diff --git a/examples/hello-world/src/main.rs b/examples/hello-world/src/main.rs
index 1c76524a1..5bcd8be12 100644
--- a/examples/hello-world/src/main.rs
+++ b/examples/hello-world/src/main.rs
@@ -7,8 +7,9 @@ use riot_rs::debug::{exit, log::*};
 #[riot_rs::thread(autostart)]
 fn main() {
     info!(
-        "Hello from main()! Running on a {} board.",
+        "Hello from main()! Running on {} board identified as {:x}.",
         riot_rs::buildinfo::BOARD,
+        riot_rs::identity::device_identity(),
     );
 
     exit(Ok(()));