diff --git a/.release-please-manifest.json b/.release-please-manifest.json
index f19cb84c37da..6712c33bcb8d 100644
--- a/.release-please-manifest.json
+++ b/.release-please-manifest.json
@@ -1,7 +1,7 @@
 {
   "google-analytics-admin": "0.3.0",
   "google-analytics-admin+FILLER": "0.0.0",
-  "google-analytics-admin-v1alpha": "0.22.0",
+  "google-analytics-admin-v1alpha": "0.23.0",
   "google-analytics-admin-v1alpha+FILLER": "0.0.0",
   "google-analytics-data": "0.4.0",
   "google-analytics-data+FILLER": "0.0.0",
diff --git a/google-analytics-admin-v1alpha/CHANGELOG.md b/google-analytics-admin-v1alpha/CHANGELOG.md
index 5f4ff0d1aa7d..9744120cd3f1 100644
--- a/google-analytics-admin-v1alpha/CHANGELOG.md
+++ b/google-analytics-admin-v1alpha/CHANGELOG.md
@@ -1,5 +1,16 @@
 # Release History
 
+### 0.23.0 (2023-08-11)
+
+#### Features
+
+* add `UpdateConversionEvent` method to the Admin API v1 alpha 
+* add the `ConversionCountingMethod` enum 
+* add the `counting_method` field to the `ConversionEvent` type 
+#### Bug Fixes
+
+* rename the `enterprise_daily_export_enabled` field to `fresh_daily_export_enabled` in the `BigQueryLink` resource ([#22766](https://github.com/googleapis/google-cloud-ruby/issues/22766)) 
+
 ### 0.22.0 (2023-07-28)
 
 ### ⚠ BREAKING CHANGES
diff --git a/google-analytics-admin-v1alpha/lib/google/analytics/admin/v1alpha/version.rb b/google-analytics-admin-v1alpha/lib/google/analytics/admin/v1alpha/version.rb
index 6a81a6085b01..c4b969bde3a3 100644
--- a/google-analytics-admin-v1alpha/lib/google/analytics/admin/v1alpha/version.rb
+++ b/google-analytics-admin-v1alpha/lib/google/analytics/admin/v1alpha/version.rb
@@ -21,7 +21,7 @@ module Google
   module Analytics
     module Admin
       module V1alpha
-        VERSION = "0.22.0"
+        VERSION = "0.23.0"
       end
     end
   end