diff --git a/modules/components/store-admin/pom.xml b/modules/components/store-admin/pom.xml
index 528ba873..cb9b1633 100644
--- a/modules/components/store-admin/pom.xml
+++ b/modules/components/store-admin/pom.xml
@@ -19,7 +19,7 @@
     <parent>
         <groupId>org.wso2.es</groupId>
         <artifactId>wso2es-parent</artifactId>
-        <version>2.1.0-SNAPSHOT</version>
+        <version>2.1.0-alpha</version>
         <relativePath>../../../pom.xml</relativePath>
     </parent>
     <modelVersion>4.0.0</modelVersion>
diff --git a/modules/distribution/pom.xml b/modules/distribution/pom.xml
index 6c72e81d..f9cf24ba 100644
--- a/modules/distribution/pom.xml
+++ b/modules/distribution/pom.xml
@@ -21,7 +21,7 @@
     <parent>
         <groupId>org.wso2.es</groupId>
         <artifactId>wso2es-parent</artifactId>
-        <version>2.1.0-SNAPSHOT</version>
+        <version>2.1.0-alpha</version>
         <relativePath>../../pom.xml</relativePath>
     </parent>
     <modelVersion>4.0.0</modelVersion>
diff --git a/modules/features/org.wso2.store.styles.feature/pom.xml b/modules/features/org.wso2.store.styles.feature/pom.xml
index 5c8f9314..596967e2 100644
--- a/modules/features/org.wso2.store.styles.feature/pom.xml
+++ b/modules/features/org.wso2.store.styles.feature/pom.xml
@@ -19,7 +19,7 @@
     <parent>
         <groupId>org.wso2.es</groupId>
         <artifactId>wso2es-features</artifactId>
-        <version>2.1.0-SNAPSHOT</version>
+        <version>2.1.0-alpha</version>
         <relativePath>../pom.xml</relativePath>
     </parent>
     <modelVersion>4.0.0</modelVersion>
diff --git a/modules/features/pom.xml b/modules/features/pom.xml
index a3465bb5..4a6039b2 100644
--- a/modules/features/pom.xml
+++ b/modules/features/pom.xml
@@ -19,7 +19,7 @@
     <parent>
         <groupId>org.wso2.es</groupId>
         <artifactId>wso2es-parent</artifactId>
-        <version>2.1.0-SNAPSHOT</version>
+        <version>2.1.0-alpha</version>
         <relativePath>../../pom.xml</relativePath>
     </parent>
     <modelVersion>4.0.0</modelVersion>
diff --git a/modules/integration/pom.xml b/modules/integration/pom.xml
index 4cc77347..5e72e681 100644
--- a/modules/integration/pom.xml
+++ b/modules/integration/pom.xml
@@ -21,7 +21,7 @@
     <parent>
         <groupId>org.wso2.es</groupId>
         <artifactId>wso2es-parent</artifactId>
-        <version>2.1.0-SNAPSHOT</version>
+        <version>2.1.0-alpha</version>
         <relativePath>../../pom.xml</relativePath>
     </parent>
     <modelVersion>4.0.0</modelVersion>
diff --git a/modules/integration/tests-common/admin-clients/pom.xml b/modules/integration/tests-common/admin-clients/pom.xml
index 315366fa..b9e11db5 100644
--- a/modules/integration/tests-common/admin-clients/pom.xml
+++ b/modules/integration/tests-common/admin-clients/pom.xml
@@ -21,7 +21,7 @@
   <parent>
         <groupId>org.wso2.es</groupId>
         <artifactId>es-integration-tests-common</artifactId>
-        <version>2.1.0-SNAPSHOT</version>
+        <version>2.1.0-alpha</version>
         <relativePath>../pom.xml</relativePath>
   </parent>
 
diff --git a/modules/integration/tests-common/integration-test-utils/pom.xml b/modules/integration/tests-common/integration-test-utils/pom.xml
index cf29683b..9ade4ae4 100644
--- a/modules/integration/tests-common/integration-test-utils/pom.xml
+++ b/modules/integration/tests-common/integration-test-utils/pom.xml
@@ -21,7 +21,7 @@
     <parent>
         <groupId>org.wso2.es</groupId>
         <artifactId>es-integration-tests-common</artifactId>
-        <version>2.1.0-SNAPSHOT</version>
+        <version>2.1.0-alpha</version>
         <relativePath>../pom.xml</relativePath>
     </parent>
 
diff --git a/modules/integration/tests-common/pom.xml b/modules/integration/tests-common/pom.xml
index a1f71aa0..0994f1c5 100644
--- a/modules/integration/tests-common/pom.xml
+++ b/modules/integration/tests-common/pom.xml
@@ -20,7 +20,7 @@
     <parent>
         <groupId>org.wso2.es</groupId>
         <artifactId>wso2es-integration</artifactId>
-        <version>2.1.0-SNAPSHOT</version>
+        <version>2.1.0-alpha</version>
         <relativePath>../pom.xml</relativePath>
     </parent>
 
