diff --git a/app/adapters/whats_app_adapter/three_sixty_dialog_inbound.rb b/app/adapters/whats_app_adapter/three_sixty_dialog_inbound.rb
index f473aa430..999e65ced 100644
--- a/app/adapters/whats_app_adapter/three_sixty_dialog_inbound.rb
+++ b/app/adapters/whats_app_adapter/three_sixty_dialog_inbound.rb
@@ -140,7 +140,7 @@ def error_indicating_unsupported_content(errors)
     def request_for_more_info?(text)
       return false if text.blank?
 
-      text.strip.eql?(I18n.t('adapter.whats_app.quick_reply_button_text.more_info'))
+      text.strip.eql?(organization.whats_app_quick_reply_button_text['more_info'])
     end
 
     def request_to_receive_message?(contributor, text)
@@ -150,12 +150,7 @@ def request_to_receive_message?(contributor, text)
     end
 
     def quick_reply_response?(text)
-      quick_reply_keys = %w[answer more_info]
-      quick_reply_texts = []
-      quick_reply_keys.each do |key|
-        quick_reply_texts << I18n.t("adapter.whats_app.quick_reply_button_text.#{key}")
-      end
-      text.strip.in?(quick_reply_texts)
+      text.strip.in?(organization.whats_app_quick_reply_button_text.values)
     end
 
     def unsubscribe_text?(text)
diff --git a/app/adapters/whats_app_adapter/three_sixty_dialog_outbound.rb b/app/adapters/whats_app_adapter/three_sixty_dialog_outbound.rb
index 2e425f3cd..b27fdeaa5 100644
--- a/app/adapters/whats_app_adapter/three_sixty_dialog_outbound.rb
+++ b/app/adapters/whats_app_adapter/three_sixty_dialog_outbound.rb
@@ -41,10 +41,9 @@ def send_unsupported_content_message!(contributor, organization)
       def send_more_info_message!(contributor, organization)
         return unless contributor_can_receive_messages?(contributor)
 
-        text = [organization.whats_app_profile_about, "_#{I18n.t('adapter.shared.unsubscribe.instructions')}_"].join("\n\n")
         WhatsAppAdapter::ThreeSixtyDialogOutbound::Text.perform_later(organization_id: organization.id,
                                                                       payload: text_payload(
-                                                                        contributor, text
+                                                                        contributor, organization.whats_app_more_info_message
                                                                       ))
       end
 
diff --git a/app/adapters/whats_app_adapter/twilio_outbound.rb b/app/adapters/whats_app_adapter/twilio_outbound.rb
index 60bc2fa95..b77a25d50 100644
--- a/app/adapters/whats_app_adapter/twilio_outbound.rb
+++ b/app/adapters/whats_app_adapter/twilio_outbound.rb
@@ -33,7 +33,7 @@ def send_unsupported_content_message!(contributor, organization)
       def send_more_info_message!(contributor, organization)
         return unless contributor_can_receive_messages?(contributor)
 
-        text = [organization.whats_app_profile_about, "_#{I18n.t('adapter.shared.unsubscribe.instructions')}_"].join("\n\n")
+        text = [organization.whats_app_more_info_message, "_#{I18n.t('adapter.shared.unsubscribe.instructions')}_"].join("\n\n")
         WhatsAppAdapter::TwilioOutbound::Text.perform_later(organization_id: organization.id, contributor_id: contributor.id, text: text)
       end
 
diff --git a/app/dashboards/organization_dashboard.rb b/app/dashboards/organization_dashboard.rb
index 1f326eeec..30840bd8e 100644
--- a/app/dashboards/organization_dashboard.rb
+++ b/app/dashboards/organization_dashboard.rb
@@ -28,8 +28,9 @@ class OrganizationDashboard < Administrate::BaseDashboard
     onboarding_additional_consent_heading: Field::String,
     onboarding_additional_consent_text: Field::String,
     channel_image: Field::ActiveStorage,
-    whats_app_profile_about: Field::Text,
-    signal_complete_onboarding_link: Field::Url
+    whats_app_more_info_message: Field::Text,
+    signal_complete_onboarding_link: Field::Url,
+    whats_app_quick_reply_button_text: Field::JSONB
   }.freeze
 
