diff --git a/jax_triton/triton_lib.py b/jax_triton/triton_lib.py
index 746572d6..fbf784d1 100644
--- a/jax_triton/triton_lib.py
+++ b/jax_triton/triton_lib.py
@@ -303,6 +303,7 @@ def triton_kernel_call_lowering(
     fn,
     scalar_args,
     name,
+    custom_call_target_name,
     out_shapes,
     grid,
     num_warps,
@@ -484,7 +485,7 @@ def prune_configs(configs, named_args):
   else:
     call_proto = kernel_call.to_proto(serialized_metadata)
   return jaxlib.hlo_helpers.custom_call(
-      call_target_name="triton_kernel_call",
+      call_target_name=custom_call_target_name,
       result_types=out_types,
       operands=array_args,
       backend_config=zlib.compress(call_proto),
@@ -514,6 +515,7 @@ def triton_call(
     out_shape: Union[ShapeDtype, Sequence[ShapeDtype]],
     grid: GridOrLambda,
     name: str = "",
+    custom_call_target_name: str = "triton_kernel_call",
     num_warps: Optional[int] = None,
     num_stages: Optional[int] = None,
     num_ctas: int = 1,
@@ -636,6 +638,7 @@ def add(x: jnp.ndarray, y: jnp.ndarray) -> jnp.ndarray:
       fn=kernel,
       scalar_args=tuple(scalar_args),
       name=name,
+      custom_call_target_name=custom_call_target_name,
       out_shapes=tuple(flat_out_shapes),
       grid=grid,
       num_warps=num_warps,