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Support for audience segments in AB tests #12
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roborourke
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Support for audience segments
Support for audience segments in AB tests
Jun 23, 2020
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While it's possible to see if a single title or headline for example work better across the board it will provide useful insights to be able to get reports on specific segments. A test variant that works better for one group may not work as well for another.
For example desktop viewers may convert better with longer headlines vs mobile viewers.
Additionally an A/B test may only be desired to run on mobile devices or for some other specific audience segment.
Two things to look into here:
Related analytics issue: humanmade/aws-analytics#19
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