diff --git a/graphistry/pygraphistry.py b/graphistry/pygraphistry.py
index cfd580e89..5cbb41d06 100644
--- a/graphistry/pygraphistry.py
+++ b/graphistry/pygraphistry.py
@@ -15,7 +15,7 @@
 from . import util
 from . import bolt_util
 from .plotter import Plotter
-from .util import in_databricks, setup_logger, in_ipython, make_iframe
+from .util import in_databricks, setup_logger, in_ipython, make_iframe, display_message_html
 from .exceptions import SsoRetrieveTokenTimeoutException, TokenExpireException
 
 from .messages import (
@@ -2494,7 +2494,10 @@ def sso_wait_for_token_text_display(repeat: int = 20, wait: int = 5, fail_silent
             if not PyGraphistry.sso_repeat_get_token(repeat, wait):
                 msg_text = f'{msg_text}\nFailed to get token after {repeat*wait} seconds ....'
                 if not fail_silent:
-                    raise Exception(f"Failed to get token after {repeat*wait} seconds. Please re-run the login process") 
+                    msg = f"Failed to get token after {repeat*wait} seconds. Please re-run the login process"
+                    if in_ipython() or in_databricks or PyGraphistry.set_sso_opt_into_type == "display":
+                        display_message_html("<strong>{msg}</strong>")
+                    raise Exception(msg) 
                 else:
                     msg_text = f'{msg_text}\nGot token'
                     print(msg_text)
diff --git a/graphistry/util.py b/graphistry/util.py
index e4b2b0a3c..ba47f55eb 100644
--- a/graphistry/util.py
+++ b/graphistry/util.py
@@ -172,6 +172,14 @@ def check_set_memoize(
         weakref[hashed] = w
     return False
 
+def display_message_html(message: str, cleared: Optional[bool] = False):
+    from IPython.display import display, HTML, clear_output
+
+    if cleared:
+        clear_output()
+
+    display(HTML(message))
+
 def make_iframe_srcdoc(srcdoc: str):
     srcdoc = 'srcdoc="{srcdoc}" onload="this.removeAttribute(\'srcdoc\')"'
     return srcdoc