diff --git a/WordPress/src/main/java/org/wordpress/android/ui/reader/ReaderSubsActivity.java b/WordPress/src/main/java/org/wordpress/android/ui/reader/ReaderSubsActivity.java
index 3a6de1069ea2..955a08936ce5 100644
--- a/WordPress/src/main/java/org/wordpress/android/ui/reader/ReaderSubsActivity.java
+++ b/WordPress/src/main/java/org/wordpress/android/ui/reader/ReaderSubsActivity.java
@@ -70,7 +70,7 @@
  * followed tags and followed blogs
  */
 public class ReaderSubsActivity extends LocaleAwareActivity
-        implements ReaderTagAdapter.TagDeletedListener {
+        implements ReaderTagAdapter.TagDeletedListener, ReaderTagAdapter.TagAddedListener {
     private EditText mEditAdd;
     private FloatingActionButton mFabButton;
     private ReaderFollowButton mBtnAdd;
@@ -498,6 +498,14 @@ public void onTagDeleted(ReaderTag tag) {
         }
     }
 
+    @Override public void onTagAdded(@NonNull ReaderTag readerTag) {
+        mReaderTracker.trackTag(
+                AnalyticsTracker.Stat.READER_TAG_FOLLOWED,
+                readerTag.getTagSlug(),
+                ReaderTracker.SOURCE_SETTINGS
+        );
+    }
+
     /*
      * return to the previously selected page in the viewPager
      */
diff --git a/WordPress/src/main/java/org/wordpress/android/ui/reader/ReaderTagFragment.java b/WordPress/src/main/java/org/wordpress/android/ui/reader/ReaderTagFragment.java
index b9a6ab66e30a..f767642e9c8f 100644
--- a/WordPress/src/main/java/org/wordpress/android/ui/reader/ReaderTagFragment.java
+++ b/WordPress/src/main/java/org/wordpress/android/ui/reader/ReaderTagFragment.java
@@ -25,7 +25,8 @@
 /*
  * fragment hosted by ReaderSubsActivity which shows followed tags
  */
-public class ReaderTagFragment extends Fragment implements ReaderTagAdapter.TagDeletedListener {
+public class ReaderTagFragment extends Fragment
+        implements ReaderTagAdapter.TagDeletedListener, ReaderTagAdapter.TagAddedListener {
     private ReaderRecyclerView mRecyclerView;
     private ReaderTagAdapter mTagAdapter;
 
@@ -103,6 +104,7 @@ private ReaderTagAdapter getTagAdapter() {
             Context context = WPActivityUtils.getThemedContext(getActivity());
             mTagAdapter = new ReaderTagAdapter(context);
             mTagAdapter.setTagDeletedListener(this);
+            mTagAdapter.setTagAddedListener(this);
             mTagAdapter.setDataLoadedListener(isEmpty -> {
                 checkEmptyView();
                 if (mIsFirstDataLoaded) {
@@ -133,4 +135,10 @@ public void onTagDeleted(ReaderTag tag) {
             ((ReaderTagAdapter.TagDeletedListener) getActivity()).onTagDeleted(tag);
         }
     }
+
+    @Override public void onTagAdded(@NonNull ReaderTag readerTag) {
+        if (getActivity() instanceof ReaderTagAdapter.TagDeletedListener) {
+            ((ReaderTagAdapter.TagAddedListener) getActivity()).onTagAdded(readerTag);
+        }
+    }
 }
diff --git a/WordPress/src/main/java/org/wordpress/android/ui/reader/adapters/ReaderTagAdapter.java b/WordPress/src/main/java/org/wordpress/android/ui/reader/adapters/ReaderTagAdapter.java
index 54b62b95bca9..955783b7a630 100644
--- a/WordPress/src/main/java/org/wordpress/android/ui/reader/adapters/ReaderTagAdapter.java
+++ b/WordPress/src/main/java/org/wordpress/android/ui/reader/adapters/ReaderTagAdapter.java
@@ -38,12 +38,17 @@ public interface TagDeletedListener {
         void onTagDeleted(ReaderTag tag);
     }
 
