diff --git a/.github/workflows/build_and_test.yaml b/.github/workflows/build_and_test.yaml
index e34f76cf676..a03fe40a02a 100644
--- a/.github/workflows/build_and_test.yaml
+++ b/.github/workflows/build_and_test.yaml
@@ -174,4 +174,4 @@ jobs:
     - name: Build and Push EG Latest Helm Chart
       if: github.event_name == 'push' && github.ref == 'refs/heads/main'
       # use `0.0.0` as the default latest version.
-      run: OCI_REGISTRY=oci://docker.io/envoyproxy CHART_VERSION=v0.0.0-latest TAG=latest make helm-package helm-push
+      run: IMAGE_PULL_POLICY=Always OCI_REGISTRY=oci://docker.io/envoyproxy CHART_VERSION=v0.0.0-latest TAG=latest make helm-package helm-push
diff --git a/charts/gateway-helm/values.tmpl.yaml b/charts/gateway-helm/values.tmpl.yaml
index d7d43391039..5ebcd1f3438 100644
--- a/charts/gateway-helm/values.tmpl.yaml
+++ b/charts/gateway-helm/values.tmpl.yaml
@@ -3,7 +3,7 @@ deployment:
     image:
       repository: ${ImageRepository}
       tag: '${ImageTag}'
-    imagePullPolicy: Always
+    imagePullPolicy: IfNotPresent
     imagePullSecrets: []
     resources:
       limits:
diff --git a/site/content/en/latest/install/api.md b/site/content/en/latest/install/api.md
index 944a31f1e2e..b156702164a 100644
--- a/site/content/en/latest/install/api.md
+++ b/site/content/en/latest/install/api.md
@@ -35,7 +35,7 @@ The Helm chart for Envoy Gateway
 | createNamespace | bool | `false` |  |
 | deployment.envoyGateway.image.repository | string | `"${ImageRepository}"` |  |
 | deployment.envoyGateway.image.tag | string | `"${ImageTag}"` |  |
-| deployment.envoyGateway.imagePullPolicy | string | `"Always"` |  |
+| deployment.envoyGateway.imagePullPolicy | string | `"IfNotPresent"` |  |
 | deployment.envoyGateway.imagePullSecrets | list | `[]` |  |
 | deployment.envoyGateway.resources.limits.cpu | string | `"500m"` |  |
 | deployment.envoyGateway.resources.limits.memory | string | `"1024Mi"` |  |
diff --git a/test/helm/default.yaml b/test/helm/default.yaml
index 2feb28c1373..5bebac04aad 100644
--- a/test/helm/default.yaml
+++ b/test/helm/default.yaml
@@ -369,7 +369,7 @@ spec:
         - name: KUBERNETES_CLUSTER_DOMAIN
           value: cluster.local
         image: docker.io/envoyproxy/gateway-dev:latest
-        imagePullPolicy: Always
+        imagePullPolicy: IfNotPresent
         livenessProbe:
           httpGet:
             path: /healthz
@@ -517,7 +517,7 @@ spec:
         - name: KUBERNETES_CLUSTER_DOMAIN
           value: cluster.local
         image: docker.io/envoyproxy/gateway-dev:latest
-        imagePullPolicy: Always
+        imagePullPolicy: IfNotPresent
         name: envoy-gateway-certgen
       restartPolicy: Never
       securityContext: