- Completed a simulation focused on advising a client on customer targeting with the Data, Analytics & Modelling team
- Assessed data quality and completeness in preparation for analysis
- Analysed data to target high-value customers based on demographics and attributes
- Developed dashboards to communicate findings with visuals
- Who are the best clients?
- Who are the most loyal customers?
- Which clients are about to leave?
- Who should be considered a “lost” client?
- Excel
- PowerBI
- Data Cleaning & Quality Assessment
- Data Exploration
- Presentation