Budget Allocation ROI #638
F1nalFortune
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Great to see the progress of the Robyn application!
Recently ran a budget allocation experiment and would like to calculate the channel ROIs with the optimized spend. Our team is trying to compare the full-time period ROIs against the channel ROIs when using optimized media spend. Is it possible to calculate the channel ROIs when using the optimized spend as suggested by the budget allocator?
Currently we are only able to use initSpend and initResponse columns from the budget allocation export, which only show average ROI per channel.
Cheers
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