diff --git a/modules/integration/tests-common/ui-pages/pom.xml b/modules/integration/tests-common/ui-pages/pom.xml
index 3ed9074a..08a10997 100644
--- a/modules/integration/tests-common/ui-pages/pom.xml
+++ b/modules/integration/tests-common/ui-pages/pom.xml
@@ -23,7 +23,7 @@
     <parent>
         <groupId>org.wso2.es</groupId>
         <artifactId>es-integration-tests-common</artifactId>
-        <version>2.1.0-SNAPSHOT</version>
+        <version>2.1.0-alpha</version>
         <relativePath>../pom.xml</relativePath>
     </parent>
 
diff --git a/modules/integration/tests-integration/pom.xml b/modules/integration/tests-integration/pom.xml
index de7979a7..70494dd3 100644
--- a/modules/integration/tests-integration/pom.xml
+++ b/modules/integration/tests-integration/pom.xml
@@ -20,14 +20,14 @@
     <parent>
         <groupId>org.wso2.es</groupId>
         <artifactId>wso2es-integration</artifactId>
-        <version>2.1.0-SNAPSHOT</version>
+        <version>2.1.0-alpha</version>
         <relativePath>../pom.xml</relativePath>
     </parent>
     
     <modelVersion>4.0.0</modelVersion>
     <artifactId>es-integration-tests</artifactId>
     <packaging>pom</packaging>
-    <version>2.1.0-SNAPSHOT</version>
+    <version>2.1.0-alpha</version>
     <name>WSO2 ES Integration Test</name>
 
     <modules>
diff --git a/modules/integration/tests-platform/pom.xml b/modules/integration/tests-platform/pom.xml
index 1e0dba73..33a89432 100644
--- a/modules/integration/tests-platform/pom.xml
+++ b/modules/integration/tests-platform/pom.xml
@@ -21,7 +21,7 @@
     <parent>
         <artifactId>wso2es-integration</artifactId>
         <groupId>org.wso2.es</groupId>
-        <version>2.1.0-SNAPSHOT</version>
+        <version>2.1.0-alpha</version>
         <relativePath>../pom.xml</relativePath>
     </parent>
 
diff --git a/modules/p2-profile-gen/pom.xml b/modules/p2-profile-gen/pom.xml
index c5eb8afa..4d826cbc 100644
--- a/modules/p2-profile-gen/pom.xml
+++ b/modules/p2-profile-gen/pom.xml
@@ -21,7 +21,7 @@
     <parent>
         <groupId>org.wso2.es</groupId>
         <artifactId>wso2es-parent</artifactId>
-        <version>2.1.0-SNAPSHOT</version>
+        <version>2.1.0-alpha</version>
         <relativePath>../../pom.xml</relativePath>
     </parent>
     <modelVersion>4.0.0</modelVersion>
diff --git a/pom.xml b/pom.xml
index 0fb67a4b..096f0034 100644
--- a/pom.xml
+++ b/pom.xml
@@ -14,8 +14,7 @@
   ~ limitations under the License.
   -->
 
-<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
-         xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/maven-v4_0_0.xsd">
+<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/maven-v4_0_0.xsd">
 
     <parent>
         <groupId>org.wso2</groupId>
@@ -27,7 +26,7 @@
     <groupId>org.wso2.es</groupId>
     <artifactId>wso2es-parent</artifactId>
     <packaging>pom</packaging>
-    <version>2.1.0-SNAPSHOT</version>
+    <version>2.1.0-alpha</version>
     <name>WSO2 Enterprise Store</name>
     <url>http://wso2.com/products/enterprise-store</url>
     <description>WSO2 Enterprise Store</description>
@@ -555,7 +554,7 @@
     <scm>
         <connection>scm:git:https://github.com/wso2/product-es.git</connection>
         <developerConnection>scm:git:https://github.com/wso2/product-es.git</developerConnection>
-        <tag>HEAD</tag>
+        <tag>v2.1.0-alpha</tag>
     </scm>
     <repositories>
         <repository>
@@ -669,7 +668,7 @@
         <carbon.social.version>2.3.11-alpha</carbon.social.version>
         <carbon.store.version>2.3.11-alpha</carbon.store.version>
         <carbon.dashboards.version>1.0.0</carbon.dashboards.version>
-        <product.es.version>2.1.0-SNAPSHOT</product.es.version>
+        <product.es.version>2.1.0-alpha</product.es.version>
 
         <test.framework.version>4.4.3</test.framework.version>
         <automation.utils.version>4.4.2</automation.utils.version>