diff --git a/docs/src/SUMMARY.md b/docs/src/SUMMARY.md
index 8ff6608445a9..d4609a87c23b 100644
--- a/docs/src/SUMMARY.md
+++ b/docs/src/SUMMARY.md
@@ -35,7 +35,6 @@
   - [Performance comparisons](./performance-comparisons.md)
     - [`benchcomp` command line](./benchcomp-cli.md)
     - [`benchcomp` configuration file](./benchcomp-conf.md)
-    - [Custom visualizations](./benchcomp-viz.md)
     - [Custom parsers](./benchcomp-parse.md)
 
 - [Limitations](./limitations.md)
diff --git a/docs/src/benchcomp-conf.md b/docs/src/benchcomp-conf.md
index 489ae34a5550..77236d0917bf 100644
--- a/docs/src/benchcomp-conf.md
+++ b/docs/src/benchcomp-conf.md
@@ -1,7 +1,7 @@
 # `benchcomp` configuration file
 
 `benchcomp`'s operation is controlled through a YAML file---`benchcomp.yaml` by default or a file passed to the `-c/--config` option.
-This page describes the file's schema and lists the different parsers and visualizations that are available.
+This page lists the different visualizations that are available.
 
 
 ## Built-in visualizations
diff --git a/tools/benchcomp/benchcomp/visualizers/__init__.py b/tools/benchcomp/benchcomp/visualizers/__init__.py
index da9effcba426..af973379f19d 100644
--- a/tools/benchcomp/benchcomp/visualizers/__init__.py
+++ b/tools/benchcomp/benchcomp/visualizers/__init__.py
@@ -3,6 +3,8 @@
 
 
 import dataclasses
+import json
+import subprocess
 import textwrap
 
 import jinja2
@@ -12,8 +14,44 @@
 import benchcomp.visualizers.utils as viz_utils
 
 
-# TODO The doc comment should appear in the help output, which should list all
-# available checks.
+
+@dataclasses.dataclass
+class run_command:
+    """Run an executable command, passing the performance metrics as JSON on stdin.
+
+    This allows you to write your own visualization, which reads a result file
+    on stdin and does something with it, e.g. writing out a graph or other
+    output file.
+
+    Sample configuration:
+
+    ```
+    visualize:
+    - type: run_command
+      command: ./my_visualization.py
+    ```
+    """
+
+    command: str
+
+
+    def __call__(self, results):
+        results = json.dumps(results, indent=2)
+        try:
+            proc = subprocess.Popen(
+                self.command, shell=True, text=True, stdin=subprocess.PIPE)
+            _, _ = proc.communicate(input=results)
+        except (OSError, subprocess.SubprocessError) as exe:
+            logging.error(
+                "visualization command '%s' failed: %s", self.command, str(exe))
+            viz_utils.EXIT_CODE = 1
+        if proc.returncode:
+            logging.error(
+                "visualization command '%s' exited with code %d",
+                self.command, proc.returncode)
+            viz_utils.EXIT_CODE = 1
+
+
 
 @dataclasses.dataclass
 class error_on_regression:
diff --git a/tools/benchcomp/test/test_regression.py b/tools/benchcomp/test/test_regression.py
index a5b02a5b09b1..c5cb61ae8190 100644
--- a/tools/benchcomp/test/test_regression.py
+++ b/tools/benchcomp/test/test_regression.py
@@ -10,6 +10,7 @@
 import tempfile
 import textwrap
 import unittest
+import uuid
 
 import yaml
 
@@ -737,3 +738,99 @@ def test_command_parser(self):
 
             for item in ["benchmarks", "metrics"]:
                 self.assertIn(item, result)
+
+
+    def test_run_command_visualization(self):
+        """Ensure that the run_command visualization can execute a command"""
+
+        with tempfile.TemporaryDirectory() as tmp:
+            out_file = pathlib.Path(tmp) / str(uuid.uuid4())
+            run_bc = Benchcomp({
+                "variants": {
+                    "v1": {
+                        "config": {
+                            "command_line": "true",
+                            "directory": tmp,
+                        }
+                    },
+                    "v2": {
+                        "config": {
+                            "command_line": "true",
+                            "directory": tmp,
+                        }
+                    }
+                },
+                "run": {
+                    "suites": {
+                        "suite_1": {
+                            "parser": {
+                                "command": """
+                                    echo '{
+                                        "benchmarks": {},
+                                        "metrics": {}
+                                    }'
+                                """
+                            },
+                            "variants": ["v2", "v1"]
+                        }
+                    }
+                },
+                "visualize": [{
+                    "type": "run_command",
+                    "command": f"cat - > {out_file}"
+                }],
+            })
+            run_bc()
+            self.assertEqual(
+                run_bc.proc.returncode, 0, msg=run_bc.stderr)
+
+            with open(out_file) as handle:
+                result = yaml.safe_load(handle)
+
+            for item in ["benchmarks", "metrics"]:
+                self.assertIn(item, result)
+
+
+    def test_run_failing_command_visualization(self):
+        """Ensure that benchcomp terminates with a non-zero return code when run_command visualization fails"""
+
+        with tempfile.TemporaryDirectory() as tmp:
+            out_file = pathlib.Path(tmp) / str(uuid.uuid4())
+            run_bc = Benchcomp({
+                "variants": {
+                    "v1": {
+                        "config": {
+                            "command_line": "true",
+                            "directory": tmp,
+                        }
+                    },
+                    "v2": {
+                        "config": {
+                            "command_line": "true",
+                            "directory": tmp,
+                        }
+                    }
+                },
+                "run": {
+                    "suites": {
+                        "suite_1": {
+                            "parser": {
+                                "command": """
+                                    echo '{
+                                        "benchmarks": {},
+                                        "metrics": {}
+                                    }'
+                                """
+                            },
+                            "variants": ["v2", "v1"]
+                        }
+                    }
+                },
+                "visualize": [{
+                    "type": "run_command",
+                    "command": f"cat - > {out_file}; false"
+                }],
+            })
+            run_bc()
+            self.assertNotEqual(
+                run_bc.proc.returncode, 0, msg=run_bc.stderr)