diff --git a/WordPress/src/main/java/org/wordpress/android/ui/reader/discover/ReaderDiscoverViewModel.kt b/WordPress/src/main/java/org/wordpress/android/ui/reader/discover/ReaderDiscoverViewModel.kt
index b50d61aa70ae..cac0f5ff301f 100644
--- a/WordPress/src/main/java/org/wordpress/android/ui/reader/discover/ReaderDiscoverViewModel.kt
+++ b/WordPress/src/main/java/org/wordpress/android/ui/reader/discover/ReaderDiscoverViewModel.kt
@@ -154,11 +154,13 @@ class ReaderDiscoverViewModel @Inject constructor(
                 // since new users have the dailyprompt tag followed by default, we need to ignore them when
                 // checking if the user has any tags followed, so we show the onboarding state (ShowNoFollowedTags)
                 if (userTags.filterNot { it.tagSlug == BLOGGING_PROMPT_TAG }.isEmpty()) {
+                    parentViewModel.onFeedEmptyStateLoaded()
                     _uiState.value = DiscoverUiState.EmptyUiState.ShowNoFollowedTagsUiState {
                         parentViewModel.onShowReaderInterests()
                     }
                 } else {
                     if (posts != null && posts.cards.isNotEmpty()) {
+                        parentViewModel.onFeedContentLoaded()
                         _uiState.value = DiscoverUiState.ContentUiState(
                             convertCardsToUiStates(posts),
                             reloadProgressVisibility = false,
@@ -169,6 +171,7 @@ class ReaderDiscoverViewModel @Inject constructor(
                             swipeToRefreshTriggered = false
                         }
                     } else {
+                        parentViewModel.onFeedEmptyStateLoaded()
                         _uiState.value = DiscoverUiState.EmptyUiState.ShowNoPostsUiState {
                             _navigationEvents.value = Event(ShowReaderSubs)
                         }
diff --git a/WordPress/src/main/java/org/wordpress/android/ui/reader/viewmodels/ReaderViewModel.kt b/WordPress/src/main/java/org/wordpress/android/ui/reader/viewmodels/ReaderViewModel.kt
index 14ba95f13dbc..4bf77d16e5c3 100644
--- a/WordPress/src/main/java/org/wordpress/android/ui/reader/viewmodels/ReaderViewModel.kt
+++ b/WordPress/src/main/java/org/wordpress/android/ui/reader/viewmodels/ReaderViewModel.kt
@@ -142,6 +142,20 @@ class ReaderViewModel @Inject constructor(
         }
     }
 
+    fun onFeedEmptyStateLoaded() {
+        hideAnnouncementCard()
+    }
+
+    fun onFeedContentLoaded() {
+        updateAnnouncementCard()
+    }
+    
+    private fun hideAnnouncementCard() {
+        _announcementCardState.value = _announcementCardState.value?.copy(
+            shouldShow = false,
+        )
+    }
+
     private fun showJetpackPoweredBottomSheet() {
 //        _showJetpackPoweredBottomSheet.value = Event(true)
     }