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references.bib
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journal = {Managerial and Decision Economics}
}
@article{Kozlenkova_2013,
doi = {10.1007/s11747-013-0336-7},
url = {https://doi.org/10.1007%2Fs11747-013-0336-7},
year = 2013,
month = {apr},
publisher = {Springer Science and Business Media {LLC}},
volume = {42},
number = {1},
pages = {1--21},
author = {Irina V. Kozlenkova and Stephen A. Samaha and Robert W. Palmatier},
title = {Resource-based theory in marketing},
journal = {Journal of the Academy of Marketing Science}
}
@incollection{Barney_2017,
doi = {10.1111/b.9780631218616.2006.00006.x},
url = {https://doi.org/10.1111%2Fb.9780631218616.2006.00006.x},
year = 2017,
month = {nov},
publisher = {Blackwell Publishing Ltd},
pages = {123--182},
author = {Jay B. Barney and Asli M. Arikan},
title = {The Resource-based View},
booktitle = {The Blackwell Handbook of Strategic Management}
}