diff --git a/browser/brave_ads/BUILD.gn b/browser/brave_ads/BUILD.gn
index f061e10f1e71..88c2ebee2dae 100644
--- a/browser/brave_ads/BUILD.gn
+++ b/browser/brave_ads/BUILD.gn
@@ -63,6 +63,7 @@ source_set("impl") {
     "//brave/components/brave_ads/browser/application_state",
     "//brave/components/l10n/common",
     "//brave/components/p3a_utils",
+    "//brave/components/skus/browser",
     "//chrome/browser:browser_process",
     "//chrome/browser:browser_public_dependencies",
     "//chrome/browser:primitives",
diff --git a/browser/brave_ads/ads_service_delegate.cc b/browser/brave_ads/ads_service_delegate.cc
index 2bb237dda2ba..29798c66ea69 100644
--- a/browser/brave_ads/ads_service_delegate.cc
+++ b/browser/brave_ads/ads_service_delegate.cc
@@ -7,6 +7,7 @@
 
 #include <utility>
 
+#include "base/json/json_reader.h"
 #include "base/strings/utf_string_conversions.h"
 #include "base/version_info/channel.h"
 #include "base/version_info/version_info.h"
@@ -15,6 +16,7 @@
 #include "brave/browser/ui/brave_ads/notification_ad.h"
 #include "brave/components/brave_adaptive_captcha/brave_adaptive_captcha_service.h"
 #include "brave/components/l10n/common/locale_util.h"
+#include "brave/components/skus/browser/pref_names.h"
 #include "build/build_config.h"
 #include "chrome/browser/notifications/notification_display_service.h"
 #include "chrome/browser/profiles/profile.h"
@@ -65,6 +67,68 @@ std::string AdsServiceDelegate::GetDefaultSearchEngineName() {
   return base::UTF16ToUTF8(default_search_engine_name);
 }
 
+base::Value::Dict AdsServiceDelegate::GetSkus() const {
+  base::Value::Dict dict;
+
+  const base::Value::Dict& skus_state_dict =
+      local_state_->GetDict(skus::prefs::kSkusState);
+
+  for (const auto sku_state_dict : skus_state_dict) {
+    if (!sku_state_dict.first.starts_with("skus:")) {
+      continue;
+    }
+
+    // Convert to Value as it's stored as string in local state.
+    const std::optional<base::Value::Dict> skus_dict =
+        base::JSONReader::ReadDict(sku_state_dict.second.GetString());
+    if (!skus_dict) {
+      continue;
+    }
+
+    const base::Value::Dict* const orders_dict = skus_dict->FindDict("orders");
+    if (!orders_dict) {
+      continue;
+    }
+
+    base::Value::Dict order_dict_output;
+
+    for (const auto [_, order] : *orders_dict) {
+      const auto* order_dict = order.GetIfDict();
+      if (!order_dict) {
+        continue;
+      }
+
+      const std::string* const order_location =
+          order_dict->FindString("location");
+      if (!order_location) {
+        continue;
+      }
+
+      base::Value::Dict order_details;
+
+      if (const auto* const created_at = order_dict->FindString("created_at")) {
+        order_details.Set("created_at", *created_at);
+      }
+
+      if (const auto* const expires_at = order_dict->FindString("expires_at")) {
+        order_details.Set("expires_at", *expires_at);
+      }
+
+      if (const auto* const status = order_dict->FindString("status")) {
+        order_details.Set("status", *status);
+      }
+
+      order_dict_output.Set(*order_location, std::move(order_details));
+    }
+
+    const size_t pos = sku_state_dict.first.find(':');
+    dict.Set(sku_state_dict.first.substr(pos + 1),
+             std::move(order_dict_output));
+  }
+
+  return dict;
+}
+
 void AdsServiceDelegate::OpenNewTabWithUrl(const GURL& url) {
 #if BUILDFLAG(IS_ANDROID)
   // ServiceTabLauncher can currently only launch new tabs
@@ -161,12 +225,11 @@ base::Value::Dict AdsServiceDelegate::GetVirtualPrefs() {
       .Set("[virtual]:operating_system.name", version_info::GetOSType())
       .Set("[virtual]:operating_system.locale",
            brave_l10n::GetDefaultLocaleString())
-      .Set("[virtual]:application_locale", application_locale_)
       .Set("[virtual]:build_channel.name",
            version_info::GetChannelString(chrome::GetChannel()))
-      .Set("[virtual]:browser_version", version_info::GetVersionNumber())
-      .Set("[virtual]:default_search_engine.name",
-           GetDefaultSearchEngineName());
+      .Set("[virtual]:browser.version", version_info::GetVersionNumber())
+      .Set("[virtual]:default_search_engine.name", GetDefaultSearchEngineName())
+      .Set("[virtual]:skus", GetSkus());
 }
 
 }  // namespace brave_ads
diff --git a/browser/brave_ads/ads_service_delegate.h b/browser/brave_ads/ads_service_delegate.h
index e34dcdb51f50..f922bf4d45ad 100644
--- a/browser/brave_ads/ads_service_delegate.h
+++ b/browser/brave_ads/ads_service_delegate.h
@@ -49,6 +49,8 @@ class AdsServiceDelegate : public AdsService::Delegate {
 
   std::string GetDefaultSearchEngineName();
 
+  base::Value::Dict GetSkus() const;
+
   // AdsService::Delegate implementation
   void InitNotificationHelper() override;
   bool CanShowSystemNotificationsWhileBrowserIsBackgrounded() override;