand name"}),"\n",(0,t.jsx)(i.li,{children:"Body: 60 character limit, for key messaging/value proposition/call to action"}),"\n"]}),"\n"]}),"\n",(0,t.jsxs)(i.li,{children:["Click-through URL","\n",(0,t.jsxs)(i.ul,{children:["\n",(0,t.jsx)(i.li,{children:"No redirects/URL shortening"}),"\n"]}),"\n"]}),"\n"]}),"\n",(0,t.jsx)(i.h3,{id:"available-targeting",children:"Available targeting"}),"\n",(0,t.jsxs)(i.ul,{children:["\n",(0,t.jsxs)(i.li,{children:["By device","\n",(0,t.jsxs)(i.ul,{children:["\n",(0,t.jsx)(i.li,{children:"MacOS, Windows, Linux, Android, iOS"}),"\n"]}),"\n"]}),"\n",(0,t.jsxs)(i.li,{children:["By country","\n",(0,t.jsxs)(i.ul,{children:["\n",(0,t.jsx)(i.li,{children:"State level targeting available in USA"}),"\n"]}),"\n"]}),"\n",(0,t.jsx)(i.li,{children:"Contextual IAB standard segments"}),"\n",(0,t.jsxs)(i.li,{children:["Custom segments ",(0,t.jsx)(i.strong,{children:"(Managed Service only)"})]}),"\n"]}),"\n",(0,t.jsx)(i.h3,{id:"pricing",children:"Pricing"}),"\n",(0,t.jsxs)(i.ul,{children:["\n",(0,t.jsx)(i.li,{children:"CPM"}),"\n",(0,t.jsx)(i.li,{children:"CPC"}),"\n",(0,t.jsx)(i.li,{children:"CPSV (Per site-visit)"}),"\n"]}),"\n",(0,t.jsx)(i.h3,{id:"best-practices",children:"Best practices"}),"\n",(0,t.jsxs)(i.ul,{children:["\n",(0,t.jsx)(i.li,{children:'Add context to your title for clarity, e.g.\u201cMasterclass. Learn from the best."'}),"\n",(0,t.jsx)(i.li,{children:"Use unique landing pages such as \u201cadvertiser.com/brave\u201d to make measurement easier"}),"\n",(0,t.jsx)(i.li,{children:"Use multiple versions of ad creative for testing"}),"\n",(0,t.jsx)(i.li,{children:"Use a specific call to action: \u201cLearn More,\u201d \u201cTry Now,\u201d \u201cBuy Now,\u201d \u201cSign Up,\u201d etc."}),"\n",(0,t.jsx)(i.li,{children:"Use emojis to help tell your brand\u2019s story with fewer characters"}),"\n",(0,t.jsx)(i.li,{children:"Vary copy to appeal to different audiences or product features"}),"\n",(0,t.jsx)(i.li,{children:"Share wisdom, Brave users love to learn"}),"\n",(0,t.jsx)(i.li,{children:"No click-bait headlines"}),"\n",(0,t.jsx)(i.li,{children:"No claims of high returns on investments (APY/APR)"}),"\n",(0,t.jsx)(i.li,{children:"No all-uppercase lettering"}),"\n",(0,t.jsx)(i.li,{children:"No profanity, nudity, violence, or illicit substances"}),"\n",(0,t.jsx)(i.li,{children:"No redirect URLS (ads must direct to your owned domain or social media)"}),"\n"]})]})}function h(e={}){const{wrapper:i}={...(0,s.a)(),...e.components};return i?(0,t.jsx)(i,{...e,children:(0,t.jsx)(d,{...e})}):d(e)}},1151:(e,i,n)=>{n.d(i,{Z:()=>o,a:()=>a});var t=n(7294);const s={},r=t.createContext(s);function a(e){const i=t.useContext(r);return t.useMemo((function(){return"function"==typeof e?e(i):{...i,...e}}),[i,e])}function o(e){let i;return i=e.disableParentContext?"function"==typeof e.components?e.components(s):e.components||s:a(e.components),t.createElement(r.Provider,{value:i},e.children)}}}]); \ No newline at end of file +"use strict";(self.webpackChunkbrave_ads_docs=self.webpackChunkbrave_ads_docs||[]).push([[90],{2053:(e,i,n)=>{n.r(i),n.d(i,{assets:()=>l,contentTitle:()=>a,default:()=>h,frontMatter:()=>r,metadata:()=>o,toc:()=>c});var t=n(5893),s=n(1151);const r={sidebar_position:3},a="Notification Ads",o={id:"ad-placements/brave-browser/notification",title:"Notification Ads",description:"Notification ads feature a title and short CTA; clicks drive users to the advertiser\u2019s desired landing page. Ads are served over content at the browser level, not on web pages, within videos, or any of the more obtrusive practices of traditional display ads.",source:"@site/docs/ad-placements/brave-browser/notification.md",sourceDirName:"ad-placements/brave-browser",slug:"/ad-placements/brave-browser/notification",permalink:"/ad-placements/brave-browser/notification",draft:!1,unlisted:!1,tags:[],version:"current",sidebarPosition:3,frontMatter:{sidebar_position:3},sidebar:"tutorialSidebar",previous:{title:"Newsfeed Ads",permalink:"/ad-placements/brave-browser/news"},next:{title:"Create an account",permalink:"/getting-started/create-account"}},l={},c=[{value:"Ad requirements",id:"ad-requirements",level:3},{value:"Available targeting",id:"available-targeting",level:3},{value:"Pricing",id:"pricing",level:3},{value:"Best practices",id:"best-practices",level:3}];function d(e){const i={h1:"h1",h3:"h3",li:"li",p:"p",strong:"strong",ul:"ul",...(0,s.a)(),...e.components};return(0,t.jsxs)(t.Fragment,{children:[(0,t.jsx)(i.h1,{id:"notification-ads",children:"Notification Ads"}),"\n",(0,t.jsx)(i.p,{children:"Notification ads feature a title and short CTA; clicks drive users to the advertiser\u2019s desired landing page. Ads are served over content at the browser level, not on web pages, within videos, or any of the more obtrusive practices of traditional display ads."}),"\n",(0,t.jsx)(i.p,{children:"This unit is an ideal addition for advertisers looking to add engagement, quality site traffic, or acquisition drivers to paid marketing campaigns. Notification ads appear only to those who've opted in to seeing them. This makes them the surface that reaches the most discerning\u2014and engaged\u2014audience in the Brave ecosystem."}),"\n",(0,t.jsx)(i.h3,{id:"ad-requirements",children:"Ad requirements"}),"\n",(0,t.jsxs)(i.ul,{children:["\n",(0,t.jsxs)(i.li,{children:["Ad copy","\n",(0,t.jsxs)(i.ul,{children:["\n",(0,t.jsx)(i.li,{children:"Title: 30 character limit, must include brand name"}),"\n",(0,t.jsx)(i.li,{children:"Body: 60 character limit, for key messaging/value proposition/call to action"}),"\n"]}),"\n"]}),"\n",(0,t.jsxs)(i.li,{children:["Click-through URL","\n",(0,t.jsxs)(i.ul,{children:["\n",(0,t.jsx)(i.li,{children:"No redirects/URL shortening"}),"\n"]}),"\n"]}),"\n"]}),"\n",(0,t.jsx)(i.h3,{id:"available-targeting",children:"Available targeting"}),"\n",(0,t.jsxs)(i.ul,{children:["\n",(0,t.jsxs)(i.li,{children:["By device","\n",(0,t.jsxs)(i.ul,{children:["\n",(0,t.jsx)(i.li,{children:"MacOS, Windows, Linux, Android, iOS"}),"\n"]}),"\n"]}),"\n",(0,t.jsxs)(i.li,{children:["By country","\n",(0,t.jsxs)(i.ul,{children:["\n",(0,t.jsx)(i.li,{children:"State level targeting available in USA"}),"\n"]}),"\n"]}),"\n",(0,t.jsx)(i.li,{children:"Contextual IAB standard segments"}),"\n",(0,t.jsxs)(i.li,{children:["Custom segments ",(0,t.jsx)(i.strong,{children:"(Managed Service only)"})]}),"\n"]}),"\n",(0,t.jsx)(i.h3,{id:"pricing",children:"Pricing"}),"\n",(0,t.jsxs)(i.ul,{children:["\n",(0,t.jsx)(i.li,{children:"CPM"}),"\n",(0,t.jsx)(i.li,{children:"CPC"}),"\n",(0,t.jsx)(i.li,{children:"CPSV (Per site-visit)"}),"\n"]}),"\n",(0,t.jsx)(i.h3,{id:"best-practices",children:"Best practices"}),"\n",(0,t.jsxs)(i.ul,{children:["\n",(0,t.jsx)(i.li,{children:'Add context to your title for clarity, e.g.