Merge pull request #88 from tere92/master

Update keywords en img-alt

_includes/snippets/cs_features

@@ -13,7 +13,7 @@
 
             <div class="col-sm-4 features-container">
                 <div class="col-sm-3 feature-icon-container">
-                    <img src="{{ feature.image }}" alt="cs_feature"/>
+                    <img src="{{ feature.image }}" alt="{{ feature.image-alt }}"/>
                 </div>
                 <div class="col-sm-9 m-2">
                     {% if feature.title %}

business/05-indoor-positioning.md

@@ -10,51 +10,56 @@ permalink: business/indoor-positioning
 benefits:
   - description: Enable precise and efficient space utilization
     image: /images/indoor-positioning-b2b/occupancy.svg
+    image-alt: precise and efficient space utilization
   - description: Optimize layouts
     image: /images/indoor-positioning-b2b/room-2.svg
+    image-alt: optimize layouts with indoor positioning technology
   - description: Allocate resources effectively
     image: /images/indoor-positioning-b2b/resources.svg
+    image-alt: effective allocation of resources with indoor positioning systems
   - description: Enhance overall productivity, safety, and security
     image: /images/indoor-positioning-b2b/productivity.svg
+    image-alt: increase productivity, safety and security with indoor tracking
   - description: Reduce operating costs
     image: /images/indoor-positioning-b2b/costs.svg
+    image-alt: reduce operation costs with indoor tracking
 reasons:
   - description: By 2025, about 70% of new commercial buildings worldwide are projected to adopt location systems.
     image: /images/indoor-positioning-b2b/buildings.svg
-    image-alt: buildings
+    image-alt: buildings worldwide with location systems
   - description: Businesses implementing positioning systems anticipate an average ROI of 300% within the first three years.
     image: /images/indoor-positioning-b2b/roi.svg
-    image-alt: roi increase
-  - description: Adopting location systems is forecasted to yield a 20-30% average energy reduction in smart buildings.
+    image-alt: roi increase due to implementation of indoor positioning system
+  - description: Adopting location systems is predicted to yield a 20-30% average energy reduction in smart buildings.
     image: /images/indoor-positioning-b2b/energy.svg
-    image-alt: energy savings
+    image-alt: energy savings in smart buildings
   - description: Implementation of location systems is projected to reduce security incidents by 25-35% in smart buildings.
     image: /images/indoor-positioning-b2b/security.svg
-    image-alt: security
+    image-alt: increase security with localisation systems
   - description: Smart buildings with integrated location systems can increase employee productivity by up to 15%
     image: /images/indoor-positioning-b2b/productivity-2.svg
-    image-alt: productivity
+    image-alt: increase employee productivity
 solutions:
   - title: "Accurate indoor navigation"
     description: "Bluetooth indoor positioning offers precise room-level accuracy, facilitating navigation in large indoor spaces like airports, hospitals, and universities, where GPS signals may be unreliable. This enables users to find their way to medical appointments or locate lecture halls with ease."
     image: /images/indoor-positioning-b2b/station.jpg
-    image-alt: airport
+    image-alt: room level accuracy more precise than GPS
   - title: "Efficient Resource Management"
     description: "Facilities can enhance resource allocation by analyzing space utilization and identifying areas for improvement. For example, switching off heating and lighting in unoccupied areas not only reduces operational costs but also benefits the environment."
     image: /images/indoor-positioning-b2b/office_.jpg
-    image-alt: office
+    image-alt: space utilization is improved
   - title: "Provide safety and security"
     description: "Indoor positioning with Bluetooth is used for emergency response systems, helping to locate individuals in distress within a building quickly. Consider individuals who work alone in vast spaces or workers who are frequently exposed to hazardous environments."
     image: /images/indoor-positioning-b2b/factory.jpg
-    image-alt: factory
+    image-alt: safe and secure working environments due to real-time location of employees
   - title: "Data for analytics purposes"
     description: "Indoor localisation provides valuable data on foot traffic patterns, popular areas within a building, and customer behavior, which can be used for strategic decision-making and improving operations."
     image: /images/indoor-positioning-b2b/analytics.jpg
-    image-alt: analytics
+    image-alt: location data allows analytics for strategic decision-making
   - title: "Target customers effectively"
     description: "Businesses can deliver personalized, location-based services or promotions to customers based on their proximity to specific areas or products within a store or shopping mall."
     image: /images/indoor-positioning-b2b/mall.jpg
-    image-alt: mall
+    image-alt: personalized location-based services
 ---
 
 
@@ -72,9 +77,10 @@ Revolutionize your space with our advanced indoor positioning system
 
 ### Elevate your indoor experience by harnessing the potential of indoor positioning technology.
 
-Location data serves as the cornerstone of smart buildings, facilitating efficient resource allocation and boosting productivity across various functions. Crownstones play a pivotal role in providing this essential location data, whether individuals carry smart devices or Bluetooth tags.
+Location data serves as the cornerstone of smart buildings, facilitating efficient **resource allocation**, enhancing **navigation**, and boosting **user experiences**. Crownstones play a pivotal role in providing this essential location data, whether individuals carry smart devices or Bluetooth tags.
+Furthermore, indoor positioning systems enhance safety measures by facilitating **emergency response systems** and ensure efficient **space utilization** through data-driven insights.
 
-{% include snippets/two-cols-text-img-end img='/images/indoor-positioning-b2b/smart_buildings.jpg' img-alt='smart buildings' link-left='true' url='/business/indoor-positioning#contact' link-text='Explore possibilities' %}
+{% include snippets/two-cols-text-img-end img='/images/indoor-positioning-b2b/smart_buildings.jpg' img-alt='smart buildings with positioning systems' link-left='true' url='/business/indoor-positioning#contact' link-text='Explore possibilities' %}
 
 {% include snippets/full-width-container-end %}
 
@@ -102,7 +108,7 @@ Get in contact
 
 Ready to unlock the full potential of your business space? **Schedule a meeting** to explore the possibilities for integrating our indoor positioning system.
 
-{% include snippets/two-cols-text-img-end img='/images/indoor-positioning-b2b/contact.png' img-alt='contact' btn='true' btn-alignment='left'  btn-contact='aad' btn-text='Schedule a meeting'%}
+{% include snippets/two-cols-text-img-end img='/images/indoor-positioning-b2b/contact.png' img-alt='contact indoor positioning expert' btn='true' btn-alignment='left'  btn-contact='aad' btn-text='Schedule a meeting'%}
 
 {% assign email = ".org, ende, alm, @, ad, a" | split: ", "  %}
 {% include snippets/contact-person image="/images/team/aadnales.jpg" image-alt="aad nales" tel="+31 (0)65 420 7340" email=email subject='Indoor positioning possibilities' %}