diff --git a/README.md b/README.md
index 66bc1b3..074aced 100644
--- a/README.md
+++ b/README.md
@@ -30,10 +30,14 @@ which is set via the `APP_ENV` environment variable.
 neusta_pimcore_backend_branding:
     environments:
         dev:
+            title: ACME
             bezelColor: '#fcc243'
         staging:
             bezelColor: '#005ea1'
         prod:
+            title:
+                login: Welcome to ACME!
+                backend: '{hostname} :: ACME'
             favIcon: <url-of-your-fav-icon>
             bezelColor: '#00a13a'
             signet: # or just: <url-of-your-logo>
diff --git a/config/services.php b/config/services.php
index fbef015..cd57299 100644
--- a/config/services.php
+++ b/config/services.php
@@ -6,12 +6,17 @@
 use Neusta\Pimcore\BackendBrandingBundle\Controller\CssController;
 use Neusta\Pimcore\BackendBrandingBundle\Controller\JsController;
 use Neusta\Pimcore\BackendBrandingBundle\EventListener\BackendAssetsListener;
+use Neusta\Pimcore\BackendBrandingBundle\EventListener\BackendResponseListener;
 
 return static function (ContainerConfigurator $container) {
     $container->services()
         ->set(BackendAssetsListener::class)
             ->autoconfigure()
             ->arg('$urlGenerator', service('router'))
+        ->set(BackendResponseListener::class)
+            ->autoconfigure()
+            ->arg('$env', '%kernel.runtime_environment%')
+            ->arg('$config', param('neusta_pimcore_backend_branding.environments'))
         ->set(CssController::class)
             ->autoconfigure()
             ->arg('$env', '%kernel.runtime_environment%')
diff --git a/src/Controller/CssController.php b/src/Controller/CssController.php
index f04dc2f..9ca0196 100644
--- a/src/Controller/CssController.php
+++ b/src/Controller/CssController.php
@@ -25,9 +25,10 @@ public function __construct(
 
     public function __invoke(): Response
     {
+        $config = $this->config[$this->env] ?? [];
         $css = [];
 
-        if ($bezelColor = $this->config[$this->env]['bezelColor'] ?? null) {
+        if ($bezelColor = $config['bezelColor'] ?? null) {
             $css[] = <<<CSS
                 body.x-body #pimcore_body {
                     background-color: {$bezelColor};
@@ -44,7 +45,7 @@ public function __invoke(): Response
                 CSS;
         }
 
-        if ($signet = $this->config[$this->env]['signet'] ?? null) {
+        if ($signet = $config['signet'] ?? null) {
             $css[] = <<<CSS
                 #pimcore_signet {
                     background-image: url({$signet['url']});
@@ -54,7 +55,7 @@ public function __invoke(): Response
                 CSS;
         }
 
-        if ($tabBarIcon = $this->config[$this->env]['tabBarIcon'] ?? null) {
+        if ($tabBarIcon = $config['tabBarIcon'] ?? null) {
             $css[] = '#pimcore_panel_tabs > .x-panel-bodyWrap > .x-tab-bar {';
             $css[] = "    background-image: url({$tabBarIcon['url']});";
             if ($tabBarIcon['size']) {
diff --git a/src/Controller/JsController.php b/src/Controller/JsController.php
index 1585617..5ede5b7 100644
--- a/src/Controller/JsController.php
+++ b/src/Controller/JsController.php
@@ -3,6 +3,7 @@
 
 namespace Neusta\Pimcore\BackendBrandingBundle\Controller;
 
+use Symfony\Component\HttpFoundation\Request;
 use Symfony\Component\HttpFoundation\Response;
 use Symfony\Component\HttpKernel\Attribute\AsController;
 use Symfony\Component\Routing\Annotation\Route;
@@ -11,7 +12,10 @@
 final class JsController
 {
     /**
-     * @param array<string, array{favIcon: string}> $config
+     * @param array<string, array{
+     *     favIcon: string,
+     *     title: array{login: string|null, backend: string|null},
+     * }> $config
      */
     public function __construct(
         private readonly string $env,
@@ -19,16 +23,11 @@ public function __construct(
     ) {
     }
 