\u201cMasterclass. Learn from the best."'}),"\n",(0,t.jsx)(i.li,{children:"Use unique landing pages such as \u201cadvertiser.com/brave\u201d to make measurement easier"}),"\n",(0,t.jsx)(i.li,{children:"Use multiple versions of ad creative for testing"}),"\n",(0,t.jsx)(i.li,{children:"Use a specific call to action: \u201cLearn More,\u201d \u201cTry Now,\u201d \u201cBuy Now,\u201d \u201cSign Up,\u201d etc."}),"\n",(0,t.jsx)(i.li,{children:"Use emojis to help tell your brand\u2019s story with fewer characters"}),"\n",(0,t.jsx)(i.li,{children:"Vary copy to appeal to different audiences or product features"}),"\n",(0,t.jsx)(i.li,{children:"Share wisdom, Brave users love to learn"}),"\n",(0,t.jsx)(i.li,{children:"No clickbait headlines"}),"\n",(0,t.jsx)(i.li,{children:"No claims of high returns on investments (APY/APR)"}),"\n",(0,t.jsx)(i.li,{children:"No all-uppercase lettering"}),"\n",(0,t.jsx)(i.li,{children:"No profanity, nudity, violence, or illicit substances"}),"\n",(0,t.jsx)(i.li,{children:"No redirect URLS (ads must direct to your owned domain or social media)"}),"\n"]})]})}function h(e={}){const{wrapper:i}={...(0,s.a)(),...e.components};return i?(0,t.jsx)(i,{...e,children:(0,t.jsx)(d,{...e})}):d(e)}},1151:(e,i,n)=>{n.d(i,{Z:()=>o,a:()=>a});var t=n(7294);const s={},r=t.createContext(s);function a(e){const i=t.useContext(r);return t.useMemo((function(){return"function"==typeof e?e(i):{...i,...e}}),[i,e])}function o(e){let i;return i=e.disableParentContext?"function"==typeof e.components?e.components(s):e.components||s:a(e.components),t.createElement(r.Provider,{value:i},e.children)}}}]); \ No newline at end of file diff --git a/assets/js/935f2afb.d396038d.js b/assets/js/935f2afb.657ef4da.js similarity index 99% rename from assets/js/935f2afb.d396038d.js rename to assets/js/935f2afb.657ef4da.js index fdce73cd..a77a1065 100644 --- a/assets/js/935f2afb.d396038d.js +++ b/assets/js/935f2afb.657ef4da.js @@ -1 +1 @@ -"use strict";(self.webpackChunkbrave_ads_docs=self.webpackChunkbrave_ads_docs||[]).push([[53],{1109:e=>{e.exports=JSON.parse('{"pluginId":"default","version":"current","label":"Next","banner":null,"badge":false,"noIndex":false,"className":"docs-version-current","isLast":true,"docsSidebars":{"tutorialSidebar":[{"type":"link","label":"Introduction to Brave Ads","href":"/","docId":"intro","unlisted":false},{"type":"category","label":"Ad Placements","collapsible":true,"collapsed":true,"items":[{"type":"category","label":"Brave Search","collapsible":true,"collapsed":true,"items":[{"type":"link","label":"Search keyword ads","href":"/ad-placements/brave-search/keyword","docId":"ad-placements/brave-search/keyword","unlisted":false}]},{"type":"category","label":"Brave Browser","collapsible":true,"collapsed":true,"items":[{"type":"link","label":"New Tab Takeover","href":"/ad-placements/brave-browser/ntt","docId":"ad-placements/brave-browser/ntt","unlisted":false},{"type":"link","label":"Newsfeed Ads","href":"/ad-placements/brave-browser/news","docId":"ad-placements/brave-browser/news","unlisted":false},{"type":"link","label":"Notification Ads","href":"/ad-placements/brave-browser/notification","docId":"ad-placements/brave-browser/notification","unlisted":false}]}]},{"type":"category","label":"Getting Started","collapsible":true,"collapsed":true,"items":[{"type":"link","label":"Create an account","href":"/getting-started/create-account","docId":"getting-started/create-account","unlisted":false},{"type":"link","label":"Create a campaign","href":"/getting-started/create-a-campaign","docId":"getting-started/create-a-campaign","unlisted":false},{"type":"link","label":"Create an Ad","href":"/getting-started/create-an-ad","docId":"getting-started/create-an-ad","unlisted":false},{"type":"link","label":"Create An Ad Set","href":"/getting-started/create-an-ad-set","docId":"getting-started/create-an-ad-set","unlisted":false},{"type":"link","label":"Launch Your Campaign","href":"/getting-started/launch-your-campaign","docId":"getting-started/launch-your-campaign","unlisted":false}]},{"type":"category","label":"Campaign Performance","collapsible":true,"collapsed":true,"items":[{"type":"link","label":"Audience targeting in a privacy-first environment","href":"/campaign-performance/targeting","docId":"campaign-performance/targeting","unlisted":false},{"type":"link","label":"Reporting in a privacy-first environment","href":"/campaign-performance/reporting","docId":"campaign-performance/reporting","unlisted":false}]},{"type":"category","label":"Account Management","collapsible":true,"collapsed":true,"items":[{"type":"link","label":"Billing","href":"/account-management/billing","docId":"account-management/billing","unlisted":false},{"type":"link","label":"Managing Users","href":"/account-management/managing-users","docId":"account-management/managing-users","unlisted":false}]},{"type":"link","label":"Policies and Restrictions","href":"/policies","docId":"policies","unlisted":false}]},"docs":{"account-management/billing":{"id":"account-management/billing","title":"Billing","description":"By default, all ad campaigns globally will be billed in USD.","sidebar":"tutorialSidebar"},"account-management/managing-users":{"id":"account-management/managing-users","title":"Managing Users","description":"To add new users to your advertiser account, please email adops@brave.com from the same email address you used to set up your account and our team will be happy to help with adding additional users.","sidebar":"tutorialSidebar"},"ad-placements/brave-browser/news":{"id":"ad-placements/brave-browser/news","title":"Newsfeed Ads","description":"Brave News is a private, customizable news feed that appears in every new tab page of the Brave browser. Advertisers can insert paid native display placements that appear similar to the images and snippets shown in the news feed.","sidebar":"tutorialSidebar"},"ad-placements/brave-browser/notification":{"id":"ad-placements/brave-browser/notification","title":"Notification Ads","description":"Notification ads feature a title and short CTA; clicks drive users to the advertiser\u2019s desired landing page. Ads are served over content at the browser level, not