diff --git a/package-lock.json b/package-lock.json
index e8d7c77..cf09db5 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -13172,7 +13172,7 @@
     },
     "packages/branch-utilities": {
       "name": "@shiftcode/branch-utilities",
-      "version": "3.0.0",
+      "version": "3.1.0-pr30.0",
       "license": "MIT",
       "peerDependencies": {
         "tslib": "^2.3.0"
@@ -13234,7 +13234,7 @@
     },
     "packages/publish-helper": {
       "name": "@shiftcode/publish-helper",
-      "version": "3.0.0",
+      "version": "3.0.1-pr30.0",
       "license": "MIT",
       "dependencies": {
         "conventional-changelog-angular": "^5.0.13",
@@ -13245,7 +13245,7 @@
         "publish-lib": "dist/publish-lib.js"
       },
       "devDependencies": {
-        "@shiftcode/branch-utilities": "^3.0.0",
+        "@shiftcode/branch-utilities": "^3.1.0-pr30.0",
         "@types/yargs": "^17.0.32"
       },
       "peerDependencies": {
diff --git a/packages/branch-utilities/package.json b/packages/branch-utilities/package.json
index 12b025d..8f0523d 100644
--- a/packages/branch-utilities/package.json
+++ b/packages/branch-utilities/package.json
@@ -1,6 +1,6 @@
 {
   "name": "@shiftcode/branch-utilities",
-  "version": "3.0.0",
+  "version": "3.1.0-pr30.0",
   "description": "Utilities for local and ci to get branch name and stage",
   "repository": "https://github.com/shiftcode/sc-commons-public",
   "license": "MIT",
diff --git a/packages/branch-utilities/src/lib/base.utils.spec.ts b/packages/branch-utilities/src/lib/base.utils.spec.ts
index e3b0e20..fdaf49b 100644
--- a/packages/branch-utilities/src/lib/base.utils.spec.ts
+++ b/packages/branch-utilities/src/lib/base.utils.spec.ts
@@ -10,6 +10,8 @@ describe('base utils', () => {
     test('works when master run locally with override', () => {
       const env: CustomScOverrideEnv = {
         SC_OVERRIDE: 'true',
+        SC_OVERRIDE_BRANCH_NAME: undefined,
+        SC_OVERRIDE_IS_PR: undefined,
       }
       expect(getBranchInfo(env, 'master')).toEqual(<BranchInfo>{
         stage: 'master',
@@ -61,6 +63,21 @@ describe('base utils', () => {
         name: 'master',
       })
     })
+
+    test('works with env var overrides', () => {
+      const env: CustomScOverrideEnv = {
+        SC_OVERRIDE: 'true',
+        SC_OVERRIDE_BRANCH_NAME: '#1313-on-branch-to-override-them-all',
+        SC_OVERRIDE_IS_PR: 'true',
+      }
+      expect(getBranchInfo(env, 'master')).toEqual(<BranchInfo>{
+        stage: 'pr1313',
+        isPr: true,
+        isProd: false,
+        name: 'on-branch-to-override-them-all',
+        branchName: '#1313-on-branch-to-override-them-all',
+      })
+    })
   })
 
   describe('parseBranchName', () => {
diff --git a/packages/branch-utilities/src/lib/base.utils.ts b/packages/branch-utilities/src/lib/base.utils.ts
index e8c58b3..df60bf8 100644
--- a/packages/branch-utilities/src/lib/base.utils.ts
+++ b/packages/branch-utilities/src/lib/base.utils.ts
@@ -43,7 +43,12 @@ export function createStageInfo(stage: string): StageInfo {
  */
 export function getBranchInfo(env: unknown, branchName?: string): BranchInfo {
   let isPr = false
-  if (isGithubWorkflow(env)) {
+
+  if (isFullBranchOverrideDefined(env)) {
+    // full branch name override via env vars SC_OVERRIDE_BRANCH_NAME and SC_OVERRIDE_IS_PR
+    branchName = getBranchNameOverride(env)
+    isPr = getIsPrOverride(env)
+  } else if (isGithubWorkflow(env)) {
     // github workflow environment
     branchName = branchName ?? getGithubBranchName(env)
     isPr = isGithubPullRequest(env)
@@ -75,6 +80,20 @@ export function getBranchInfo(env: unknown, branchName?: string): BranchInfo {
   }
 }
 
+export function isFullBranchOverrideDefined(envVars: unknown): envVars is CustomScOverrideEnv {
+  return envVars !== null
+    && typeof (envVars as CustomScOverrideEnv).SC_OVERRIDE_BRANCH_NAME ==='string'
+    && typeof (envVars as CustomScOverrideEnv).SC_OVERRIDE_IS_PR ==='string'
+}
+
+export function getBranchNameOverride(env: CustomScOverrideEnv): string {
+  return env.SC_OVERRIDE_BRANCH_NAME
+}
+
+export function getIsPrOverride(env: CustomScOverrideEnv): boolean {
+  return env.SC_OVERRIDE_IS_PR === 'true'
+}
+
 /**
  * @return Returns the branch name. The name is resolved depending on provided environment (github actions | local).
  */
diff --git a/packages/branch-utilities/src/lib/types/sc-override-env-var.type.ts b/packages/branch-utilities/src/lib/types/sc-override-env-var.type.ts
index ab5886c..d533d94 100644
--- a/packages/branch-utilities/src/lib/types/sc-override-env-var.type.ts
+++ b/packages/branch-utilities/src/lib/types/sc-override-env-var.type.ts
@@ -1,5 +1,11 @@
 export interface CustomScOverrideEnv {
-  /** stringified object of type {@link GitHubContext} */
+  /** flag to allow usage of master branch locally */
   // eslint-disable-next-line @typescript-eslint/no-redundant-type-constituents,@typescript-eslint/naming-convention
   SC_OVERRIDE: 'true' | any
+  /** flag to override branchName for getBranchInfo(), needs to be used in conjunction with SC_OVERRIDE_IS_PR */
+  // eslint-disable-next-line @typescript-eslint/no-redundant-type-constituents,@typescript-eslint/naming-convention
+  SC_OVERRIDE_BRANCH_NAME: string | any
+  /** flag to override isPr getBranchInfo(), needs to be used in conjunction with SC_OVERRIDE_BRANCH_NAME */
+  // eslint-disable-next-line @typescript-eslint/no-redundant-type-constituents,@typescript-eslint/naming-convention
+  SC_OVERRIDE_IS_PR: string | any
 }
diff --git a/packages/publish-helper/package.json b/packages/publish-helper/package.json
index 17c05aa..9d5b38b 100644
--- a/packages/publish-helper/package.json
+++ b/packages/publish-helper/package.json
@@ -1,6 +1,6 @@
 {
   "name": "@shiftcode/publish-helper",
-  "version": "3.0.0",
+  "version": "3.0.1-pr30.0",
   "description": "scripts for conventional (pre)releases",
   "repository": "https://github.com/shiftcode/sc-commons-public",
   "license": "MIT",
@@ -30,7 +30,7 @@
     "yargs": "^17.7.2"
   },
   "devDependencies": {
-    "@shiftcode/branch-utilities": "^3.0.0",
+    "@shiftcode/branch-utilities": "^3.1.0-pr30.0",
     "@types/yargs": "^17.0.32"
   },
   "peerDependencies": {