diff --git a/docs/campaign-performance/reporting.md b/docs/campaign-performance/reporting.md index 2276c3e6..85831cc5 100644 --- a/docs/campaign-performance/reporting.md +++ b/docs/campaign-performance/reporting.md @@ -73,7 +73,7 @@ Using a conversion URL provides a more accurate measure of ad effectiveness than - For example, building on the above example, ``https://shoestore.com/check-out/thank-you*`` would effectively capture any URL that is the same leading up to the wildcard variable, such as ``https://shoestore.com/check-out/thank-you/orderID=63551`` ### Advanced use of wildcard variables in conversion URLs -Wildcard values can be placed anywhere in the sub-path of the URL, including in-between path sections. Here are some examples using a hypothetical shoe store, ``https://shoestore.com``, that categorizes their available shoes by categogry, type, and color across their website. Their pages are thus all structured using the following format: ``https://shoestore.com/category/type/color/`` +Wildcard values can be placed anywhere in the sub-path of the URL, including in-between path sections. Here are some examples using a hypothetical shoe store, ``https://shoestore.com``, that categorizes their available shoes by category, type, and color across their website. Their pages are thus all structured using the following format: ``https://shoestore.com/category/type/color/`` - Example 1: This conversion URL will count visits to pages in the “running-shoes” directory categorized as “mens”: ``https://shoestore.com/running-shoes/*/mens*`` - In this case, the first asterisk represents any type, while the second is the trailing wildcard recommended on all conversion URLs.