on web pages, within videos, or any of the more obtrusive practices of traditional display ads.","sidebar":"tutorialSidebar"},"ad-placements/brave-browser/ntt":{"id":"ad-placements/brave-browser/ntt","title":"New Tab Takeover","description":"Available only via Managed Service buys","sidebar":"tutorialSidebar"},"ad-placements/brave-search/keyword":{"id":"ad-placements/brave-search/keyword","title":"Search keyword ads","description":"Available only via Managed Service buys","sidebar":"tutorialSidebar"},"campaign-performance/reporting":{"id":"campaign-performance/reporting","title":"Reporting in a privacy-first environment","description":"Brave Ads is built from the ground up to support the highest privacy standards. By default, the Brave browser blocks third-party tracking including Google Analytics, Adobe Analytics, and other third-party reporting and measurement vendors. While Brave Ads respects (and does not collect) user data, it also gives advertisers useful, granular reporting on campaign performance data in a simple, easy-to-read dashboard. It also enables marketers to see campaign performance using their own reporting systems.","sidebar":"tutorialSidebar"},"campaign-performance/targeting":{"id":"campaign-performance/targeting","title":"Audience targeting in a privacy-first environment","description":"Brave has pioneered a new breed of privacy-respecting targeting that is matched directly on the user\u2019s device (aka \u201cclient-side\u201d), without any personal data phoning home to Brave\u2019s servers.\xa0 To achieve targeting at scale in a privacy-respecting capacity, Brave Ads uses on-device machine learning to anonymously match users to relevant ads. The system is built by leading privacy engineers with a range of cryptographic technologies that ensure that no personally-identifiable data ever leaves the user\u2019s device. Contrary to other major ad tech providers who suck up as much personal data as they can, Brave only ever sees anonymous data.","sidebar":"tutorialSidebar"},"getting-started/create-a-campaign":{"id":"getting-started/create-a-campaign","title":"Create a campaign","description":"To get started, select the \u201cNew Campaign\u201d button in the top right hand corner of Brave Ads Manager and fill out the required fields. The campaign level is where you will set the following parameters:","sidebar":"tutorialSidebar"},"getting-started/create-account":{"id":"getting-started/create-account","title":"Create an account","description":"To create an account, visit ads.brave.com and fill out the requested business information. All new advertiser accounts go through manual approval by the Brave team, and are typically processed within 48 hours. Please allow up to 72 hours before contacting support about account activation.","sidebar":"tutorialSidebar"},"getting-started/create-an-ad":{"id":"getting-started/create-an-ad","title":"Create an Ad","description":"There are two ways to create an ad in Brave Ads Manager:","sidebar":"tutorialSidebar"},"getting-started/create-an-ad-set":{"id":"getting-started/create-an-ad-set","title":"Create An Ad Set","description":"After you\u2019ve set basic parameters for your campaign, you\u2019ll need to further define the targeting and delivery parameters of your ads. You can set up multiple ad sets within a campaign, for example, when you wish to target different ads to different device types or contextual segments. The ad set level is where you will set the following parameters:","sidebar":"tutorialSidebar"},"getting-started/launch-your-campaign":{"id":"getting-started/launch-your-campaign","title":"Launch Your Campaign","description":"Once you\u2019ve set campaign, ad set, and ad parameters, you\u2019re ready to top-up your account with a dollar balance and launch your campaign. Brave accepts USD and BAT.","sidebar":"tutorialSidebar"},"intro":{"id":"intro","title":"Introduction to Brave Ads","description":"Brave Ads are first-party ad placements available throughout Brave, the privacy-first Web browser, Brave Search, the world\u2019s fastest growing independent search engine.","sidebar":"tutorialSidebar"},"policies":{"id":"policies","title":"Policies and Restrictions","description":"Policies","sidebar":"tutorialSidebar"}}}')}}]); \ No newline at end of file +"use strict";(self.webpackChunkbrave_ads_docs=self.webpackChunkbrave_ads_docs||[]).push([[53],{1109:e=>{e.exports=JSON.parse('{"pluginId":"default","version":"current","label":"Next","banner":null,"badge":false,"noIndex":false,"className":"docs-version-current","isLast":true,"docsSidebars":{"tutorialSidebar":[{"type":"link","label":"Introduction to Brave Ads","href":"/","docId":"intro","unlisted":false},{"type":"category","label":"Ad Placements","collapsible":true,"collapsed":true,"items":[{"type":"category","label":"Brave Search","collapsible":true,"collapsed":true,"items":[{"type":"link","label":"Search keyword ads","href":"/ad-placements/brave-search/keyword","docId":"ad-placements/brave-search/keyword","unlisted":false}]},{"type":"category","label":"Brave Browser","collapsible":true,"collapsed":true,"items":[{"type":"link","label":"New Tab Takeover","href":"/ad-placements/brave-browser/ntt","docId":"ad-placements/brave-browser/ntt","unlisted":false},{"type":"link","label":"Newsfeed Ads","href":"/ad-placements/brave-browser/news","docId":"ad-placements/brave-browser/news","unlisted":false},{"type":"link","label":"Notification Ads","href":"/ad-placements/brave-browser/notification","docId":"ad-placements/brave-browser/notification","unlisted":false}]}]},{"type":"category","label":"Getting Started","collapsible":true,"collapsed":true,"items":[{"type":"link","label":"Create an account","href":"/getting-started/create-account","docId":"getting-started/create-account","unlisted":false},{"type":"link","label":"Create a campaign","href":"/getting-started/create-a-campaign","docId":"getting-started/create-a-campaign","unlisted":false},{"type":"link","label":"Create an Ad","href":"/getting-started/create-an-ad","docId":"getting-started/create-an-ad","unlisted":false},{"type":"link","label":"Create An Ad Set","href":"/getting-started/create-an-ad-set","docId":"getting-started/create-an-ad-set","unlisted":false},{"type":"link","label":"Launch Your Campaign","href":"/getting-started/launch-your-campaign","docId":"getting-started/launch-your-campaign","unlisted":false}]},{"type":"category","label":"Campaign Performance","collapsible":true,"collapsed":true,"items":[{"type":"link","label":"Audience