diff --git a/README.rst b/README.rst
index 66b45310..7f8a32eb 100644
--- a/README.rst
+++ b/README.rst
@@ -250,6 +250,9 @@ to be serialized as the "geometry". For example:
             # as with a ModelSerializer.
             fields = ('id', 'address', 'city', 'state')
 
+If your model is geometry-less, you can set ``geo_field`` to ``None``
+and a null geometry will be produced.
+
 Using GeometrySerializerMethodField as "geo_field"
 ##################################################
 
diff --git a/rest_framework_gis/fields.py b/rest_framework_gis/fields.py
index 395ef508..d22a7e78 100644
--- a/rest_framework_gis/fields.py
+++ b/rest_framework_gis/fields.py
@@ -65,7 +65,7 @@ def to_internal_value(self, value):
             value = json.dumps(value)
         try:
             return GEOSGeometry(value)
-        except (GEOSException):
+        except GEOSException:
             raise ValidationError(
                 _(
                     'Invalid format: string or unicode input unrecognized as GeoJSON, WKT EWKT or HEXEWKB.'
diff --git a/rest_framework_gis/serializers.py b/rest_framework_gis/serializers.py
index 60ac9384..4b270fb0 100644
--- a/rest_framework_gis/serializers.py
+++ b/rest_framework_gis/serializers.py
@@ -72,8 +72,11 @@ def __init__(self, *args, **kwargs):
             default_id_field = primary_key
         meta.id_field = getattr(meta, 'id_field', default_id_field)
 
-        if not hasattr(meta, 'geo_field') or not meta.geo_field:
-            raise ImproperlyConfigured("You must define a 'geo_field'.")
+        if not hasattr(meta, 'geo_field'):
+            raise ImproperlyConfigured(
+                "You must define a 'geo_field'. "
+                "Set it to None if there is no geometry."
+            )
 
         def check_excludes(field_name, field_role):
             """make sure the field is not excluded"""
@@ -128,12 +131,15 @@ def to_representation(self, instance):
         # must be "Feature" according to GeoJSON spec
         feature["type"] = "Feature"
 
-        # required geometry attribute
-        # MUST be present in output according to GeoJSON spec
-        field = self.fields[self.Meta.geo_field]
-        geo_value = field.get_attribute(instance)
-        feature["geometry"] = field.to_representation(geo_value)
-        processed_fields.add(self.Meta.geo_field)
+        # geometry attribute
+        # must be present in output according to GeoJSON spec
+        if self.Meta.geo_field:
+            field = self.fields[self.Meta.geo_field]
+            geo_value = field.get_attribute(instance)
+            feature["geometry"] = field.to_representation(geo_value)
+            processed_fields.add(self.Meta.geo_field)
+        else:
+            feature["geometry"] = None
 
         # Bounding Box
         # if auto_bbox feature is enabled
@@ -211,7 +217,7 @@ def unformat_geojson(self, feature):
         """
         attrs = feature["properties"]
 
-        if 'geometry' in feature:
+        if 'geometry' in feature and self.Meta.geo_field:
             attrs[self.Meta.geo_field] = feature['geometry']
 
         if self.Meta.id_field and 'id' in feature:
diff --git a/tests/django_restframework_gis_tests/migrations/0001_initial.py b/tests/django_restframework_gis_tests/migrations/0001_initial.py
index 7458e470..f33b4b0c 100644
--- a/tests/django_restframework_gis_tests/migrations/0001_initial.py
+++ b/tests/django_restframework_gis_tests/migrations/0001_initial.py
@@ -7,7 +7,6 @@
 
 
 class Migration(migrations.Migration):
-
     initial = True
 
     dependencies = []
diff --git a/tests/django_restframework_gis_tests/migrations/0002_nullable.py b/tests/django_restframework_gis_tests/migrations/0002_nullable.py
index 5f0d7530..06059ef5 100644
--- a/tests/django_restframework_gis_tests/migrations/0002_nullable.py
+++ b/tests/django_restframework_gis_tests/migrations/0002_nullable.py
@@ -5,7 +5,6 @@
 
