diff --git a/docs/source/conf.py b/docs/source/conf.py
index c60983c557..eea908078d 100644
--- a/docs/source/conf.py
+++ b/docs/source/conf.py
@@ -7,7 +7,7 @@
 copyright = "2021, Sentry Team and Contributors"
 author = "Sentry Team and Contributors"
 
-release = "24.3.0"
+release = "24.4.0.dev0"
 
 
 # -- General configuration ---------------------------------------------------
diff --git a/setup.py b/setup.py
index 34637eaf83..3825fd5528 100644
--- a/setup.py
+++ b/setup.py
@@ -2,7 +2,7 @@
 
 from setuptools import find_packages, setup
 
-VERSION = "24.3.0"
+VERSION = "24.4.0.dev0"
 
 
 def get_requirements() -> Sequence[str]: