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ML Model for Customer Segmentation and Effective Cross-Selling

Proposed Algorithm to perform the objectives: K Prototype Clustering

The steps in the life cycle of this data science project are as follows:

  1. EDA (Exploratory Data Analysis)
  2. Data Preprocessing
  3. ML Model Blueprint

This repository contains a detailed explanation of all the three parts with codes.

Analysis of Domestic Customer Segments Main Model

Analysis of International Customer Segments Main Model