   COLLECTION_ATTRIBUTES = %i[
@@ -55,7 +56,7 @@ class OrganizationDashboard < Administrate::BaseDashboard
     contact_person
     business_plan
     upgrade_discount
-    whats_app_profile_about
+    whats_app_more_info_message
     onboarding_data_protection_link
     onboarding_data_processing_consent_additional_info
     onboarding_imprint_link
@@ -65,6 +66,7 @@ class OrganizationDashboard < Administrate::BaseDashboard
     onboarding_allowed
     channel_image
     signal_complete_onboarding_link
+    whats_app_quick_reply_button_text
   ].freeze
 
   COLLECTION_FILTERS = {}.freeze
diff --git a/db/migrate/20240621100548_add_settings_to_organizations.rb b/db/migrate/20240621100548_add_settings_to_organizations.rb
index f0e9f9f13..744b94e45 100644
--- a/db/migrate/20240621100548_add_settings_to_organizations.rb
+++ b/db/migrate/20240621100548_add_settings_to_organizations.rb
@@ -53,7 +53,7 @@ def change
       t.string :three_sixty_dialog_client_id
       t.string :three_sixty_dialog_client_waba_account_id
       t.string :email_from_address
-      t.string :whats_app_profile_about, default: ''
+      t.string :whats_app_more_info_message, default: ''
       t.jsonb :onboarding_allowed, default: { threema: true, telegram: true, email: true, signal: true, whats_app: true }
       t.index :telegram_bot_username, unique: true
     end
diff --git a/db/migrate/20241120144127_add_whats_app_quick_reply_button_text_to_organizations.rb b/db/migrate/20241120144127_add_whats_app_quick_reply_button_text_to_organizations.rb
new file mode 100644
index 000000000..2dd4e893b
--- /dev/null
+++ b/db/migrate/20241120144127_add_whats_app_quick_reply_button_text_to_organizations.rb
@@ -0,0 +1,7 @@
+# frozen_string_literal: true
+
+class AddWhatsAppQuickReplyButtonTextToOrganizations < ActiveRecord::Migration[6.1]
+  def change
+    add_column :organizations, :whats_app_quick_reply_button_text, :jsonb, default: { answer_request: 'Antworten', more_info: 'Mehr Infos' }
+  end
+end
diff --git a/db/migrate/20241120150844_change_whats_app_profile_about_to_whats_app_more_info_message_on_organizations.rb b/db/migrate/20241120150844_change_whats_app_profile_about_to_whats_app_more_info_message_on_organizations.rb
new file mode 100644
index 000000000..1ff37e404
--- /dev/null
+++ b/db/migrate/20241120150844_change_whats_app_profile_about_to_whats_app_more_info_message_on_organizations.rb
@@ -0,0 +1,7 @@
+# frozen_string_literal: true
+
+class ChangeWhatsAppProfileAboutToWhatsAppMoreInfoMessageOnOrganizations < ActiveRecord::Migration[6.1]
+  def change
+    rename_column :organizations, :whats_app_profile_about, :whats_app_more_info_message
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index 41a6f75f7..889b5fd83 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema.define(version: 2024_11_19_084424) do
+ActiveRecord::Schema.define(version: 2024_11_20_150844) do
 
