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Typography
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The font used by the Pharmaxo group is Inter, by Rasmus Andersson. Inter is installed on company computers by default. Use it whenever possible for internal or external communications. If Inter is unavailable, or the application requires another font, use Arial instead.

If Inter is not available on your computer but you have permission to install fonts, you can download it for free from https://rsms.me/inter/.

Sample of text set in Inter at different weights

Where possible using Inter, use:

  • A minimum font size of 14px for screen content
  • A minimum font size of 10pt for print content
  • A minimum line height of 1.5 for screen content
  • A minimum line height of 1.2 for print content
  • Use font weights sparingly. For documents, only use Regular (400) and Bold (700).

Headlines

For high-impact headlines in marketing materials use Archivo. Archivo can be downloaded for free from https://fonts.google.com/specimen/Archivo. These headlines must:

  • Use the Black (900) weight
  • Be set in all caps
  • Have a line height of 1em

Sample of a headline set in the font Archivo

Quotes

For playful quotes in marketing materials use Grand Rainbow. Grand Rainbow can be purchased and downloaded from https://creativemarket.com/putra_khan/5940083-Grand-Rainbow-Extrude-Shadow. Do not use this font without being properly licensed. If in doubt contact the marketing team. Where possible quotes set in Grand Rainbow should:

  • Be short
  • Be left aligned
  • Use hanging punctuation
  • Have a line height of 1em

Sample of a quote set in the font Grand Rainbow