 
 class Migration(migrations.Migration):
-
     dependencies = [
         ('django_restframework_gis_tests', '0001_initial'),
     ]
diff --git a/tests/django_restframework_gis_tests/models.py b/tests/django_restframework_gis_tests/models.py
index 3c8713d0..cf6adf4a 100644
--- a/tests/django_restframework_gis_tests/models.py
+++ b/tests/django_restframework_gis_tests/models.py
@@ -20,7 +20,6 @@ class BaseModel(models.Model):
     name = models.CharField(max_length=32)
     slug = models.SlugField(max_length=128, unique=True, blank=True)
     timestamp = models.DateTimeField(null=True, blank=True)
-    geometry = models.GeometryField()
 
     class Meta:
         abstract = True
@@ -45,14 +44,14 @@ def save(self, *args, **kwargs):
 
 
 class Location(BaseModel):
-    pass
+    geometry = models.GeometryField()
 
 
-class LocatedFile(BaseModel):
+class LocatedFile(Location):
     file = models.FileField(upload_to='located_files', blank=True, null=True)
 
 
-class BoxedLocation(BaseModel):
+class BoxedLocation(Location):
     bbox_geometry = models.PolygonField()
 
 
diff --git a/tests/django_restframework_gis_tests/serializers.py b/tests/django_restframework_gis_tests/serializers.py
index 95ef3371..9c408216 100644
--- a/tests/django_restframework_gis_tests/serializers.py
+++ b/tests/django_restframework_gis_tests/serializers.py
@@ -185,6 +185,13 @@ class Meta:
         fields = ['name', 'slug', 'id']
 
 
+class NoGeoFeatureMethodSerializer(gis_serializers.GeoFeatureModelSerializer):
+    class Meta:
+        model = Location
+        geo_field = None
+        fields = ['name', 'slug', 'id']
+
+
 class PointSerializer(gis_serializers.GeoFeatureModelSerializer):
     class Meta:
         model = PointModel
diff --git a/tests/django_restframework_gis_tests/tests.py b/tests/django_restframework_gis_tests/tests.py
index d4305800..013abb70 100644
--- a/tests/django_restframework_gis_tests/tests.py
+++ b/tests/django_restframework_gis_tests/tests.py
@@ -634,6 +634,16 @@ def test_geometry_serializer_method_field_none(self):
         self.assertEqual(response.data['properties']['name'], 'None value')
         self.assertEqual(response.data['geometry'], None)
 
+    def test_geometry_serializer_method_field_nogeo(self):
+        location = Location.objects.create(name='No geometry value')
+        location_loaded = Location.objects.get(pk=location.id)
+        self.assertEqual(location_loaded.name, "No geometry value")
+        url = reverse('api_geojson_location_details_nogeo', args=[location.id])
+        response = self.client.generic('GET', url, content_type='application/json')
+        self.assertEqual(response.status_code, 200)
+        self.assertEqual(response.data['properties']['name'], 'No geometry value')
+        self.assertEqual(response.data['geometry'], None)
+
     def test_nullable_empty_geometry(self):
         empty = Nullable(name='empty', geometry='POINT EMPTY')
         empty.full_clean()
diff --git a/tests/django_restframework_gis_tests/views.py b/tests/django_restframework_gis_tests/views.py
index bd290338..1a289e25 100644
--- a/tests/django_restframework_gis_tests/views.py
+++ b/tests/django_restframework_gis_tests/views.py
@@ -23,6 +23,7 @@
     LocationGeoFeatureSlugSerializer,
     LocationGeoFeatureWritableIdSerializer,
     LocationGeoSerializer,
+    NoGeoFeatureMethodSerializer,
     NoneGeoFeatureMethodSerializer,
     PaginatedLocationGeoSerializer,
     PolygonModelSerializer,
@@ -167,6 +168,15 @@ class GeojsonLocationDetailsNone(generics.RetrieveUpdateDestroyAPIView):
 geojson_location_details_none = GeojsonLocationDetailsNone.as_view()
 
 
+class GeojsonLocationDetailsNoGeo(generics.RetrieveUpdateDestroyAPIView):
+    model = Location
+    serializer_class = NoGeoFeatureMethodSerializer
+    queryset = Location.objects.all()
+
+
+geojson_location_details_nogeo = GeojsonLocationDetailsNoGeo.as_view()
+
+
 class GeojsonLocationSlugDetails(generics.RetrieveUpdateDestroyAPIView):
     model = Location
     lookup_field = 'slug'