diff --git a/docs/campaign-performance/reporting.md b/docs/campaign-performance/reporting.md index 16da377d..fea236b7 100644 --- a/docs/campaign-performance/reporting.md +++ b/docs/campaign-performance/reporting.md @@ -17,21 +17,21 @@ Blocked scripts will disable most, if not all, functions for third-party trackin Whether your campaign is purchased via Managed Service or Self-Service, all advertisers will have access to the Brave Ads reporting dashboard to report on the performance of campaigns. Campaign dashboards update hourly with the option to export reporting for Notification and Newsfeed ad campaigns on demand. ### Available reporting metrics in Brave Ads Manager -| Metric | Description | Search keyword ads | New tab takeover | Newsfeed ads | Notification ads | | -|---|---|---|---|---|---|---| -| Impressions | Counted when an ad is displayed on screen for a minimum of one second. | X | X | X | X | | -| Clicks | Counted when a user clicks on the ad. Does not include clicks to dismiss. | X | X | X | X | | -| Dismissed | Counted when a user clicks the “close” or “x” button to make an ad go away. | | | X | X | | -| Site visits | Counted when the user clicks an ad and spends at least 10 seconds on the advertiser's website, with the website open in an active browser tab. The 10 seconds must be spent on the site after arriving by clicking the ad link, and the tab must remain open and active the entire time for the visit to count. | X | | X | X | | -| Upvotes & downvotes | Counted when a user either upvotes or downvotes an ad in their ad history. | | | | X | | -| Conversions | Sum total of all conversions, including anonymous conversions without a specified click or view attribution. Counted when a user reaches a designated conversion landing page. | X | | X | X | | -| Click-through conversions | Counted when a user reaches a designated conversion landing page following an impression and click of the ad. | X | | X | X | | -| View-through conversions | Counted when a user reaches a designated conversion landing page following an ad impression. | X | | X | X | | -| CTR | The click-through rate is a percentage expressing clicks relative to impressions. | X | X | X | X | | -| SVR | The site-visit rate is a percentage expressing site-visits relative to impressions. | X | X | X | X | | -| CPA | The cost-per-action found by dividing the total cost of the campaign by the number of conversions. | X | | X | X | | -| Dismissal rate | A percentage expressing dismissed ads relative to impressions. | | | | X | | -| Spend | Budget used to buy ads. | X | X | X | X | | +| Metric | Description | Search keyword ads | New tab takeover | Newsfeed ads | Notification ads | | +|---------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------|------------------|--------------|------------------|--| +| Impressions | Counted when an ad is displayed on screen for a minimum of one second. | X | X | X | X | | +| Clicks | Counted when a user clicks on the ad. Does not include clicks to dismiss. | X | X | X | X | | +| Dismissed | Counted when a user clicks the “close” or “x” button to make an ad go away. | | | X | X | | +| Site visits | Counted when the user clicks an ad and spends at least 10 seconds on the advertiser's website, with the website open in an active browser tab. The 10 seconds must be spent on the site after arriving by clicking the ad link, and the tab must remain open and active the entire time for the visit to count. | X | | X | X | | +| Upvotes & downvotes | Counted when a user either upvotes or downvotes an ad in their ad history. | | | | X | | +| Conversions | Sum total of all conversions, including anonymous conversions without a specified click or view attribution. Counted when a user reaches a designated conversion landing page. | X | | X | X | | +| Click-through conversions | Counted when a user reaches a designated conversion landing page following an impression and click of the ad. | X | | X | X | | +| View-through conversions | Counted when a user reaches a designated conversion landing page following an ad impression. | X | | X | X | | +| CTR | The click-through rate is a percentage expressing clicks relative to impressions. | X | X | X | X | | +| SVR | The site-visit rate is a percentage expressing site-visits relative to impressions. | X | X | X | X | | +| CPA | The cost-per-action found by dividing the total cost of the campaign by the number of conversions. | X | | X | X | | +| Dismissal rate | A percentage expressing dismissed ads relative to impressions. | | | | X | | +| Spend | Budget used to buy ads. | X | X | X | X | | ### Conversion reporting in Brave Ads Manager We strongly recommend including conversion reporting for your Brave campaign. Because Brave ads are delivered via the browser, we are able to report on conversions (signups, orders, etc.) attributed to the campaign using a URL. To include conversion reporting in the Brave Dashboard, please provide a conversion confirmation page URL so Brave can map the event back to the campaign. diff --git a/docs/campaign-performance/status.md b/docs/campaign-performance/status.md index 27875722..19721a67 100644 --- a/docs/campaign-performance/status.md +++ b/docs/campaign-performance/status.md @@ -14,28 +14,28 @@ Only when all three are in an active state, will ads deliver. ## Campaign states -|**State**|**Description**| -|---|---| -|**Draft**|The campaign is being set up and will not be active until submitted to the Brave team. Drafts can be returned-to at a later time, or deleted.