Customer Personality Analysis Customer personality analysis helps a business understand which segments of its customer's it should target Instead of blindly spending money to market a new product to all its' customers, company can analyze which customer segment is most likely to buy the new product and only market in said customer segment Import part of a customer personality analysis is getting answers such as: - What people say about your product: what gives customers' attitude towards the product - What people do: which reveals what people are doing rather than what they are saying about your product.