targeting in a privacy-first environment","href":"/campaign-performance/targeting","docId":"campaign-performance/targeting","unlisted":false},{"type":"link","label":"Reporting in a privacy-first environment","href":"/campaign-performance/reporting","docId":"campaign-performance/reporting","unlisted":false}]},{"type":"category","label":"Account Management","collapsible":true,"collapsed":true,"items":[{"type":"link","label":"Billing","href":"/account-management/billing","docId":"account-management/billing","unlisted":false},{"type":"link","label":"Managing Users","href":"/account-management/managing-users","docId":"account-management/managing-users","unlisted":false}]},{"type":"link","label":"Policies and Restrictions","href":"/policies","docId":"policies","unlisted":false}]},"docs":{"account-management/billing":{"id":"account-management/billing","title":"Billing","description":"By default, all ad campaigns globally will be billed in USD.","sidebar":"tutorialSidebar"},"account-management/managing-users":{"id":"account-management/managing-users","title":"Managing Users","description":"To add new users to your advertiser account, please email adops@brave.com from the same email address you used to set up your account and our team will be happy to help with adding additional users.","sidebar":"tutorialSidebar"},"ad-placements/brave-browser/news":{"id":"ad-placements/brave-browser/news","title":"Newsfeed Ads","description":"Brave News is a private, customizable news feed that appears in every new tab page of the Brave browser. Advertisers can insert paid native display placements that appear similar to the images and snippets shown in the news feed.","sidebar":"tutorialSidebar"},"ad-placements/brave-browser/notification":{"id":"ad-placements/brave-browser/notification","title":"Notification Ads","description":"Notification ads feature a title and short CTA; clicks drive users to the advertiser\u2019s desired landing page. Ads are served over content at the browser level, not on web pages, within videos, or any of the more obtrusive practices of traditional display ads.","sidebar":"tutorialSidebar"},"ad-placements/brave-browser/ntt":{"id":"ad-placements/brave-browser/ntt","title":"New Tab Takeover","description":"Available only via Managed Service buys","sidebar":"tutorialSidebar"},"ad-placements/brave-search/keyword":{"id":"ad-placements/brave-search/keyword","title":"Search keyword ads","description":"Available only via Managed Service buys","sidebar":"tutorialSidebar"},"campaign-performance/reporting":{"id":"campaign-performance/reporting","title":"Reporting in a privacy-first environment","description":"Brave Ads is built from the ground up to support the highest privacy standards. By default, the Brave browser blocks third-party tracking including Google Analytics, Adobe Analytics, and other third-party reporting and measurement vendors. While Brave Ads respects (and does not collect) user data, it also gives advertisers useful, granular reporting on campaign performance data in a simple, easy-to-read dashboard. It also enables marketers to see campaign performance using their own reporting systems.","sidebar":"tutorialSidebar"},"campaign-performance/targeting":{"id":"campaign-performance/targeting","title":"Audience targeting in a privacy-first environment","description":"Brave has pioneered a new breed of privacy-respecting targeting that is matched directly on the user\u2019s device (aka \u201cclient-side\u201d), without any personal data phoning home to Brave\u2019s servers.\xa0 To achieve targeting at scale in a privacy-respecting capacity, Brave Ads uses on-device machine learning to anonymously match users to relevant ads. The system is built by leading privacy engineers with a range of cryptographic technologies that ensure that no personally-identifiable data ever leaves the user\u2019s device. Contrary to other major ad tech providers who suck up as much personal data as they can, Brave only ever sees anonymous data.","sidebar":"tutorialSidebar"},"getting-started/create-a-campaign":{"id":"getting-started/create-a-campaign","title":"Create a campaign","description":"To get started, select the \u201cNew Campaign\u201d button in the top right hand corner of Brave Ads Manager and fill out the required fields. The campaign level is where you will set the following parameters:","sidebar":"tutorialSidebar"},"getting-started/create-account":{"id":"getting-started/create-account","title":"Create an account","description":"To create an account, visit ads.brave.com and fill out the requested business information. All new advertiser accounts go through manual approval by the Brave team, and are typically processed within 48 hours. Please allow up to 72 hours before contacting support about account activation.","sidebar":"tutorialSidebar"},"getting-started/create-an-ad":{"id":"getting-started/create-an-ad","title":"Create an Ad","description":"There are two ways to create an ad in Brave Ads Manager:","sidebar":"tutorialSidebar"},"getting-started/create-an-ad-set":{"id":"getting-started/create-an-ad-set","title":"Create An Ad Set","description":"After you\u2019ve set basic parameters for your campaign, you\u2019ll need to further define the targeting and delivery parameters of your ads. You can set up multiple ad sets within a campaign, for example, when you wish to target different ads to different device types or contextual segments. The ad set level is where you will set the following parameters:","sidebar":"tutorialSidebar"},"getting-started/launch-your-campaign":{"id":"getting-started/launch-your-campaign","title":"Launch Your Campaign","description":"Once you\u2019ve set campaign, ad set, and ad parameters, you\u2019re ready to top up your account with a dollar balance and launch your campaign. Brave accepts USD and BAT.","sidebar":"tutorialSidebar"},"intro":{"id":"intro","title":"Introduction to Brave Ads","description":"Brave Ads are first-party ad placements available throughout Brave, the privacy-first Web browser, Brave Search, the world\u2019s fastest growing independent search engine.","sidebar":"tutorialSidebar"},"policies":{"id":"policies","title":"Policies and Restrictions","description":"Policies","sidebar":"tutorialSidebar"}}}')}}]); \ No newline at end of file diff --git a/assets/js/c7509056.d6ed5312.js b/assets/js/c7509056.468fe4c8.js similarity index 93% rename from assets/js/c7509056.d6ed5312.js rename to