   # These are extensions that must be enabled in order to support this database
   enable_extension "pg_trgm"
@@ -230,10 +230,11 @@
     t.string "three_sixty_dialog_client_id"
     t.string "three_sixty_dialog_client_waba_account_id"
     t.string "email_from_address"
-    t.string "whats_app_profile_about", default: ""
+    t.string "whats_app_more_info_message", default: ""
     t.jsonb "onboarding_allowed", default: {"email"=>true, "signal"=>true, "threema"=>true, "telegram"=>true, "whats_app"=>true}
     t.jsonb "twilio_content_sids", default: {"new_request_day1"=>"", "new_request_day2"=>"", "new_request_day3"=>"", "new_request_night1"=>"", "new_request_night2"=>"", "new_request_night3"=>"", "new_request_evening1"=>"", "new_request_evening2"=>"", "new_request_evening3"=>"", "new_request_morning1"=>"", "new_request_morning2"=>"", "new_request_morning3"=>""}
     t.string "signal_complete_onboarding_link"
+    t.jsonb "whats_app_quick_reply_button_text", default: {"more_info"=>"Mehr Infos", "answer_request"=>"Antworten"}
     t.index ["business_plan_id"], name: "index_organizations_on_business_plan_id"
     t.index ["contact_person_id"], name: "index_organizations_on_contact_person_id"
     t.index ["telegram_bot_username"], name: "index_organizations_on_telegram_bot_username", unique: true
diff --git a/spec/adapters/whats_app_adapter/three_sixty_dialog_outbound_spec.rb b/spec/adapters/whats_app_adapter/three_sixty_dialog_outbound_spec.rb
index 87c20572b..334aa71b7 100644
--- a/spec/adapters/whats_app_adapter/three_sixty_dialog_outbound_spec.rb
+++ b/spec/adapters/whats_app_adapter/three_sixty_dialog_outbound_spec.rb
@@ -5,7 +5,9 @@
 RSpec.describe WhatsAppAdapter::ThreeSixtyDialogOutbound do
   let(:adapter) { described_class.new }
   let(:organization) do
-    create(:organization, project_name: 'Great project')
+    create(:organization,
+           project_name: 'Great project',
+           whats_app_more_info_message: "We're cool, but if you want to unsubscribe, write 'unsubscribe'")
   end
   let!(:message) do
     create(:message, :outbound, text: '360dialog is great!', broadcasted: true, recipient: contributor,
@@ -210,8 +212,7 @@
       end
 
       before do
-        text_payload[:text][:body] =
-          [organization.whats_app_profile_about, "_#{I18n.t('adapter.shared.unsubscribe.instructions')}_"].join("\n\n")
+        text_payload[:text][:body] = organization.whats_app_more_info_message
       end
 
       it {
diff --git a/spec/jobs/whats_app_adapter/three_sixty_dialog/process_webhook_job_spec.rb b/spec/jobs/whats_app_adapter/three_sixty_dialog/process_webhook_job_spec.rb
index d4ec33340..e1fa72b0b 100644
--- a/spec/jobs/whats_app_adapter/three_sixty_dialog/process_webhook_job_spec.rb
+++ b/spec/jobs/whats_app_adapter/three_sixty_dialog/process_webhook_job_spec.rb
@@ -8,7 +8,10 @@
     subject { -> { described_class.new.perform(organization_id: organization.id, components: components) } }
 
     let(:organization) do
-      create(:organization, three_sixty_dialog_client_api_key: 'valid_api_key')
+      create(:organization,
+             three_sixty_dialog_client_api_key: 'valid_api_key',
+             whats_app_quick_reply_button_text: { answer_request: 'Mehr Infos', more_info: 'Über uns' },
+             whats_app_more_info_message: "Please do not unsubscribe. Unless you want to. Then send a 'unsubscribe'")
     end
     let(:components) do
       {
@@ -180,9 +183,9 @@
       context 'request for more info' do
         before do
           components[:messages].first.delete(:text)
-          components[:messages].first[:button] = { text: 'Mehr Infos' }
+          components[:messages].first[:button] = { text: 'Über uns' }
         end
-        let(:text) { [organization.whats_app_profile_about, "_#{I18n.t('adapter.shared.unsubscribe.instructions')}_"].join("\n\n") }
+        let(:text) { organization.whats_app_more_info_message }
 
         it 'marks that contributor has responded to template message' do
           expect { subject.call }.to change {
diff --git a/spec/requests/whats_app/webhook_spec.rb b/spec/requests/whats_app/webhook_spec.rb
index b568a2320..b1570fdb4 100644
--- a/spec/requests/whats_app/webhook_spec.rb
+++ b/spec/requests/whats_app/webhook_spec.rb
@@ -198,7 +198,7 @@
         context 'request for more info' do
           before do
             params['Body'] = 'Mehr Infos'
-            organization.update(whats_app_profile_about: 'Here is more info')
+            organization.update(whats_app_more_info_message: 'Here is more info')
           end
           let(:more_info_job_args) do
             {