diff --git a/layouts/partials/sections/hero/social.html b/layouts/partials/sections/hero/social.html
index 04761f8ca..8a36767e7 100644
--- a/layouts/partials/sections/hero/social.html
+++ b/layouts/partials/sections/hero/social.html
@@ -1,7 +1,10 @@
 <span>
     {{ range .Site.Params.hero.socialLinks.fontAwesomeIcons }}
     <span class="px-1">
-        <a href="{{ .url }}" target="_blank" class="btn social-icon">
+        <a href="{{ .url }}"
+            {{ if not (hasPrefix .url "#") }} target="_blank" {{ end }}
+            class="btn social-icon"
+        >
             <i class="{{ .icon }}"></i>
         </a>
     </span>
@@ -9,9 +12,12 @@
 
     {{ range .Site.Params.hero.socialLinks.customIcons }}
     <span class="px-1">
-        <a href="{{ .url }}" target="_blank" class="btn social-icon">
+        <a href="{{ .url }}"
+            {{ if not (hasPrefix .url "#") }} target="_blank" {{ end }}
+            class="btn social-icon"
+        >
             <img src="{{ .icon }}">
         </a>
     </span>
     {{ end }}
-</span>
\ No newline at end of file
+</span>