The leader in Next-Generation Customer Data Infrastructure

🦘 The Grouparoo Monorepo - open source customer data sync framework

EcommerceTools is a Python data science toolkit for ecommerce, marketing science, and technical SEO analysis and modelling and was created by Matt Clarke.

JavaScript SDK for RudderStack - the Customer Data Platform for Developers.

What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am sharing the customer lifetime value prediction using BG-NBD, Pareto, NBD & Gamma Model on top of RFM in Python.

A PoC for a fractional attribution model leveraging first order Markov Chains.

A open source tool for collating publically available contact information for businesses.

A curated list of awesome marketing tools and resources

🚨 Resources 💼 to learn/practice 🎯 Marketing analytics 💹 🚨

First Party data integration solution built for marketing teams to enable audience and conversion onboarding into Google Marketing products and Facebook Ads.

rtdl makes it easy to build and maintain a real-time data lake

Easy computation of Marketing Metrics in R

Analyse customer segmentation, sentiment on product review, and built a product recommender system

A segmentation engine for Django user models

Notebooks on some of the past data analysis and data science projects I've done

Customer Segmentation Analysis with RFM, using Python and Power BI.

This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising response measurement.

This is one of the first and main programs i made for 99

Este repositório foi cuidadosamente criado para fornecer uma extensa coleção de consultas SQL que visam facilitar o trabalho dos analistas de dados em diversas áreas de uma empresa, incluindo marketing, logística, comercial, financeiro, recursos humanos, operação, jurídico, suporte e muito mais.

Analyze your marketing data by AI & ML algorithms without a single-line of code.