diff --git a/package.json b/package.json
index 8f198fb6ac..db12d779e4 100644
--- a/package.json
+++ b/package.json
@@ -31,7 +31,7 @@
     "lint": "aegir run lint",
     "dep-check": "aegir run dep-check",
     "release": "run-s build npm:release",
-    "npm:release": "aegir exec npm -- publish",
+    "npm:release": "aegir exec npm -- publish || true",
     "release:rc": "aegir release-rc",
     "docs": "NODE_OPTIONS=--max_old_space_size=4096 aegir docs"
   },