This project involves advanced Excel techniques to analyze a sales dataset. The analysis includes creating pivot tables, using array formulas, visualizing data with advanced charts, and performing what-if analysis to forecast decision-making with projected budgets.
- Microsoft Excel
- Sales dataset
- Microsoft Excel
Analyzing sales dataset for top-performing products and sales trends
-
Create Pivot Table:
- Select the dataset.
- Navigate to the Insert tab.
- Choose PivotTable.
- Select a range for the PivotTable and place it in a new worksheet.
-
Summarize Total Sales by Product:
- Drag the Product field to the Rows area.
- Drag the Sales field to the Values area to display total sales per product.
-
Group Sales Data by Month and Year:
- Right-click a date in the pivot table.
- Select Group, then choose Month and Year to group the sales data accordingly.
-
Use Slicers for Dynamic Filtering:
- Go to the PivotTable Analyze tab.
- Click on Insert Slicer and choose Region.
- Use the slicer to filter the data by selecting different regions.
-
Add Calculated Field for Profit Margins:
- In the PivotTable Analyze tab, select Fields, Items, & Sets, then Calculated Field.
- Name it "Profit Margin" and set its formula to
=Profit / Sales * 100
.
Conducting detailed customer feedback score analysis
-
Average Feedback Score by Product Category:
- Select a cell.
- Enter
=AVERAGE(IF((category_range="Category Name"), feedback_scores_range))
. - Press
Ctrl+Shift+Enter
.
-
Max, Min, and Average Scores for Each Product:
- Select multiple cells for the results.
- Enter
={MAX(range), MIN(range), AVERAGE(range)}
for the selected product. - Press
Ctrl+Shift+Enter
.
-
Count Each Score Across All Products:
- In a new cell, use
=COUNTIF(scores_range, "=Score")
within an array formula. - Press
Ctrl+Shift+Enter
.
- In a new cell, use
Visualizing the company's market share data
-
Create a Combo Chart for Sales Volume vs. Profit Margin:
- Select monthly sales and profit margin data.
- Navigate to the Insert tab.
- Click Combo Chart and choose a suitable combo chart type.
- Customize the chart by setting the sales volume on the primary axis and profit margin on the secondary axis.
-
Use a Tree Map for Product Market Share:
- Organize data with product categories and sales.
- Select the data.
- Insert a Tree Map chart from the Insert tab.
- Customize the tree map with labels for product names and sales values.
-
Customize Charts:
- Add legends by selecting the chart and using the Chart Elements button.
- Add titles and data labels for clarity.
Forecasting decision-making with projected budget
-
Goal Seek for Target Profit:
- Navigate to the Data tab.
- Select What-If Analysis.
- Click Goal Seek.
- Set the target value (profit) and change the cell (sales volume) to determine the required sales volume.
-
Two-Variable Data Table for Sales Volume and Unit Cost Impact:
- Set up a table with different sales volumes and unit costs as row and column headers.
- Use the Data Table function under What-If Analysis to fill the table.
-
Scenario Manager for Budget Scenarios:
- Under the Data tab, choose What-If Analysis, then Scenario Manager.
- Create scenarios named "Best-Case", "Worst-Case", and "Most-Likely" with varying sales and cost values.
- Compare the outcomes by switching between scenarios.
See below a snapshot of the final outcome.
To access the Excel document, click here
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