assets/js/c7509056.468fe4c8.js index 9ee70f92..2dda3ad5 100644 --- a/assets/js/c7509056.d6ed5312.js +++ b/assets/js/c7509056.468fe4c8.js @@ -1 +1 @@ -"use strict";(self.webpackChunkbrave_ads_docs=self.webpackChunkbrave_ads_docs||[]).push([[678],{3283:(t,e,a)=>{a.r(e),a.d(e,{assets:()=>s,contentTitle:()=>c,default:()=>p,frontMatter:()=>o,metadata:()=>i,toc:()=>u});var n=a(5893),r=a(1151);const o={sidebar_position:5},c="Launch Your Campaign",i={id:"getting-started/launch-your-campaign",title:"Launch Your Campaign",description:"Once you\u2019ve set campaign, ad set, and ad parameters, you\u2019re ready to top-up your account with a dollar balance and launch your campaign. Brave accepts USD and BAT.",source:"@site/docs/getting-started/launch-your-campaign.md",sourceDirName:"getting-started",slug:"/getting-started/launch-your-campaign",permalink:"/getting-started/launch-your-campaign",draft:!1,unlisted:!1,tags:[],version:"current",sidebarPosition:5,frontMatter:{sidebar_position:5},sidebar:"tutorialSidebar",previous:{title:"Create An Ad Set",permalink:"/getting-started/create-an-ad-set"},next:{title:"Audience targeting in a privacy-first environment",permalink:"/campaign-performance/targeting"}},s={},u=[];function d(t){const e={h1:"h1",p:"p",...(0,r.a)(),...t.components};return(0,n.jsxs)(n.Fragment,{children:[(0,n.jsx)(e.h1,{id:"launch-your-campaign",children:"Launch Your Campaign"}),"\n",(0,n.jsx)(e.p,{children:"Once you\u2019ve set campaign, ad set, and ad parameters, you\u2019re ready to top-up your account with a dollar balance and launch your campaign. Brave accepts USD and BAT."})]})}function p(t={}){const{wrapper:e}={...(0,r.a)(),...t.components};return e?(0,n.jsx)(e,{...t,children:(0,n.jsx)(d,{...t})}):d(t)}},1151:(t,e,a)=>{a.d(e,{Z:()=>i,a:()=>c});var n=a(7294);const r={},o=n.createContext(r);function c(t){const e=n.useContext(o);return n.useMemo((function(){return"function"==typeof t?t(e):{...e,...t}}),[e,t])}function i(t){let e;return e=t.disableParentContext?"function"==typeof t.components?t.components(r):t.components||r:c(t.components),n.createElement(o.Provider,{value:e},t.children)}}}]); \ No newline at end of file +"use strict";(self.webpackChunkbrave_ads_docs=self.webpackChunkbrave_ads_docs||[]).push([[678],{3283:(t,e,a)=>{a.r(e),a.d(e,{assets:()=>s,contentTitle:()=>c,default:()=>p,frontMatter:()=>o,metadata:()=>i,toc:()=>u});var n=a(5893),r=a(1151);const o={sidebar_position:5},c="Launch Your Campaign",i={id:"getting-started/launch-your-campaign",title:"Launch Your Campaign",description:"Once you\u2019ve set campaign, ad set, and ad parameters, you\u2019re ready to top up your account with a dollar balance and launch your campaign. Brave accepts USD and BAT.",source:"@site/docs/getting-started/launch-your-campaign.md",sourceDirName:"getting-started",slug:"/getting-started/launch-your-campaign",permalink:"/getting-started/launch-your-campaign",draft:!1,unlisted:!1,tags:[],version:"current",sidebarPosition:5,frontMatter:{sidebar_position:5},sidebar:"tutorialSidebar",previous:{title:"Create An Ad Set",permalink:"/getting-started/create-an-ad-set"},next:{title:"Audience targeting in a privacy-first environment",permalink:"/campaign-performance/targeting"}},s={},u=[];function d(t){const e={h1:"h1",p:"p",...(0,r.a)(),...t.components};return(0,n.jsxs)(n.Fragment,{children:[(0,n.jsx)(e.h1,{id:"launch-your-campaign",children:"Launch Your Campaign"}),"\n",(0,n.jsx)(e.p,{children:"Once you\u2019ve set campaign, ad set, and ad parameters, you\u2019re ready to top up your account with a dollar balance and launch your campaign. Brave accepts USD and BAT."})]})}function p(t={}){const{wrapper:e}={...(0,r.a)(),...t.components};return e?(0,n.jsx)(e,{...t,children:(0,n.jsx)(d,{...t})}):d(t)}},1151:(t,e,a)=>{a.d(e,{Z:()=>i,a:()=>c});var n=a(7294);const r={},o=n.createContext(r);function c(t){const e=n.useContext(o);return n.useMemo((function(){return"function"==typeof t?t(e):{...e,...t}}),[e,t])}function i(t){let e;return e=t.disableParentContext?"function"==typeof t.components?t.components(r):t.components||r:c(t.components),n.createElement(o.Provider,{value:e},t.children)}}}]); \ No newline at end of file diff --git a/assets/js/runtime~main.9ce4298d.js b/assets/js/runtime~main.9ce4298d.js deleted file mode 100644 index f9b410a7..00000000 --- a/assets/js/runtime~main.9ce4298d.js +++ /dev/null @@ -1 +0,0 @@ -(()=>{"use strict";var e,t,r,a,o,f={},n={};function c(e){var t=n[e];if(void 0!==t)return t.exports;var r=n[e]={id:e,loaded:!1,exports:{}};return f[e].call(r.exports,r,r.exports,c),r.loaded=!0,r.exports}c.m=f,c.c=n,e=[],c.O=(t,r,a,o)=>{if(!r){var f=1/0;for(u=0;u=o)&&Object.keys(c.O).every((e=>c.O[e](r[d])))?r.splice(d--,1):(n=!1,o0&&e[u-1][2]>o;u--)e[u]=e[u-1];e[u]=[r,a,o]},c.n=e=>{var t=e&&e.__esModule?()=>e.default:()=>e;return c.d(t,{a:t}),t},r=Object.getPrototypeOf?e=>Object.getPrototypeOf(e):e=>e.__proto__,c.t=function(e,a){if(1&a&&(e=this(e)),8&a)return e;if("object"==typeof e&&e){if(4&a&&e.__esModule)return e;if(16&a&&"function"==typeof e.then)return e}var o=Object.create(null);c.r(o);var f={};t=t||[null,r({}),r([]),r(r)];for(var n=2&a&&e;"object"==typeof n&&!~t.indexOf(n);n=r(n))Object.getOwnPropertyNames(n).forEach((t=>f[t]=()=>e[t]));return f.default=()=>e,c.d(o,f),o},c.d=(e,t)=>{for(var r in t)c.o(t,r)&&!c.o(e,r)&&Object.defineProperty(e,r,{enumerable:!0,get:t[r]})},c.f={},c.e=e=>Promise.all(Object.keys(c.f).reduce(((t,r)=>(c.f[r](e,t),t)),[])),c.u=e=>"assets/js/"+({14:"f3df7aa1",16:"01f027c4",53:"935f2afb",85:"1f391b9e",90:"624d3742",162:"0e4f3414",219:"1ec0a222",300:"c141a0c4",352:"17c7555b",359:"55290f28",368:"a94703ab",414:"393be207",418:"027df9b1",518:"a7bd4aaa",659:"cea79983",661:"5e95c892",671:"0e384e19",678:"c7509056",680:"812c6fd1",787:"e8c6197d",806:"96e679ab",838:"2448f671",869:"36637b6c",918:"17896441"}[e]||e)+"."+{14:"82051e3b",16:"0f301c94",53:"d396038d",85:"0ef52d65",90:"65ebed5f",162:"f8374772",219:"9dd85918",300:"07da58f1",352:"cb33f0c4",359:"db24101b",368:"4b3e6578",414:"f760212b",418:"d26a0b21",518:"3c300848",659:"398e9520",661:"9b302f5f",671:"92b10be8",674:"9b0ce740",678:"d6ed5312",680:"d02f9bba",772:"865f1690",787:"e60f9fdc",806:"bce317ec",838:"13a2c99c",869:"4eeefd16",918:"9dee1936"}[e]+".js",c.miniCssF=e=>{},c.g=function(){if("object"==typeof globalThis)return globalThis;try{return this||new Function("return this")()}catch(e){if("object"==typeof window)return window}}(),c.o=(e,t)=>Object.prototype.hasOwnProperty.call(e,t),a={},o="brave-ads-docs:",c.l=(e,t,r,f)=>{if(a[e])a[e].push(t);else{var n,d;if(void 0!