diff --git a/buf/BUILD.bazel b/buf/BUILD.bazel
index 193b3c4..50c5456 100644
--- a/buf/BUILD.bazel
+++ b/buf/BUILD.bazel
@@ -22,7 +22,6 @@ bzl_library(
     deps = [
         "//buf/internal:breaking",
         "//buf/internal:lint",
-        "//buf/internal:push",
         "//buf/internal:repo",
     ],
 )
diff --git a/buf/internal/BUILD.bazel b/buf/internal/BUILD.bazel
index a46472d..f628e1b 100644
--- a/buf/internal/BUILD.bazel
+++ b/buf/internal/BUILD.bazel
@@ -34,14 +34,6 @@ bzl_library(
     ],
 )
 
-bzl_library(
-    name = "push",
-    srcs = ["push.bzl"],
-    deps = [
-        "@rules_proto//proto:defs",
-    ],
-)
-
 bzl_library(
     name = "plugin",
     srcs = ["plugin.bzl"],
diff --git a/buf/internal/push.bzl b/buf/internal/push.bzl
deleted file mode 100644
index 4364523..0000000
--- a/buf/internal/push.bzl
+++ /dev/null
@@ -1,105 +0,0 @@
-# Copyright 2021-2023 Buf Technologies, Inc.
-#
-# Licensed under the Apache License, Version 2.0 (the "License");
-# you may not use this file except in compliance with the License.
-# You may obtain a copy of the License at
-#
-#      http://www.apache.org/licenses/LICENSE-2.0
-#
-# Unless required by applicable law or agreed to in writing, software
-# distributed under the License is distributed on an "AS IS" BASIS,
-# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
-# See the License for the specific language governing permissions and
-# limitations under the License.
-
-"""Defines buf_push rule"""
-
-load("@rules_proto//proto:defs.bzl", "ProtoInfo")
-
-_DOC = """
-`buf_push` pushes one or more `proto_library` targets to the [BSR](https://docs.buf.build/bsr/introduction).
-
-For more info please refer to the [`buf_push` section](https://docs.buf.build/build-systems/bazel#buf-push) of the docs.
-"""
-
-_TOOLCHAIN = str(Label("//tools/buf:toolchain_type"))
-
-def _buf_push_impl(ctx):
-    proto_infos = [t[ProtoInfo] for t in ctx.attr.targets]
-    zip_file = ctx.actions.declare_file("{}.zip".format(ctx.label.name))
-    zipper_args = ctx.actions.args()
-    zipper_args.add("c", zip_file.path)
-
-    zipper_inputs = []
-    source_paths = []
-    for pi in proto_infos:
-        for f in pi.direct_sources:
-            zipper_inputs.append(f)
-
-            # This is the import path "foo/foo.proto"
-            # We have to trim the prefix if strip_import_prefix attr is used in proto_library.
-            source_paths.append(
-                f.path[len(pi.proto_source_root) + 1:] if f.path.startswith(pi.proto_source_root) else f.path,
-            )
-
-    for i in range(len(zipper_inputs)):
-        zipper_args.add_joined([source_paths[i], zipper_inputs[i]], join_with = "=")
-
-    zipper_args.add_joined(["buf.yaml", ctx.file.config], join_with = "=")
-    zipper_args.add_joined(["buf.lock", ctx.file.lock], join_with = "=")
-    zipper_inputs = zipper_inputs + [ctx.file.config, ctx.file.lock]
-
-    ctx.actions.run(
-        inputs = zipper_inputs,
-        outputs = [zip_file],
-        executable = ctx.executable._zipper,
-        arguments = [zipper_args],
-        progress_message = "Collecting proto sources",
-        mnemonic = "zipper",
-    )
-
-    ctx.actions.write(
-        output = ctx.outputs.executable,
-        content = "{} push {}".format(ctx.toolchains[_TOOLCHAIN].cli.short_path, zip_file.short_path),
-        is_executable = True,
-    )
-
-    return [
-        DefaultInfo(
-            runfiles = ctx.runfiles(
-                files = [zip_file, ctx.toolchains[_TOOLCHAIN].cli],
-            ),
-        ),
-    ]
-
-buf_push = rule(
-    implementation = _buf_push_impl,
-    doc = _DOC,
-    attrs = {
-        "_zipper": attr.label(
-            default = Label("@bazel_tools//tools/zip:zipper"),
-            executable = True,
-            cfg = "exec",
-        ),
-        "targets": attr.label_list(
-            providers = [ProtoInfo],
-            mandatory = True,
-            doc = """`proto_library` targets that should be pushed. 
-            Only the direct source will be pushed i.e. only the files in the `srcs` attribute of `proto_library` targets will
-            be pushed, the files from the `deps` attribute will not be pushed.
-            """,
-        ),
-        "config": attr.label(
-            allow_single_file = True,
-            mandatory = True,
-            doc = "The `buf.yaml` file",
-        ),
-        "lock": attr.label(
-            allow_single_file = True,
-            mandatory = True,
-            doc = "The `buf.lock` file",
-        ),
-    },
-    toolchains = [_TOOLCHAIN],
-    executable = True,
-)