| -|**Under review**|The campaign is in Brave’s review queue, where it will be reviewed by a member of our team before delivery can begin.| -|**Active**|The campaign is ready to start delivering ads when it is within its scheduled run dates.| -|**Paused**|The campaign is paused and not delivering ads, but it remains within its scheduled run dates and has remaining budget to spend and is thus eligible to be reactivated.| -|**Daycomplete**|The campaign has spent its daily budget and is paused until the following day. Daily budgets are set automatically based on the campaign’s total budget to help pace delivery through the full flight of the campaign.| -|**Completed**|The campaign has either reached its scheduled end date or exhausted its budget, and is no longer delivering ads.| -|**Suspended**|The campaign has been paused by a member of Brave’s team either for violating terms of service, invoice delinquency, or other administrative reasons. To resolve the suspension, it may be required to edit and resubmit the campaign, or you may need to contact our support team: selfserve@brave.com| +| **State** | **Description** | +|------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| +| **Draft** | The campaign is being set up and will not be active until submitted to the Brave team. Drafts can be returned-to at a later time, or deleted. | +| **Under review** | The campaign is in Brave’s review queue, where it will be reviewed by a member of our team before delivery can begin. | +| **Active** | The campaign is ready to start delivering ads when it is within its scheduled run dates. | +| **Paused** | The campaign is paused and not delivering ads, but it remains within its scheduled run dates and has remaining budget to spend and is thus eligible to be reactivated. | +| **Daycomplete** | The campaign has spent its daily budget and is paused until the following day. Daily budgets are set automatically based on the campaign’s total budget to help pace delivery through the full flight of the campaign. | +| **Completed** | The campaign has either reached its scheduled end date or exhausted its budget, and is no longer delivering ads. | +| **Suspended** | The campaign has been paused by a member of Brave’s team either for violating terms of service, invoice delinquency, or other administrative reasons. To resolve the suspension, it may be required to edit and resubmit the campaign, or you may need to contact our support team: selfserve@brave.com | ## Ad set states -| **State** | **Description** | -|---|---| -| **Active** | The ad set is ready to start delivering ads when it is within its scheduled run dates. | +| **State** | **Description** | +|------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------| +| **Active** | The ad set is ready to start delivering ads when it is within its scheduled run dates. | | **Paused** | The ad set is paused and not delivering ads, but it remains within its scheduled run dates and has remaining budget to spend and is thus eligible to be reactivated. | ## Ad states -| **State** | **Description** | | -|---|---|---| -| **Draft** | The ad is being set up and will not be active until submitted to the Brave team. Drafts can be returned-to at a later time, or deleted. | -| **Under review** | The ad is in Brave’s review queue, where it will be reviewed by a member of our team before it is eligible to be served. | -| **Active** | The ad is eligible to be served by the campaign, if the campaign itself is also active. | -| **Paused** | The ad is paused and not being served. It can be unpaused to resume delivery. | -| **Suspended** | The ad has been paused by a member of Brave’s team either for violating terms of service, invoice delinquency, or other administrative reasons. To resolve the suspension, it may be required to edit and resubmit the ad, or you may need to contact our support team: selfserve@brave.com | +| **State** | **Description** | | +|------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--| +| **Draft** | The ad is being set up and will not be active until submitted to the Brave team. Drafts can be returned-to at a later time, or deleted. | +| **Under review** | The ad is in Brave’s review queue, where it will be reviewed by a member of our team before it is eligible to be served. | +| **Active** | The ad is eligible to be served by the campaign, if the campaign itself is also active. | +| **Paused** | The ad is paused and not being served. It can be unpaused to resume delivery. | +| **Suspended** | The ad has been paused by a member of Brave’s team either for violating terms of service, invoice delinquency, or other administrative reasons. To resolve the suspension, it may be required to edit and resubmit the ad, or you may need to contact our support team: selfserve@brave.com |