==r)for(var i=document.getElementsByTagName("script"),u=0;u{n.onerror=n.onload=null,clearTimeout(s);var o=a[e];if(delete a[e],n.parentNode&&n.parentNode.removeChild(n),o&&o.forEach((e=>e(r))),t)return t(r)},s=setTimeout(l.bind(null,void 0,{type:"timeout",target:n}),12e4);n.onerror=l.bind(null,n.onerror),n.onload=l.bind(null,n.onload),d&&document.head.appendChild(n)}},c.r=e=>{"undefined"!=typeof Symbol&&Symbol.toStringTag&&Object.defineProperty(e,Symbol.toStringTag,{value:"Module"}),Object.defineProperty(e,"__esModule",{value:!0})},c.p="/",c.gca=function(e){return e={17896441:"918",f3df7aa1:"14","01f027c4":"16","935f2afb":"53","1f391b9e":"85","624d3742":"90","0e4f3414":"162","1ec0a222":"219",c141a0c4:"300","17c7555b":"352","55290f28":"359",a94703ab:"368","393be207":"414","027df9b1":"418",a7bd4aaa:"518",cea79983:"659","5e95c892":"661","0e384e19":"671",c7509056:"678","812c6fd1":"680",e8c6197d:"787","96e679ab":"806","2448f671":"838","36637b6c":"869"}[e]||e,c.p+c.u(e)},(()=>{var e={303:0,532:0};c.f.j=(t,r)=>{var a=c.o(e,t)?e[t]:void 0;if(0!==a)if(a)r.push(a[2]);else if(/^(303|532)$/.test(t))e[t]=0;else{var o=new Promise(((r,o)=>a=e[t]=[r,o]));r.push(a[2]=o);var f=c.p+c.u(t),n=new Error;c.l(f,(r=>{if(c.o(e,t)&&(0!==(a=e[t])&&(e[t]=void 0),a)){var o=r&&("load"===r.type?"missing":r.type),f=r&&r.target&&r.target.src;n.message="Loading chunk "+t+" failed.\n("+o+": "+f+")",n.name="ChunkLoadError",n.type=o,n.request=f,a[1](n)}}),"chunk-"+t,t)}},c.O.j=t=>0===e[t];var t=(t,r)=>{var a,o,f=r[0],n=r[1],d=r[2],i=0;if(f.some((t=>0!==e[t]))){for(a in n)c.o(n,a)&&(c.m[a]=n[a]);if(d)var u=d(c)}for(t&&t(r);i{"use strict";var e,t,r,a,o,f={},n={};function d(e){var t=n[e];if(void 0!==t)return t.exports;var r=n[e]={id:e,loaded:!1,exports:{}};return f[e].call(r.exports,r,r.exports,d),r.loaded=!0,r.exports}d.m=f,d.c=n,e=[],d.O=(t,r,a,o)=>{if(!r){var f=1/0;for(u=0;u=o)&&Object.keys(d.O).every((e=>d.O[e](r[c])))?r.splice(c--,1):(n=!1,o0&&e[u-1][2]>o;u--)e[u]=e[u-1];e[u]=[r,a,o]},d.n=e=>{var t=e&&e.__esModule?()=>e.default:()=>e;return d.d(t,{a:t}),t},r=Object.getPrototypeOf?e=>Object.getPrototypeOf(e):e=>e.__proto__,d.t=function(e,a){if(1&a&&(e=this(e)),8&a)return e;if("object"==typeof e&&e){if(4&a&&e.__esModule)return e;if(16&a&&"function"==typeof e.then)return e}var o=Object.create(null);d.r(o);var f={};t=t||[null,r({}),r([]),r(r)];for(var n=2&a&&e;"object"==typeof n&&!~t.indexOf(n);n=r(n))Object.getOwnPropertyNames(n).forEach((t=>f[t]=()=>e[t]));return f.default=()=>e,d.d(o,f),o},d.d=(e,t)=>{for(var r in t)d.o(t,r)&&!d.o(e,r)&&Object.defineProperty(e,r,{enumerable:!0,get:t[r]})},d.f={},d.e=e=>Promise.all(Object.keys(d.f).reduce(((t,r)=>(d.f[r](e,t),t)),[])),d.u=e=>"assets/js/"+({14:"f3df7aa1",16:"01f027c4",53:"935f2afb",85:"1f391b9e",90:"624d3742",162:"0e4f3414",219:"1ec0a222",300:"c141a0c4",352:"17c7555b",359:"55290f28",368:"a94703ab",414:"393be207",418:"027df9b1",518:"a7bd4aaa",659:"cea79983",661:"5e95c892",671:"0e384e19",678:"c7509056",680:"812c6fd1",787:"e8c6197d",806:"96e679ab",838:"2448f671",869:"36637b6c",918:"17896441"}[e]||e)+"."+{14:"82051e3b",16:"c1e2e36b",53:"657ef4da",85:"0ef52d65",90:"db6bfa5d",162:"e9b07af9",219:"92ec9a21",300:"07da58f1",352:"19b10245",359:"db24101b",368:"4b3e6578",414:"f760212b",418:"d26a0b21",518:"3c300848",659:"398e9520",661:"9b302f5f",671:"78167ebe",674:"9b0ce740",678:"468fe4c8",680:"d02f9bba",772:"865f1690",787:"e60f9fdc",806:"bce317ec",838:"13a2c99c",869:"13105c00",918:"9dee1936"}[e]+".js",d.miniCssF=e=>{},d.g=function(){if("object"==typeof globalThis)return globalThis;try{return this||new Function("return this")()}catch(e){if("object"==typeof window)return window}}(),d.o=(e,t)=>Object.prototype.hasOwnProperty.call(e,t),a={},o="brave-ads-docs:",d.l=(e,t,r,f)=>{if(a[e])a[e].push(t);else{var n,c;if(void 0!==r)for(var i=document.getElementsByTagName("script"),u=0;u{n.onerror=n.onload=null,clearTimeout(s);var o=a[e];if(delete a[e],n.parentNode&&n.parentNode.removeChild(n),o&&o.forEach((e=>e(r))),t)return t(r)},s=setTimeout(l.bind(null,void 0,{type:"timeout",target:n}),12e4);n.onerror=l.bind(null,n.onerror),n.onload=l.bind(null,n.onload),c&&document.head.appendChild(n)}},d.r=e=>{"undefined"!=typeof Symbol&&Symbol.toStringTag&&Object.defineProperty(e,Symbol.toStringTag,{value:"Module"}),Object.defineProperty(e,"__esModule",{value:!0})},d.p="/",d.gca=function(e){return e={17896441:"918",f3df7aa1:"14","01f027c4":"16","935f2afb":"53","1f391b9e":"85","624d3742":"90","0e4f3414":"162","1ec0a222":"219",c141a0c4:"300","17c7555b":"352","55290f28":"359",a94703ab:"368","393be207":"414","027df9b1":"418",a7bd4aaa:"518",cea79983:"659","5e95c892":"661","0e384e19":"671",c7509056:"678","812c6fd1":"680",e8c6197d:"787","96e679ab":"806","2448f671":"838","36637b6c":"869"}[e]||e,d.p+d.u(e)},(()=>{var e={303:0,532:0};d.f.j=(t,r)=>{var a=d.o(e,t)?e[t]:void 0;if(0!==a)if(a)r.push(a[2]);else if(/^(303|532)$/.test(t))e[t]=0;else{var o=new Promise(((r,o)=>a=e[t]=[r,o]));r.push(a[2]=o);var f=d.p+d.u(t),n=new Error;d.l(f,(r=>{if(d.o(e,t)&&(0!==(a=e[t])&&(e[t]=void 0),a)){var o=r&&("load"===r.type?"missing":r.type),f=r&&r.target&&r.target.src;n.message="Loading chunk "+t+" failed.\n("+o+": "+f+")",n.name="ChunkLoadError",n.type=o,n.request=f,a[1](n)}}),"chunk-"+t,t)}},d.O.j=t=>0===e[t];var t=(t,r)=>{var a,o,f=r[0],n=r[1],c=r[2],i=0;if(f.some((t=>0!==e[t]))){for(a in n)d.o(n,a)&&(d.m[a]=n[a]);if(c)var u=c(d)}for(t&&t(r);i Reporting in a privacy-first environment | Brave Ads - + @@ -58,13 +58,13 @@
    Requirements:​
    • The Conversion ID value must be unique for each conversion. Duplicate Conversion Event ID values will result in accounting discrepancies.
      • -
    • The Conversion ID must be between 1–30 characters long, contain only alphanumeric characters (as well as dashes), and match this regular expression: [-a-zA-Z0-9]{1,30}.
      • +
    • The Conversion ID must be between 1–30 characters long, contain only alphanumeric characters (as well as dashes), and match this regular expression: [-a-zA-Z0-9]{1,30}.
    • Event values longer than 30 characters will fail, preventing the event from being accurately accounted for. You may check if your identifier is valid by using a site like https://regex101.com/.
    • Conversion IDs must not include user identifiers or personally identifying information. For example, Conversion IDs like the following are not permitted: <user id>-<random id>, <random id>-<email address>.

