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Josh Lind edited this page May 8, 2017
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Know more about your anonymous users. Scalable front-end personalization.
The Groucho library uses in-browser localStorage to track people. Client-side activities are stashed, which rely on the presence of on-page meta data in the dataLayer
. This is useful for working with heavily cached, non-user-unique pages and adding personalized front-end features on top.