-    public function __invoke(): Response
+    public function __invoke(Request $request): Response
     {
+        $config = $this->config[$this->env] ?? [];
         $js = [];
 
-        if ($favIcon = $this->config[$this->env]['favIcon'] ?? null) {
-            $js[] = <<<JS
-                document.querySelector("link[rel*='icon']").href = '{$favIcon}';
-                JS;
-        }
-
         return new Response(implode("\n", $js), Response::HTTP_OK, ['Content-type' => 'text/javascript']);
     }
 }
diff --git a/src/DependencyInjection/Configuration.php b/src/DependencyInjection/Configuration.php
index 2616204..9aa1291 100644
--- a/src/DependencyInjection/Configuration.php
+++ b/src/DependencyInjection/Configuration.php
@@ -21,6 +21,16 @@ public function getConfigTreeBuilder(): TreeBuilder
                     ->useAttributeAsKey('name')
                     ->arrayPrototype()
                         ->children()
+                            ->arrayNode('title')
+                                ->beforeNormalization()
+                                    ->ifString()
+                                    ->then(fn (string $v) => ['login' => $v, 'backend' => $v])
+                                ->end()
+                                ->children()
+                                    ->scalarNode('login')->defaultNull()->end()
+                                    ->scalarNode('backend')->defaultNull()->end()
+                                ->end()
+                            ->end()
                             ->scalarNode('favIcon')->end()
                             ->scalarNode('bezelColor')->end()
                             ->append($this->createBackgroundImageNode('signet', '70%', 'center'))
diff --git a/src/EventListener/BackendResponseListener.php b/src/EventListener/BackendResponseListener.php
new file mode 100644
index 0000000..85c8a31
--- /dev/null
+++ b/src/EventListener/BackendResponseListener.php
@@ -0,0 +1,84 @@
+<?php
+declare(strict_types=1);
+
+namespace Neusta\Pimcore\BackendBrandingBundle\EventListener;
+
+use Pimcore\Tool;
+use Pimcore\Tool\Session;
+use Symfony\Component\EventDispatcher\Attribute\AsEventListener;
+use Symfony\Component\HttpKernel\Event\ResponseEvent;
+
+#[AsEventListener]
+final class BackendResponseListener
+{
+    private const INTERCEPTED_ROUTES = [
+        'pimcore_admin_login',
+        'pimcore_admin_login_fallback',
+        'pimcore_admin_index',
+    ];
+
+    /**
+     * @param array<string, array{
+     *     favIcon: string,
+     *     title: array{login: string|null, backend: string|null},
+     * }> $config
+     */
+    public function __construct(
+        private readonly string $env,
+        private readonly array $config,
+    ) {
+    }
+
+    public function __invoke(ResponseEvent $event): void
+    {
+        if (!$event->isMainRequest()) {
+            return;
+        }
+
+        $request = $event->getRequest();
+
+        if (!\in_array($request->attributes->get('_route'), self::INTERCEPTED_ROUTES, true)) {
+            return;
+        }
+
+        $response = $event->getResponse();
+        $content = $response->getContent();
+        $config = $this->config[$this->env] ?? null;
+
+        if (!$content || !$config) {
+            return;
+        }
+
+        if ($titleConfig = $config['title'] ?? null) {
+            $loggedIn = null !== Session::getSessionBag($request->getSession(), 'pimcore_admin')?->get('user');
+            $title = $loggedIn ? $titleConfig['backend'] : $titleConfig['login'];
+
+            if ($title) {
+                $title = strtr($title, ['{hostname}' => htmlentities((string) Tool::getHostname(), \ENT_QUOTES, 'UTF-8')]);
+                $replaced = preg_replace(
+                    '#<title>(.+)</title>#',
+                    "<title>{$title}</title>",
+                    $content,
+                );
+
+                if (null !== $replaced) {
+                    $content = $replaced;
+                }
+            }
+        }
+
+        if ($favIcon = $config['favIcon'] ?? null) {
+            $replaced = preg_replace(
+                '#<link rel="icon"[^>]+>#',
+                sprintf('<link rel="shortcut icon" href="%s">', $favIcon),
+                $content,
+            );
+
+            if (null !== $replaced) {
+                $content = $replaced;
+            }
+        }
+
+        $response->setContent($content);
+    }
+}