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Demonstrates how Python's lifetimes package can identify high-value customers and predict their future purchasing behavior. Utilizing the BG/NBD model to forecast purchase frequency and the Gamma-Gamma model to estimate transaction value, this repository aids in crafting targeted marketing strategies.
Tugas IYKRA Data MBA. Fraud Detection dengan Machine Learning, menggunakan data imbalanced dan dengan jumlah data yang cukup besar, lebih dari 600.000 data.