    Brave uses TweetNacl to encrypt the Conversion ID.

    Encrypted Conversion Envelopes will look like:

    -
    {
     "alg": "crypto_box_curve25519xsalsa20poly1305"
     "ciphertext": "BTX6xKZ4vITaWa11EMcly7gyQ3rN8JoAYvoHeIiYuSS9Lsc4GUQBN54+otIGOsxk"
     "epk": "3N1RKgiOvOXCGjO6txtEwR0DzpEp9U+PkbpwxAkAGwg="
     "nonce": "N4EH/upCXxyRPLmYLvYCyuaKQASlA6Qo"
    }
    +
    {
     "alg": "crypto_box_curve25519xsalsa20poly1305",
     "ciphertext": "BTX6xKZ4vITaWa11EMcly7gyQ3rN8JoAYvoHeIiYuSS9Lsc4GUQBN54+otIGOsxk",
     "epk": "3N1RKgiOvOXCGjO6txtEwR0DzpEp9U+PkbpwxAkAGwg=",
     "nonce": "N4EH/upCXxyRPLmYLvYCyuaKQASlA6Qo"
    }
    Implementation options​

    Brave provides two implementation options for Verifiable Conversions using a URL pattern or DOM element pattern.

    URL Pattern

    diff --git a/campaign-performance/targeting/index.html b/campaign-performance/targeting/index.html index 256b8ab7..b0305e32 100644 --- a/campaign-performance/targeting/index.html +++ b/campaign-performance/targeting/index.html @@ -4,13 +4,13 @@ Audience targeting in a privacy-first environment | Brave Ads - +

    Audience targeting in a privacy-first environment

    Brave has pioneered a new breed of privacy-respecting targeting that is matched directly on the user’s device (aka “client-side”), without any personal data phoning home to Brave’s servers.  To achieve targeting at scale in a privacy-respecting capacity, Brave Ads uses on-device machine learning to anonymously match users to relevant ads. The system is built by leading privacy engineers with a range of cryptographic technologies that ensure that no personally-identifiable data ever leaves the user’s device. Contrary to other major ad tech providers who suck up as much personal data as they can, Brave only ever sees anonymous data.

