diff --git a/hack/make-project-vars.mk b/hack/make-project-vars.mk
index e5485a11..c2fc53c8 100644
--- a/hack/make-project-vars.mk
+++ b/hack/make-project-vars.mk
@@ -5,7 +5,7 @@ ENVTEST_ASSETS_DIR := $(PROJECT_DIR)/testbin
 GOBIN ?= $(BIN_DIR)
 GOOS ?= $(shell go env GOOS)
 GOARCH ?= $(shell go env GOARCH)
-GOPROXY ?= https://proxy.golang.org/
+GOPROXY ?= direct,https://proxy.golang.org
 
 GO_LINT_IMG_LOCATION ?= golangci/golangci-lint
 GO_LINT_IMG_TAG ?= v1.49.0