+    public interface TagAddedListener {
+        void onTagAdded(@NonNull ReaderTag readerTag);
+    }
+
     @Inject AccountStore mAccountStore;
     private final WeakReference<Context> mWeakContext;
     private final ReaderTagList mTags = new ReaderTagList();
     private TagDeletedListener mTagDeletedListener;
+    private TagAddedListener mTagAddedListener;
     private ReaderInterfaces.DataLoadedListener mDataLoadedListener;
-    private final Map<String, Boolean> mBlogIdIsFollowedMap = new HashMap<>();
+    private final Map<String, Boolean> mTagSlugIsFollowedMap = new HashMap<>();
 
     public ReaderTagAdapter(Context context) {
         super();
@@ -56,6 +61,10 @@ public void setTagDeletedListener(TagDeletedListener listener) {
         mTagDeletedListener = listener;
     }
 
+    public void setTagAddedListener(@NonNull final TagAddedListener listener) {
+        mTagAddedListener = listener;
+    }
+
     public void setDataLoadedListener(ReaderInterfaces.DataLoadedListener listener) {
         mDataLoadedListener = listener;
     }
@@ -106,7 +115,7 @@ public ReaderTagList getItems() {
     public ReaderTagList getSubscribedItems() {
         final ReaderTagList readerSubscribedTagsList = new ReaderTagList();
         for (final ReaderTag readerTag : mTags) {
-            if (Boolean.TRUE.equals(mBlogIdIsFollowedMap.get(readerTag.getTagSlug()))) {
+            if (Boolean.TRUE.equals(mTagSlugIsFollowedMap.get(readerTag.getTagSlug()))) {
                 readerSubscribedTagsList.add(readerTag);
             }
         }
@@ -125,15 +134,15 @@ private void performDeleteTag(@NonNull ReaderTag tag, @NonNull final ReaderFollo
             return;
         }
 
-        final boolean currentFollowValue = Boolean.TRUE.equals(mBlogIdIsFollowedMap.get(tag.getTagSlug()));
-        final boolean newFollowValue = !currentFollowValue;
-        readerFollowButton.setIsFollowed(newFollowValue);
+        final boolean isFollowingCurrent = Boolean.TRUE.equals(mTagSlugIsFollowedMap.get(tag.getTagSlug()));
+        final boolean isFollowingNew = !isFollowingCurrent;
+        readerFollowButton.setIsFollowed(isFollowingNew);
 
         // Disable follow button until API call returns
         readerFollowButton.setEnabled(false);
 
         ReaderActions.ActionListener actionListener = succeeded -> {
-            mBlogIdIsFollowedMap.put(tag.getTagSlug(), newFollowValue);
+            mTagSlugIsFollowedMap.put(tag.getTagSlug(), isFollowingNew);
             readerFollowButton.setEnabled(true);
             if (!succeeded && hasContext()) {
                 ToastUtils.showToast(getContext(), R.string.reader_toast_err_removing_tag);
@@ -141,12 +150,16 @@ private void performDeleteTag(@NonNull ReaderTag tag, @NonNull final ReaderFollo
             }
         };
 
-        boolean success = ReaderTagActions.deleteTag(tag, actionListener, mAccountStore.hasAccessToken());
-
-        if (success) {
-            if (mTagDeletedListener != null) {
+        if (isFollowingCurrent) {
+            boolean success = ReaderTagActions.deleteTag(tag, actionListener, mAccountStore.hasAccessToken());
+            if (success && mTagDeletedListener != null) {
                 mTagDeletedListener.onTagDeleted(tag);
             }
+        } else {
+            boolean success = ReaderTagActions.addTag(tag, actionListener, mAccountStore.hasAccessToken());
+            if (success && mTagAddedListener != null) {
+                mTagAddedListener.onTagAdded(tag);
+            }
         }
     }
 
@@ -190,11 +203,9 @@ protected void onPostExecute(ReaderTagList tagList) {
             if (tagList != null && !tagList.isSameList(mTags)) {
                 mTags.clear();
                 mTags.addAll(tagList);
-                mBlogIdIsFollowedMap.clear();
+                mTagSlugIsFollowedMap.clear();
                 for (final ReaderTag tag : mTags) {
-                    if (!mBlogIdIsFollowedMap.containsKey(tag.getTagSlug())) {
-                        mBlogIdIsFollowedMap.put(tag.getTagSlug(), true);
-                    }
+                    mTagSlugIsFollowedMap.put(tag.getTagSlug(), true);
                 }
                 notifyDataSetChanged();
             }