    Each of Brave’s ad units has a unique approach to achieve varying levels of ad relevance with the end user:

    -
    TargetingDescriptionSearch keyword adsNew Tab TakeoverNewsfeed AdsNotification Ads
    KeywordsKeywords entered into Brave Search.X
    Country and stateLocation determined by IP address. Only top level country and state level information is inferred (State level targeting is available only in the USA).XXXX
    Time of dayDelivery based on local time inferred by the IP address.XX
    Contextual segmentsIAB standard contextual segments based on page content and domains visited by the user.X
    Custom intent segmentsBespoke segments built with keywords and domains that the advertiser wishes to target. Minimum spend required, and only available with managed service campaigns.X
    +
    TargetingDescriptionSearch keyword adsNew Tab TakeoverNewsfeed AdsNotification Ads
    KeywordsKeywords entered into Brave Search.X
    Country and stateLocation determined by IP address. Only top level country and state level information is inferred (State level targeting is available only in the USA).XXXX
    Time of dayDelivery based on local time inferred by the IP address.XX
    Contextual segmentsIAB standard contextual segments based on page content and domains visited by the user.X
    Custom intent segmentsBespoke segments built with keywords and domains that the advertiser wishes to target. Minimum spend required, and only available with managed service campaigns.X
    \ No newline at end of file diff --git a/getting-started/create-a-campaign/index.html b/getting-started/create-a-campaign/index.html index bd62b21c..0c13532e 100644 --- a/getting-started/create-a-campaign/index.html +++ b/getting-started/create-a-campaign/index.html @@ -4,7 +4,7 @@ Create a campaign | Brave Ads - + diff --git a/getting-started/create-account/index.html b/getting-started/create-account/index.html index a164ff32..bb8619c3 100644 --- a/getting-started/create-account/index.html +++ b/getting-started/create-account/index.html @@ -4,7 +4,7 @@ Create an account | Brave Ads - + diff --git a/getting-started/create-an-ad-set/index.html b/getting-started/create-an-ad-set/index.html index 5f8525c5..074ef7d2 100644 --- a/getting-started/create-an-ad-set/index.html +++ b/getting-started/create-an-ad-set/index.html @@ -4,7 +4,7 @@ Create An Ad Set | Brave Ads - + diff --git a/getting-started/create-an-ad/index.html b/getting-started/create-an-ad/index.html index 1f14bc13..1ba2d621 100644 --- a/getting-started/create-an-ad/index.html +++ b/getting-started/create-an-ad/index.html @@ -4,7 +4,7 @@ Create an Ad | Brave Ads - + @@ -13,6 +13,6 @@

    During campaign set up​

    During the campaign creation process, you’ll reach a step called Ads where you’ll see the option to create a new ad. Follow the onscreen instructions, which will provide guidelines on what to enter or upload based on the type of campaign you chose earlier on. This step will also show a preview of your ad to simulate how it will be seen by your audience.

    Independent of any campaign set up​

    -

    To create an ad outside of a campaign, for example to be used across many campaigns, start from the home screen in Brave Ads Manager and select Creatives from the left sidebar. Once in the ads menu, hit the New Creative button in the top right corner of your screen. Then, choose the placement type that you wish to create an ad for.

    +

    To create an ad separate of a campaign, for example to be used across many campaigns, start from the home screen in Brave Ads Manager and select Creatives from the left sidebar. Once in the ads menu, hit the New Creative button in the top right corner of your screen. Then, choose the placement type that you wish to create an ad for.

    \ No newline at end of file diff --git a/getting-started/launch-your-campaign/index.html b/getting-started/launch-your-campaign/index.html index 7f6cb770..8edf7f4c 100644 --- a/getting-started/launch-your-campaign/index.html +++ b/getting-started/launch-your-campaign/index.html @@ -3,12 +3,12 @@ -Launch Your Campaign | Brave Ads - +Launch Your Campaign | Brave Ads +

    Launch Your Campaign

    -

    Once you’ve set campaign, ad set, and ad parameters, you’re ready to top-up your account with a dollar balance and launch your campaign. Brave accepts USD and BAT.

    +

    Once you’ve set campaign, ad set, and ad parameters, you’re ready to top up your account with a dollar balance and launch your campaign. Brave accepts USD and BAT.

    \ No newline at end of file diff --git a/index.html b/index.html index d293562d..f4771c17 100644 --- a/index.html +++ b/index.html @@ -4,7 +4,7 @@ Introduction to Brave Ads | Brave Ads - + @@ -14,7 +14,7 @@

    Brave Ads

    Brave Ads Manager, or Ads Manager, is where Brave Ads campaigns are created, managed, and analyzed. There are two ways to buy Brave Ads:

    Managed service​

    Work with a dedicated sales and account management team to execute campaigns. Managed service campaigns require a $10,000 minimum monthly spend and offer a wider range of ad placements.

    -

    Self service​

    -

    Do-it-yourself (DIY) management of ad campaigns through easy-to-use campaign creation, editing, and reporting tools. Self service campaigns require a minimum spend of $500 for optimal results.

    +

    Self-service​

    +

    Do-it-yourself (DIY) management of ad campaigns through easy-to-use campaign creation, editing, and reporting tools. Self-service campaigns require a minimum spend of $500 for optimal results.

    \ No newline at end of file diff --git a/markdown-page/index.html b/markdown-page/index.html index d6faf11e..43ff7f39 100644 --- a/markdown-page/index.html +++ b/markdown-page/index.html @@ -4,7 +4,7 @@ Markdown page example | Brave Ads - + diff --git a/policies/index.html b/policies/index.html index 66ac1589..75885fb5 100644 --- a/policies/index.html +++ b/policies/index.html @@ -4,7 +4,7 @@ Policies and Restrictions | Brave Ads - +